Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Interlinking using Dynamic URLs Versus Static URLs
-
Hi Guys,
Could you kindly help us in choosing best approach out of mentioned below 2 cases.
Case. 1 -We are using: We interlink our static pages(www.abc.com/jobs-in-chennai) through footer, navigation & by showing related searches. Self referential Canonical tags have been implemented.
Case. 2 -We plan to use: We interlink our Dynamic pages(www.abc.com/jobs-in-chennai?source=footer) through footer, navigation & by showing related searches. Canonical tags have been implemented on dynamic urls pointing to corresponding static urls
Query 1. Which one is better & expected to improve rankings.
Query 2. Will shifting to Case 2 negatively affect our existing rankings or traffic.
Regards
-
Hi Erica,
Many Thanks for responding.
You have suggested to use utm parameters in urls while doing internal linking. however the utm parameters are used to track campaigns like adwords paid program. Can utm parameters be used for tracking internal linking. If yes, what will be the campaign source & campaign medium.
Will if affect the rankings if we have only dynamic tracking urls interlinked and the corresponding static urls are not linked from anywhere on the site.
Regards
-
If you're just looking for tracking, just use standard utm tracking parameters in your interlinking. Tracking code will not mess up your rankings.
-
Hi Erica,
Thanks for your suggestions however i am not very clear with the same.
Do you mean interlinking will not improve the rankings or linking tracking urls(not static urls) will not help in rankings.
Answer to your question - We are linking the pages since these are related pages & we expect these pages would be of interest to users. We are not able to track the click rate right now on these related links due to which we wanted to add tracking parameters(Case 2 in my question) to these links.
-
To answer your questions, no, it will not improve your rankings. No, it's unlikely to harm it either if implemented correctly.
But the better question is why? Why are you linking to pages in three different sections of your site on every page? What is that doing for the people who are using your site? How is that navigation helping them find what they need on your site? Are people clicking on this links? If so, where are they clicking on them from? If they never click on them from a certain part -- navigation, footer, and sidebar -- why are those links still there?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Infinite Scroll and URL Changing
Hi, So my website is having an issue indexing. Much like other sports sites like ESPN or MLB or a variety of others my site changes the URL as you go down the page. So if you go on a news article and continue scrolling you'll go to another news article. I believe that this is creating errors in Search Console with the article being given an error of being "too long". I don't know how to keep this infinite scroll and url changing which increases my pageviews and eliminate the errors. Can someone help?
Web Design | | mattdinbrooklyn0 -
Should i be using shortcodes for my my page content.
Hello, I have a question. Sorry if this is been answered before. Recently I decided to do a little face lift to my main website pages. I wanted to make my testimonials more pretty. Found this great plugin for testimonials which creates shortcodes. I love how it looks like, but just realised that when I use images in shortcodes, these are not picked up by search engines 😞 only text is. Image search ability is pretty important for me and I'm not sure if I should stick with my plain design and upload images manually with all alt tags and title tags or there is a way to adjust shortcode so it shows images to search engines. You can see example here. https://a-fotografy.co.uk/maternity-photographer-edinburgh/ Let me know your thoughts guys. Regards, Armands
Web Design | | A_Fotografy1 -
Is it against google guidelines to use third party review sites as well as have reviews on my site marked up with schema?
So, i look after a site for my family business. We have teamed up with the third party site TrustPilot because we like the way it enables us to send out reviews to our customers directly from our system. It's been going great and some of the reviews have been brilliant. I have used a couple of these reviews on our site and marked them up with: REVIEW CONTENT We work in the service industry and so one of the problems we have found is that getting our customers to actually go online and leave a review. They normally just leave their comments on a job sheet that the workers have signed when they leave. So I have created a page on our site where we post some of the reviews the guys receive too. I have used the following: REVIEW TITLE REVIEW Written by: CUSTOMER NAME Type of Service:House Removal Date published: DATE PUBLISHED 10 / 10 stars I was just wondering I was told that this could be against googles guidelines and as i've seen a bit of a drop in our rankings in the last week or so i'm a little concerned. Is this getting me penalised? Should I not use my reviews referencing the ones on trust pilot and should i not have my own reviews page with rich snippets?
Web Design | | BearPaw881 -
Does Google count the domain name in its 115-character "ideal" URL length?
