Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Multiple 301 Redirects for the Same Page
-
Hi Mozzers, What happens if I have a trail of 301 redirects for the same page?
For example,
SiteA.com/10 --> SiteA.com/11 --> SiteA.com/13 --> SiteA.com/14I know I lose a little bit of link juice by 301 redirecting.
The question is, would the link juice look like this for the example above?100% --> 90% --> 81% -->72.9%
Or just 100% -----------------------------------------> 90%Does this link juice refer to juice from inbound links or links between internal pages on my site?
Thanks!
-
You can certainly edit an existing 301 redirect to point to a new location, Zora. Obviously you want to do this as little as possible, but there's nothing against doing it to to fix the otherwise ridiculously long redirect chain.
The "permanent" part of a 301 is the fact that it tells the search engine to consider that the original URL's page will never be needed again and only keep track of the new URL. Whereas a 302 temporary redirect says "the original page will be coming back at some point, so keep it in the index".
Paul
-
Thanks for the reply Paul.
I'm a little confused here:
"Change old Page A redirect to Page C" Ideally that is what I would like to do, but is it even possible to change a 301 redirect? I thought it was called permanent for a reason. -
_If you are redirecting Site A to Site B to Site C and finally to Site D, I it is highly unlikely that the link juice and authority of Site A will be passed onto Site D. Moreover, it will increase page loading time significantly and it is certainly not adding any value to users’ experience. If the purpose is not to lose a single visitor, you can get them redirected to final website individually.
Site A 301 to Site D
Site B 301 to Site D
Site C 301 to Site DLet me know what you think about this. _
-
In my experience, the "juice" loss is cumulative, Zora. In addition, too many 301s in a row and eventually the search engines will quit following the request. On top of that, too many redirects and you may lose the referrer information, plus each redirect slows the eventual page load.
It's very seldom necessary to chain that many redirects though. Let's say you 301-redirect page A to page B. Later page B gets removed and you now want page A and page B to point to page C. You would have to create a new redirect for B to point to C, but you would also go back to the original page A redirect and change it to also point directly to page C, thereby avoiding the double redirect.
So:
Page A 301 redirect to Page B
Page B deleted and content move to Page C
New Page B 301 redirect to Page C
Change old Page A redirect to Page C
So now A and B both point to C without A needing to go through B to get there. One hop for each.
Make sense?
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do bulk 301 redirects hurt seo value?
We are working with a content based startup that needs to 301 redirect a lot of its pages to other websites. Will give you an example to help you understand. If we assume this is the startups domain and URL structure www.ourcompany.com/brand1/article What they want to do is do a 301 redirect of www.ourcompany.com/brand1/ to www.brand1.com I have never seen 301 as a problem to SEO or link juice. But in this case where all the major URLs are getting redirected to other sites i was wondering if it would have a negative effect. Right now they have just 20-30 brands but they are planning to hit a couple of hundreds this year.
Intermediate & Advanced SEO | | aaronfernandez0 -
301 redirects Ruby on Rails
Can anyone point me to the best way to implement 301 redirects on a Ruby on Rails website?
Intermediate & Advanced SEO | | brianvest0 -
How to setup multiple pages in Google Search?
How to setup multiple pages in Google Search? I have seen sites that are arranged in google like : Website in Google
Intermediate & Advanced SEO | | Hall.Michael
About us. Contact us
Services. Etc.. Kindly review screenshot. Is this can achieved by Yoast Plugin? X9vMMTw.png0 -
Better to 301 or de-index 403 pages
Google WMT recently found and called out a large number of old unpublished pages as access denied errors. The pages are tagged "noindex, follow." These old pages are in Google's index. At this point, would it better to 301 all these pages or submit an index removal request or what? Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?
We are building URLs dynamically with apache rewrite.
Intermediate & Advanced SEO | | lcourse
When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page, So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404? Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).0 -
301 Redirect from ASP.NET to PHP...Is it possible?
Hi all, I'm trying to migrate my current website over to wordpress however my current website is ASP.NET and obviously Wordpress uses PHP. Is it possible to perform a 301 redirect from a asp.net to a php? Or do you need to convert the asp.net language into php? Or something different? I welcome your thoughts? Regards, Thomas Rochford
Intermediate & Advanced SEO | | CoGri0 -
How To 301 Redirect .html pages
I need to redirect a page/URL that is purely .html to a new location. I don't know how to do this. All the redirects I can find are for server side code pages .php/.aspx etc. From my understanding I can't put a server side redirect in a .html file. I am hosting on a microsoft server, however the new page I am redirecting to is .php. I am running some WordPress (.php) files on the server. I need to make it redirect before the old page loads so visitors don't start reading something that is about to get redirected Can someone please help me?
Intermediate & Advanced SEO | | MyNet0 -
301 Redirect With A Message And Delay
Hello, I'd like to sell a site I own. I'd like the site to be redirected to the buyers site with a 301 redirect. But I'd like the viewer to be informed that the site was purchased by this company and they will be redirect in 5 seconds.I'd like for the redirect to be a complete 301 and pass as much linklove as possible. Are you familiar with how to do this? Thanks, Tyler
Intermediate & Advanced SEO | | tylerfraser0