Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Setting up 301 Redirects after acquisition?
-
Hello!
The company that I work for has recently acquired two other companies. I was wondering what the best strategy would be as it relates to redirects / authority.
Please help!
Thanks
-
I once worked for what could be described as a "holding company" that's in the Fortune 500. Because everything they owned was so diverse, they either kept separate branches or the companies/brands separate. Especially if the brand was worth money as a name. It's important to do the research on how valuable the brand itself is because even if you decide to have one company to rule them all, you need to figure out how to transition customers.
-
Great response Egol.
I'm always impressed with people who can think outside the box. Our company was recently purchased by a much larger corporation and instead of trying to roll us together they recognized that separately with their additional resources we are more valuable.
-
First thing which one you want to brand ? And as what Ray said, 301 redirect the other domains to the primary domain.
-
Before you redirect... it could be much more profitable to run these sites separately.
A proper analysis could take a few minutes to a few hours to decide that they are not worth much... or it could be worth a lot of money to have someone who knows what they are doing flip these sites and convert them into valuable assets that earn many times more than what their previous owner was doing with them.
-
If your company plans on having the acquired domains redirect to your primary domain, then 301 redirects would be the proper method to use.
You'd set those up in the acquired domains' .htaccess file.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is domain authority lost if you create a 301 redirect but mark it as noindex, nofollow?
Hi everyone, Our company sells products in various divisions. While we've been selling Product A and Product B under our original brand, we've recently created a new division with a new domain to focus on a Product B. The new domain has virtually no domain authority (3) while the original domain has some (37). We want customers to arrive on the new domain when they search for key search terms related to Product B instead of the pages that previously existed on our main website. If we create 301 redirects for the pages and content on the main site and add noindex, nofollow tags, will we lose the domain authority that we have from our original domain because the pages now have the noindex, nofollow tags? I read a few blog posts from Moz that said there isn't any domain authority lost with 301 redirects but I'm not sure if that is true if the pages are noindex, nonofollow. Do you follow? 🙂 Apologies for the lengthy post. Love this community and the great Moz team. Thanks, Joe
Intermediate & Advanced SEO | | jgoehring-troy0 -
301 Redirect - Rank Recovery Examples?
Hi All, I recently did a 301 redirect. Page to Page and the notified google via its console. Its been 6 days since. The home page and one other high traffic page swopped out with the new domain on google search index with 3-4 drops in ranking for each. The rest of the sites pages have been indexed but still reflect the old domain when searched. Recently today my home page dropped even further to the second page of google index for the specific keyword. Can you share similar experiences and how long it took you to recover rank fully? and how long for all pages to swop out on google search's index? Regards Mike
Intermediate & Advanced SEO | | MikeBlue10 -
Moving html site to wordpress and 301 redirect from index.htm to index.php or just www.example.com
I found page duplicate content when using Moz crawl tool, see below. http://www.example.com
Intermediate & Advanced SEO | | gozmoz
Page Authority 40
Linking Root Domains 31
External Link Count 138
Internal Link Count 18
Status Code 200
1 duplicate http://www.example.com/index.htm
Page Authority 19
Linking Root Domains 1
External Link Count 0
Internal Link Count 15
Status Code 200
1 duplicate I have recently transfered my old html site to wordpress.
To keep the urls the same I am using a plugin which appends .htm at the end of each page. My old site home page was index.htm. I have created index.htm in wordpress as well but now there is a conflict of duplicate content. I am using latest post as my home page which is index.php Question 1.
Should I also use redirect 301 im htaccess file to transfer index.htm page authority (19) to www.example.com If yes, do I use
Redirect 301 /index.htm http://www.example.com/index.php
or
Redirect 301 /index.htm http://www.example.com Question 2
Should I change my "Home" menu link to http://www.example.com instead of http://www.example.com/index.htm that would fix the duplicate content, as indx.htm does not exist anymore. Is there a better option? Thanks0 -
301 Redirect from ASP.NET to PHP...Is it possible?
Hi all, I'm trying to migrate my current website over to wordpress however my current website is ASP.NET and obviously Wordpress uses PHP. Is it possible to perform a 301 redirect from a asp.net to a php? Or do you need to convert the asp.net language into php? Or something different? I welcome your thoughts? Regards, Thomas Rochford
Intermediate & Advanced SEO | | CoGri0 -
Geoip redirection, 301 or 302?
Hello all Let me first try to explain what our company does and what it is trying to achieve. Our company has an online store, sells products for 3 different countries, and two languages for each country. Currently we have one site, which is open to all countries, what we are trying to achieve is make 3 different stores for these 3 different countries, so we can have a better control over the prices in each country. We are going to use Geoip to redirect the user to the local store in his country. The suggested new structure is to add sub-folders as following: www.example.com/ca-en
Intermediate & Advanced SEO | | ajarad
www.example.com/ca-fr
www.example.com/us-en
... If a visitor is located outside these 3 countries, then she'll be redirected to the root directory www.example.com/en We can't offer to expand our SEO team to optimize new pages for the local market, it's not the priority for now, the main objective now is to be able to control the prices for different market. so to eliminate the duplicate issue, we'll use canonical tags. Now knowing our objective from the new URL structure, I have two questions: 1- which redirect should we use? 301, 302?
If we choose 301, then which version of the site will get the link juice? (i.e, /ca-en or /us-en?)
if we choose 302, then will the link juice remain in the original links? is it healthy to use 302 for long term redirections? 2- Knowing that Google bots comes from US-IP, does that mean that the other versions of the site won't be crawled (i.e, www.example.com/ca-fr), this is especially important for us as we are using AdWords, and unindexed pages will effect our quality score badly. I'd like to know if you have other account structure in your mind that would be better than this proposed structure. Your help is highly highly appreciated.
Thanks in advance.0 -
Is it safe to 301 redirect old domain to new domain after a manual unnatural links penalty?
I have recently taken on a client that has been manually penalised for spammy link building by two previous SEOs. Having just read this excellent discussion, http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience I am weighing up the odds of whether it's better to cut losses and recommend moving domains. I had thought under these circumstances it was important not to 301 the old domain to the new domain but the author (Lewis Sellers) comments on 3/4/13 that he is aware of forwards having been implemented without transferring the penalty to the new domain. http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience#jtc216689 Is it safe to 301? What's the latest thinking?
Intermediate & Advanced SEO | | Ewan.Kennedy0 -
Changing a parent category and 301 redirecting
I have a set of three pages that are subpages of a parent. The structure is as follows: mysite.com/directory/personal-widgets mysite.com/directory/commercial-widgets mysite.com/directory/widgets-services The partent page name "directory" really isn't working for where I want these pages to evolve. So I want to change it to "guides" In a world without worrying about google, I would simply change the parent page to guides, so they look like this, and be done with it: mysite.com/guides/personal-widgets But, the obvious problem is that I have external links to the page now. And the pages have a nice PR. And they also have Facebook page Likes and I don't know if I'll lose those. I know that if I should do this I should redirect the pages to the new pages of course. My question is: Will redirecting the old URL to the new URL with a 301 cause anything negative to happen that I might not be expecting? Does Google dislike Redirects for any reason, or understand they are sometimes necessary?
Intermediate & Advanced SEO | | bizzer0 -
Reverse Proxy better than 301 redirect?
Are reverse proxies that much better than 301 redirects? Should I invest the time in doing this? I found out about reverse proxies here: http://www.seomoz.org/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo
Intermediate & Advanced SEO | | brianmcc0