I've been following various threads having to do with URL length and Google's happiness therewith and have yet to find an answer to the question posed in the title. Some answers and discussions have come close, but none I've found have addressed this with any specificity. Here are four hypothetical URLs of varying lengths and configurations: EXAMPLE ONE:
Web Design | | RScime25
my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (115 characters) EXAMPLE TWO: sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (126 characters) EXAMPLE THREE: www.sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (130 characters) EXAMPLE FOUR: http://www.sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (137 characters) Assuming the examples contain appropriate keywords and are linked to appropriate anchor text (etc.,) how would Google look upon each? All I've been able to garner thus far is that URLs should be as short as possible while still containing and contextualizing keywords. I have 500+ URLs to review for the company I work for and could use some guidance; yes, I know I should test, but testing is problematical to the extreme; I look to the collective/accumulated wisdom of the MOZVerse for help. Thanks.1 -
Yes or No for Ampersand "&" in SEO URLs
Hi Mozzers I would like to know how crawlers see the ampersand (& or &) in your URLs and if Google frown upon this or not? As far as I know they purely recognise this as "and" is this correct and is there any best practice for implementing this, as I know a lot of people complained before about & in links and that it is better to use it as &, but this is not on links, this is on URLs. Reason for this is that we looking to move onto an ASP.Net MVC framework (any suggestions for a different framework are welcome, we still just planning out future development) and in order to make use of the filter options we have on our site we need a parameter to indicate the difference on a routing level (routing sends to controller, controller sends to model, model sends to controller and controller sends to view < this is pattern of a request that comes in on the framework we will be using). I already have -'s and /'s in the URLs (which is for my SEO structuring) so these syntax can't be used for identifying filters the user clicks or uses to define their search as it will create a complete mess in the system. Now we looking at & to say; OK, when a user lands on /accommodation and they selects De Kelders (which is a destination in our area) the page will be /accommodation/de-kelders on this page they can define their search further to say they are looking for 5 star accommodation and it should be close to the beach, this is where the routing needs some guidance and we looking to have it as follow: /accommodation/de-kelders/5-star&close-to-the-beach. Now, does the "&" get identified by search engines on a URL level as "and" and does this cause any issues with crawling or indexation or would it be best to look at another solution? Thanks, Chris Captivate
Web Design | | DROIDSTERS0 -
Should I use the google mod_pagespeed in my apache server?
Anyone already use it? There is some speed benefit? http://code.google.com/speed/page-speed/docs/module.html
Web Design | | Naghirniac0 -
Should I Remove URL extentions for SEO?
We are having a developer design our website with Magento. I noticed the main pages such as About Us have no file extention in the URL. But the product pages have a .html file extention. I was once told to remove the file extentions. Are there benefits to removing the .html file extension and if so, is there a way we can do this using Magento?
Web Design | | hfranz0 -
The use of foreign characters and capital letters in URL's?
Hello all, We have 4 language domains for our website, and a number of our Spanish landing pages are written using Spanish characters - most notably: ñ and ó. We have done our research around the web and realised that many of the top competitors for keywords such as Diseño Web (web design) and Aplicaión iPhone (iphone application) DO NOT use these special chacracters in their URL structure. Here is an example of our URL's EX: http://www.twago.es/expert/Diseño-Web/Diseño-Web However when I simply copy paste a URL that contains a special character it is automatically translated and encoded. EX: http://www.twago.es/expert/Aplicación-iPhone/Aplicación-iPhone (When written out long had it appears: http://www.twago.es/expert/Aplicación-iPhone/Aplicación-iPhone My first question is, seeing how the overwhelming majority of website URL's DO NOT contain special characters (and even for Spanish/German characters these are simply written using the standard English latin alphabet) is there a negative effect on our SEO rankings/efforts because we are using special characters? When we write anchor text for backlinks to these pages we USE the special characteristics in the anchor text (so does most other competitors). Does the anchor text have to exactly I know most webbrowsers can understand the special characters, especially when returning search results to users that either type the special characters within their search query (or not). But we seem to think that if we were doing the right thing, then why does everyone else do it differently? My second question is the same, but focusing on the use of Capital letters in our URL structure. NOTE: When we do a broken link check with some link tools (such as xenu) the URL's that contain the special characters in Spanish are marked as "broken". Is this a related issue? Any help anyone could give us would be greatly appreciated! Thanks, David from twago
Web Design | | wdziedzic0
