Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is their value in linking to PPC landing pages and using rel="canonical"
-
I have ppc landing pages that are similar to my seo page. The pages are shorter with less text with a focus on converting visitors further along in the purchase cycle.
My questions are:
1. Is there a benefit for having the orphan ppc pages indexed or should I no index them?
2. If indexing does provide benefits, should I create links from my site to the ppc pages or should I just submit them in a sitemap?
3. If indexed, should I use rel="canonical" and point the ppc versions to the appropriate organic page?
Thanks,
-
Thanks Jasmine!
-
Thanks for the great response Bob!
I have decided to structure my pages along the purchase cycle like this:
brandexperience.ca/seo-professional-services > brandexperience.ca/seo-strategy > brandexperience.ca/seo-strategy-free-analysis and brandexperience.ca/seo-strategy-free-analysisB
I will index the free analysis page and use it as a conversion landing page for both SEO and SEM. I'll have a B for A/B testing and use rel="canonical" for the B to point to A. B will always be the challenger for testing.
-
Thanks Monica,
I thought about your statement - "What's wrong with PPC visitors landing on your SEO pages?" and I decided I will incorporate the PPC pages into my SEO content architecture.
-
For the reasons above, you should noindex them, but do make sure that the Google AdWords bot can crawl them - if this is the same bot as the organic bot, then don't noindex. I heard from a reliable source that noindexing will lower your ability to gain a higher Quality Score as google doesn't know what your page is about. If you are using Dynamic Search Ads then you will need to point those to the seo pages on your site, not your ppc pages.
-
If your PPC pages use a part of the content that's already on the SEO page (duplicated content) I would noindex those pages. Trying to get both pages indexed can only backfire. A other quick indication, if those pages are only attainable through your Ads and offer no new information to users who started there visit on the home page I would also noindex them.
If however, your PPC pages offer unique value to your visitors they can't find on other pages on your website (or on your organic landingpages) you could let them get indexed.
For point 2: Having a useful internal link structure is a best practice for SEO. If your pages offer unique value I would add them (in a logical way) to your internal navigation structure. If however they **do not ** offer unique value those links won't be useful for your visitors and will only be there to support your SEO. In this case it won't do you any good.
For point 3: Your building a triangle. It doesn't make sense to try to give your PPC pages any status through internal links and then giving a canonincal to merge any status with your organic pages. Either way, I would not canonical those pages. Give them noindex or treat them like a normal page.
Since this question is pretty old, I would love to know how you handled the situation!
-
Wherever you have duplicate content you should try to minimize the effects, usually with canonical tags.
I would shy away from your strategy only because showing viewers one thing and bots another is frowned upon. What's wrong with PPC visitors landing on your SEO pages?
-
Dear Steve,
I've never heard of the importance of a landing page needing to be indexed as it's a single page.
I don't know how having a landing page could be of benefit to you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammy page with canonical reference to my website
A potentially spammy website http://www.rofof.com/ has included a rel canonical tag pointing to my website. They've included the tag on thousands of pages on their website. Furthermore http://www.rofof.com/ appears to have backlinks from thousands of other low-value domains For example www.kazamiza.com/vb/kazamiza242122/, along with thousands of other pages on thousands of other domains all link to pages on rofof.com, and the pages they link to on rofof.com are all canonicalized to a page on my site. If Google does respect the canonical tag on rofof.com and treats it as part of my website then the thousands of spammy links that point to rofof.com could be considered as pointing to my website. I'm trying to contact the owner of www.rofof.com hoping to have the canonical tag removed from their website. In the meantime, I've disavowed the www.rofof.com, the site that has canonical tag. Will that have any effect though? Will disavow eliminate the effect of a rel canonical tag on the disavowed domain or does it only affect links on the disavowed website? If it only affects links then should I attempt to disavow all the pages that link to rofof.com? Thanks for reading. I really appreciate any insight you folks can offer.
Intermediate & Advanced SEO | | brucepomeroy2 -
Using "nofollow" internally can help with crawl budget?
Hello everyone. I was reading this article on semrush.com, published the last year, and I'd like to know your thoughts about it: https://www.semrush.com/blog/does-google-crawl-relnofollow-at-all/ Is that really the case? I thought that Google crawls and "follows" nofollowed tagged links even though doesn't pass any PR to the destination link. If instead Google really doesn't crawl internal links tagged as "nofollow", can that really help with crawl budget?
