We have just acquired a competing website and are wondering whether to leave it running as is for now, or set the domain to redirect to our own site. If we set up this redirect, what would happen to the old site in Google SERPs? Would the site drop off from results? If so, would we capture this new search traffic or is it a free for all and all sites compete for the search traffic as normal?

Thanks in advance.

Paul

By the way, I didn't realise that using a header tag actually changed the look of the text? I thought it was simply used in the back end to signify hierarchy to Google? So if we use H2-H6 we would be changing the look of the menu items as well?

Thank you for the advice.

Hi all. I am wondering how best to format a category navigation menu. Currently I don't think we're using H2s correctly on our website.

Am I right to think that the top level category e.g. Games should be formatted as an H2 and the sub-categories underneath this should be formatted as H3s (to show a hierarchy)?

Is there a limit on how many H2s and H3s you should use? Obviously only one H1 per page.

Thanks in advance

Paul