Changing URL structure of date-structured blog with 301 redirects
-
Howdy Moz,
We've recently bought a new domain and we're looking to change over to it. We're also wanting to change our permalink structure. Right now, it's a WordPress site that uses the post date in the URL. As an example:
http://blog.mydomain.com/2015/01/09/my-blog-post/
We'd like to use mod_rewrite to change this using regular expressions, to:
http://newdomain.com/blog/my-blog-post/
Would this be an appropriate solution?
RedirectMatch 301 /./././(.) /blog/$1
-
Yes, sorry, I missed that part! That looks great.
-
Thanks! Yes, in my original post, I ask if the format of the mod_rewrite is correct for a 301 redirect. I realize we need 301 redirects. I am wanting to do it so I don't have to do a direct 1 to 1 for every page:
We'd like to use mod_rewrite to change this using regular expressions, to:
http://newdomain.com/blog/my-blog-post/
Would this be an appropriate solution?
RedirectMatch 301 /./././(.) /blog/$1
-
Whether you use a mod_rewrite or a 1 - 1 301, the end result is a 301 redirect. If you are changing the URL at all, even from http to https, you will need to tell Google that the URL has moved, hence, the 301 redirect. If you do not 301 redirect your old URLs you will lose all SEO value, traffic and link juice for the old URLs.
Does that make sense? Setting the redirects in Apache is simply a shortcut to the 301 step. Whichever path you take, you are ending at a 301.
And the syntax you wrote above looks correct for the rewrite script.
-
Hey Monica! Thanks for your response.
On Apache, you can set redirects before the server sends you to the domain. This is a preferred method for us. Erica was kind enough to suggest using WP to do so, but with thousands of blog posts, this really isn't an option to do a 1 to 1 301 redirect for every post.
Because of that, we're looking at **mod_rewrite **instead of a 301 plugin or using .htaccess, but I'm a little fuzzy on the appropriate syntax for it to work correctly.
-
Even if you are moving away from WP, you will set up your redirects the same way. You can do that through the HTAccess file to make sure that they are pointing to the correct pages on your new site.
-
Thanks for the response!
I should have mentioned that we are moving away from WP on the new domain.
-
I'd go in and change the structure in WP and then 301 the old URLs with the redirect. Then your new posts going forward will only have the cleaned up URL structure and the old ones will be properly 301'd for all the SEO goodness.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How should you determine the preferred URL structure?
Hi Guys, When migrating to a new CMS which include new pages how should you determine the URL structure, specifically: So should we include www. or without it? Should the URL have a trailing slash? How would you determine the answer to these questions? Cheers.
Intermediate & Advanced SEO | | kayl870 -
Preserve domain on 301 redirect?
We have a domain solely used for print advertising that does a 301 redirect to a landing page (a department home page) on our "real" domain that is indexed on Google. Example: www.bmwrepairs.com redirects to www.repairshop.com/bmwrepairs. Is there a way to do a 301 redirect so that when they get redirected, the URL in the browser address bar remains www.bmwrepairs.com?
Intermediate & Advanced SEO | | Jazee1 -
Should I change client's keyword stuffed URLs?
Hi Guys, We currently have a client that offers reviews and preparation classes for their industry (online and offline). One of the main things that I have noticed is how all of their product landing page urls are stuffed with keywords. I have read changing url's will impact up to 25% traffic and to not mess with url's unless it is completely needed. My question is, when url's are stuffed with keywords and make the url length over 200 characters, should I be focusing on a more structured url system?
Intermediate & Advanced SEO | | EricLee1230 -
What things should I consider if I am doing a 301 redirect on only 1 page/blog post?
I wrote a blog post on one of my websites and it got picked up by reddit and I got a bunch of nice backlinks and now that website got a nice boost overall, and especially that blog post page. I now wish I would have posted the article on a different website of mine. I would prefer if this other site was getting the traffic and the good backlinks that I've acquired. What are the pros and cons if I move the content over to my other website, and 301 redirect just that one article to the article location on my other website? The blog post I wrote almost instantly began ranking for certain terms in Google. Ideally I would like my other website to rank for those terms, but I realize there will be some differences as search engines look at the website as a whole and take many factors into consideration. I know there are tons of case studies and information about moving entire sites etc but I couldn't find much on this. Any advice, questions or comments would be greatly appreciated. Thanks,
Intermediate & Advanced SEO | | bradbowman
Brad0 -
Recommended URL Structure
Hello, We are currently adding a new section of content on our site related to Marketing and more specifically 'Digital Marketing' (research reports, trend studies, etc). Over time (several months, or 1-3 years) we will add more 'general' marketing content. My question is which of the following URL structures makes more sense from an SEO perspective (and how best to quantify the benefit of one over another): www.mysite.com/marketing/digital/research/... www.mysite.com/digital-marketing/research/.. Thanks, Mike
Intermediate & Advanced SEO | | mike-gart0 -
301 Redirecting from Static to Dynamic URLs. I think we messed up
I'm looking for some guidance on an issue I believe we created for ourselves and if we undo what we did. We recently added attributed search to our sites. This of course created a bunch of dynamically generated URLS. For various reasons, it was decided to take some of our existing static URLs and 301 redirect them to their dyanamic counterpart. Ex .../Empire-Paintball-Masks-0Y.aspx now redirects to .../Paintball-Masks-And-Goggles-0Y.aspx?Manufacturer=Empire Many of these stat URLS had top 3 rankings for their associated keywords. Now, we don't rank for anything. I realize that 301 redirecting is the way to go...if you NEED to. My guess is our drop in keyword ranking is directly tied to what we did. I'm looking for an solid argument to be made to my boss as to why we should not have done this and that it, more than likely has resulted in dropped keyword rankings and organic traffic. I welcome any input. Also, if we decided to revert back (remove all 301 redirects and de-index all dynamic URLS), what is the likely hood we can recapture some of this lost organic traffic? Can I disallow indexing in a robot.txt file to remove, say anything with a '?' in the URL? Would the above URL example (which was ranking in the top 3 in SERPs), have a good chance of finding its way back? thanks
Intermediate & Advanced SEO | | Istoresinc1 -
How to decide on which site to 301 redirect
Hi there I'd like your opinions please! My client currently has their website at not-very-good-url.it which has a really good link profile they also have duplicate sites at: much-better-brand-name-url.it and much-better-brand-name-url.com but both these other sites have only a handful of links in. How important do you think a better brand url is? And therefore do you think it would be better to 301 to a better brand URL and take the risk that the link profile will get hit? Or leave the main site where it is and 301 the other two to it? Many thanks
Intermediate & Advanced SEO | | Chammy0 -
301 redirect help
Hey guys, I normally work in WordPress and just use a 301 redirect plugin. I bought a site and rather than maintain two similar ones have decided to redirect one to the other. I am having trouble with the .htaccess file. Here is an example. These are two redirects: redirect 301 /category/models/next/2
Intermediate & Advanced SEO | | DanDeceuster
redirect 301 /category/models I want both of these URLs to redirect to the same URL of the new site. However, the /category/models is the only one working. It redirects to the new page just fine. The /category/models/next/2 is redirecting to nearly the same URL on the new site, only it is adding /next/2 to the end and that is bringing up a 404. Why is it adding /next/2 to the new URL? How can I fix this? There are several doing this. Help appreciated!0