Setting up 301 Redirects after acquisition?
-
Hello!
The company that I work for has recently acquired two other companies. I was wondering what the best strategy would be as it relates to redirects / authority.
Please help!
Thanks
-
I once worked for what could be described as a "holding company" that's in the Fortune 500. Because everything they owned was so diverse, they either kept separate branches or the companies/brands separate. Especially if the brand was worth money as a name. It's important to do the research on how valuable the brand itself is because even if you decide to have one company to rule them all, you need to figure out how to transition customers.
-
Great response Egol.
I'm always impressed with people who can think outside the box. Our company was recently purchased by a much larger corporation and instead of trying to roll us together they recognized that separately with their additional resources we are more valuable.
-
First thing which one you want to brand ? And as what Ray said, 301 redirect the other domains to the primary domain.
-
Before you redirect... it could be much more profitable to run these sites separately.
A proper analysis could take a few minutes to a few hours to decide that they are not worth much... or it could be worth a lot of money to have someone who knows what they are doing flip these sites and convert them into valuable assets that earn many times more than what their previous owner was doing with them.
-
If your company plans on having the acquired domains redirect to your primary domain, then 301 redirects would be the proper method to use.
You'd set those up in the acquired domains' .htaccess file.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting to Modal URLs
Hi everyone! Long time no chat - hope you're all well! I have a question that for some reason is causing me some trouble. I have a client that is creating a new website, the process was a mess and I am doing a last minute redirect file for them (long story, for another time). They have different teams for different business categories, so there are multiple staff pages with a list of staffers, and a link to their individual pages. Currently they have a structure like this for their staff bios... www.example.com/category-staff/bob-johnson/ But now, to access the staffers bio, a modal pops up. For instance... www.example.com/category-staff/#bob-johnson Should I redirect current staffers URLs to the staff category, or the modal URL? Unfortunately, we are late in the game and this is the way the bio pages are set up. Would love thoughts, thanks so much guys!!
Intermediate & Advanced SEO | | PatrickDelehanty0 -
301 redirects aren't passing value.
We recently migrated our shop to a new platform. We are using Wordpress for our main website, but we wanted a separate installation of Wordpress for our shop, so we left the main blog where it was, but moved the shop to a /shop/ sub directory with it's on WP installation. So now we have 2 installations of Wordpress. However, since we've done this, none of the pages on the new shop are ranking for anything. Their page rank is 0, and Moz page authority is 1 for every page on the new site. I've set up the proper 301 redirects, and they're redirecting fine, but none of the page value is coming over. It's been about a week now, and despite re-crawls by google, I'm not seeing any change. Also, one of the original (now re-directed) product pages still has a Page Authority of 13 according to Open Site Explorer. I know it's not high, but it had us ranking in the top 5 for a very important keyword, and now that value is being wasted. For example, one of our product pages that was ranking well was startupfashion.com/product/fashion-brand-line-sheet-template
Intermediate & Advanced SEO | | inkyj
That page is now redirected to
http://startupfashion.com/shop/product/fashion-line-sheet-template I've done 301's plenty of times and I've never seen this issue, so i'm wondering if it could have something to do with having multiple installations of Wordpress. I can't see any obvious issues with it... i have the Yoast SEO plugin configured properly on both installations, and all of the pages ARE being indexed by google. Not sure what is going on. Anyone have any experience with this, or have any ideas? Thanks!!0 -
Removing 301 redirect from 2.5 yr old domain
Hello, Need Advise. We are in Automobiles We have an Automotive site - build 3 yrs back - which is our main site (Site A) We built a separate niche site on Used cars 2.5 yrs back (Site B - url http://www.usedcarindelhi.com) - did seo - promote it for a year and later on in feb 2013 - did 301 domain redirection to Site A Now - we thinking to rebuild Site Site B again and remove redirection Will there be any harm on Site A, as we have now removed the redirection or shall we pass on link from home page of Site B to Site A i.e say Powered by Site A (on Top) or at all no direct linking is actually needed. PS :- Also - can anyone let know the backlink quality of www.usedcarindelhi.com. Its PR 3, DA - 18, Majestic Citation Flow - 18, Trust Flow - 11 . Pl advise
Intermediate & Advanced SEO | | Modi0 -
How to conduct catch 301 redirects & have the separate 301 redirects for the key pages
Hi, We've currently done a site migration mapping and 301 redirecting only the sites key pages. However two GWT (Google Webmaster Tools) is picking a massive amount of 404 areas and there has been some drop in rankings. I want to mitigate the site from further decline, and hence thought about doing a catch 301 - that is 301 redirecting the remaining pages found on the old site back to the home page, with the future aim of going through each URL one by one to redirect them to the page which is most relevant. Two questions, (1) can I do a catch 301 and if so what is the process and requirements that I have to give to the developer? (2) How do you reduce the number of increasing 404 errors from a site, despite doing 301 redirects and updating links on external linking sites. Note: The server is apache and the site is hosted on Wordpress platform. Regards, Vahe
Intermediate & Advanced SEO | | Vahe.Arabian0 -
301 redirects and Blogger - moving blog
Is there any way to add 301 redirects to individual posts on a blogger-hosted blog? We're getting ready to finally move our blog off of Blogger and onto our own webserver. We're probably going to use BlogEngine.net to run it. right now the blog is located at blog.MySite.com. We're probably going to move it to MySite.com/Blog. We don't have any really popular posts and we only really get ~10 visits a day on about 70 posts. Just trying to figure out the best way to handle this without inadvertently shooting myself in the foot.
Intermediate & Advanced SEO | | _JP_0 -
Home page url 301 redirect suggestion
Hello, In our site we have already done 301 redirect from http:// to http://www. However, the home page links are still coming in 2 ways http://www.mycarhelpline.com/ http://www.mycarhelpline.com/index.php?option=com_newcar&view=search&Itemid=2 Need suggestion We have already use rel canonical is another 301 redirect to be used for maintaining the home page pr from seo point of view. Does google still takes both urls as separate url and finds duplicate content
Intermediate & Advanced SEO | | Modi0 -
How do I 301 Redirect a complete folder?
Hi, I am want to delete a folder and all the contents. I then need to redirect anyone that is trying to reach a file in that folder to another page on my site. example: www.mydomain.com/folder/ (contains 50 pages) I want to delete the folder and all 50 pages. So if someone tries to reach www.mydomain.com/folder/page1.php the redirect would take them to a specific page on my site. Doing this to clean up old content. How would I do this on the .htaccess? I have redirected a page but not a folder. Thanks in advance! Force7
Intermediate & Advanced SEO | | Force70 -
New to SEO. How do I set up a 301 Redirect? What Else should I do?
Hello, I am new to web design. I designed my own site using dreamweaver and did all my seo on my own, I read a few books. Long story short I rank on the bottom of page 1 just after 3 months and the keywords are highly competitive. Now, I am up against some heavy hitters from national brands versus my local real estate site. I don't have a 301 redirect, and am not sure what else I should be doing to get my site ranked higher. I have back links from various sites, ( non-paid ) so it's what others call white hat. When I grade my site on website grader I get a great score versus the sites that are higher than me. I'm guessing my sites age is an issue. I guess I'm looking for some guidance. Thank you all, Here is my site to view. http://www.bronxpad.com
Intermediate & Advanced SEO | | bronxpad0