Intermediate & Advanced SEO | | fablau0 -
Why is rel="canonical" pointing at a URL with parameters bad?
Context Our website has a large number of crawl issues stemming from duplicate page content (source: Moz). According to an SEO firm which recently audited our website, some amount of these crawl issues are due to URL parameter usage. They have recommended that we "make sure every page has a Rel Canonical tag that points to the non-parameter version of that URL…parameters should never appear in Canonical tags." Here's an example URL where we have parameters in our canonical tag... http://www.chasing-fireflies.com/costumes-dress-up/womens-costumes/ rel="canonical" href="http://www.chasing-fireflies.com/costumes-dress-up/womens-costumes/?pageSize=0&pageSizeBottom=0" /> Our website runs on IBM WebSphere v 7. Questions Why it is important that the rel canonical tag points to a non-parameter URL? What is the extent of the negative impact from having rel canonicals pointing to URLs including parameters? Any advice for correcting this? Thanks for any help!
Intermediate & Advanced SEO | | Solid_Gold1 -
Do I have to many internal links which is diluting link juice to less important pages
Hello Mozzers, I was looking at my homepage and subsequent category landing pages on my on my eCommerce site and wondered whether I have to many internal links which could in effect be diluting link juice to much of the pages I need it to flow. My homepage has 266 links of which 114 (43%) are duplicate links which seems a bit to much to me. One of my major competitors who is a national company has just launched a new site design and they are only showing popular categories on their home page although all categories are accessible from the menu navigation. They only have 123 links on their home page. I am wondering whether If I was to not show every category on my homepage as some of them we don't really have any sales from and only concerntrate on popular ones there like my competitors , then the link juice flowing downwards in the site would be concerntated as I would have less links for them to flow ?... Is that basically how it works ? Is there any negatives with regards to duplicate links on either home or category landing page. We are showing both the categories as visual boxes to select and they are also as selectable links on the left of a page ? Just wondered how duplicate links would be treated? Any thoughts greatly appreciated thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
URL Value: Menu Links vs Body Content Links
Hi All, I'm a little confused. I have read a number of articles from authority sites that give mixed signals over the importance of menu links vs body content links. It is suggested that whilst all menu links spread link juice equally, Google does not see them as favourably. Inserting a link within the body will add more link juice value to the desired page. Any thoughts would be appreciated. Thanks Mark
Intermediate & Advanced SEO | | Mark_Ch0 -
Should I use rel=canonical on similar product pages.
I'm thinking of using rel=canonical for similar products on my site. Say I'm selling pens and they are al very similar. I.e. a big pen in blue, a pack of 5 blue bic pens, a pack of 10, 50, 100 etc. should I rel=canonical them all to the best seller as its almost impossible to make the pages unique. (I realise the best I realise these should be attributes and not products but I'm sure you get my point) It seems sensible to have one master canonical page for bic pens on a site that has a great description video content and good images plus linked articles etc rather than loads of duplicate looking pages. love to hear thoughts from the Moz community.
Intermediate & Advanced SEO | | mark_baird0 -
Schema.org Implementation: "Physician" vs. "Person"
Hey all, I'm looking to implement Schema tagging for a local business and am unsure of whether to use "Physician" or "Person" for a handful of doctors. Though "Physician" seems like it should be the obvious answer, Schema.org states that it should refer to "A doctor's office" instead of a physician. The properties used in "Physician" seem to apply to a physician's practice, and not an actual physician. Properties are sourced from the "Thing", "Place", "Organization", and "LocalBusiness" schemas, so I'm wondering if "Person" might be a more appropriate implementation since it allows for more detail (affiliations, awards, colleagues, jobTitle, memberOf), but I wanna make sure I get this right. Also, I'm wondering if the "Physician" schema allows for properties pulled from the "Person" schema, which I think would solve everything. For reference: http://schema.org/Person http://schema.org/Physician Thanks, everyone! Let me know how off-base my strategy is, and how I might be able to tidy it up.
Intermediate & Advanced SEO | | mudbugmedia0 -
Any penalty for having rel=canonical tags on every page?
For some reason every webpage of our website (www.nathosp.com) has a rel=canonical tag. I'm not sure why the previous SEO manager did this, but we don't have any duplicate content that would require a canonical tag. Should I remove these tags? And if so, what's the advantage - or disadvantage of leaving them in place? Thank you in advance for your help. -Josh Fulfer
Intermediate & Advanced SEO | | mhans1