undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. Is their value in linking to PPC landing pages and using rel="canonical"

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Is their value in linking to PPC landing pages and using rel="canonical"

Intermediate & Advanced SEO
5
8
2.5k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • BrandExpSteve
    BrandExpSteve last edited by Mar 12, 2015, 12:14 AM

    I have ppc landing pages that are similar to my seo page. The pages are shorter with less text with a focus on converting visitors further along in the purchase cycle.

    My questions are:

    1. Is there a benefit for having the orphan ppc pages indexed or should I no index them?

    2. If indexing does provide benefits, should I create links from my site to the ppc pages or should I just submit them in a sitemap?

    3. If indexed, should I use rel="canonical" and point the ppc versions to the appropriate organic page?

    Thanks,

    1 Reply Last reply Reply Quote 0
    • BrandExpSteve
      BrandExpSteve @JasmineA last edited by Apr 1, 2015, 12:57 AM Apr 1, 2015, 12:57 AM

      Thanks Jasmine!

      1 Reply Last reply Reply Quote 0
      • BrandExpSteve
        BrandExpSteve @Bob_van_Biezen last edited by Apr 1, 2015, 1:01 AM Apr 1, 2015, 12:56 AM

        Thanks for the great response Bob!

        I have decided to structure my pages along the purchase cycle like this:

        brandexperience.ca/seo-professional-services > brandexperience.ca/seo-strategy > brandexperience.ca/seo-strategy-free-analysis and brandexperience.ca/seo-strategy-free-analysisB

        I will index the free analysis page and use it as a conversion landing page for both SEO and SEM. I'll have a B for A/B testing and use rel="canonical" for the B to point to A. B will always be the challenger for testing.

        1 Reply Last reply Reply Quote 0
        • BrandExpSteve
          BrandExpSteve @MonicaOConnor last edited by Apr 1, 2015, 12:45 AM Apr 1, 2015, 12:45 AM

          Thanks Monica,

          I thought about your statement - "What's wrong with PPC visitors landing on your SEO pages?" and I decided I will incorporate the PPC pages into my SEO content architecture.

          1 Reply Last reply Reply Quote 1
          • JasmineA
            JasmineA last edited by Apr 1, 2015, 12:57 AM Mar 31, 2015, 9:38 PM

            For the reasons above, you should noindex them, but do make sure that the Google AdWords bot can crawl them - if this is the same bot as the organic bot, then don't noindex. I heard from a reliable source that noindexing will lower your ability to gain a higher Quality Score as google doesn't know what your page is about. If you are using Dynamic Search Ads then you will need to point those to the seo pages on your site, not your ppc pages.

            BrandExpSteve 1 Reply Last reply Apr 1, 2015, 12:57 AM Reply Quote 2
            • Bob_van_Biezen
              Bob_van_Biezen last edited by Apr 1, 2015, 12:56 AM Mar 31, 2015, 6:49 AM

              If your PPC pages use a part of the content that's already on the SEO page (duplicated content) I would noindex those pages. Trying to get both pages indexed can only backfire. A other quick indication, if those pages are only attainable through your Ads and offer no new information to users who started there visit on the home page I would also noindex them.

              If however, your PPC pages offer unique value to your visitors they can't find on other pages on your website (or on your organic landingpages) you could let them get indexed.

              For point 2: Having a useful internal link structure is a best practice for SEO. If your pages offer unique value I would add them (in a logical way) to your internal navigation structure. If however they **do not ** offer unique value those links won't be useful for your visitors and will only be there to support your SEO. In this case it won't do you any good.

              For point 3: Your building a triangle. It doesn't make sense to try to give your PPC pages any status through internal links and then giving a canonincal to merge any status with your organic pages. Either way, I would not canonical those pages. Give them noindex or treat them like a normal page.

              Since this question is pretty old, I would love to know how you handled the situation!

              BrandExpSteve 1 Reply Last reply Apr 1, 2015, 12:56 AM Reply Quote 2
              • topic:timeago_earlier,19 days
              • MonicaOConnor
                MonicaOConnor last edited by Mar 12, 2015, 11:01 AM Mar 12, 2015, 11:01 AM

                Wherever you have duplicate content you should try to minimize the effects, usually with canonical tags.

                I would shy away from your strategy only because showing viewers one thing and bots another is frowned upon. What's wrong with PPC visitors landing on your SEO pages?

                BrandExpSteve 1 Reply Last reply Apr 1, 2015, 12:45 AM Reply Quote 1
                • -Ash-
                  -Ash- last edited by Mar 12, 2015, 12:31 AM Mar 12, 2015, 12:31 AM

                  Dear Steve,

                  I've never heard of the importance of a landing page needing to be indexed as it's a single page.

                  I don't know how having a landing page could be of benefit to you.

                  1 Reply Last reply Reply Quote 1
                  • 1 / 1
                  1 out of 8
                  • First post
                    1/8
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • ostesmorbrod

                    Landing pages for paid traffic and the use of noindex vs canonical

                    A client of mine has a lot of differentiated landing pages with only a few changes on each, but with the same intent and goal as the generic version. The generic version of the landing page  is included in navigation, sitemap and is indexed on Google. The purpose of the differentiated landing pages is to include the city and some minor changes in the text/imagery to best fit the Adwords text. Other than that, the intent and purpose of the pages are the same as the main / generic page. They are not to be indexed, nor am I trying to have hidden pages linking to the generic and indexed one (I'm not going the blackhat way). So – I want to avoid that the duplicate landing pages are being indexed (obviously), but I'm not sure if I should use noindex (nofollow as well?) or rel=canonical, since these landing pages are localized campaign versions of the generic page with more or less only paid traffic to them. I don't want to be accidentally penalized, but I still need the generic / main page to rank as high as possible... What would be your recommendation on this issue?

                    Intermediate & Advanced SEO | Sep 7, 2017, 7:34 AM | ostesmorbrod
                    0
                  • srbello

                    Are rel=author and rel=publisher meta tags currently in use?

                    Hello,  Do these meta tags have any current usage? <meta name="author" content="Author Name"><meta name="publisher" content="Publisher Name"> I have also seen this usage linking to a companies Google+ Page:Thank you

                    Intermediate & Advanced SEO | Jul 12, 2017, 2:16 PM | srbello
                    0
                  • fablau

                    Using "nofollow" internally can help with crawl budget?

                    Hello everyone. I was reading this article on semrush.com, published the last year, and I'd like to know your thoughts about it: https://www.semrush.com/blog/does-google-crawl-relnofollow-at-all/ Is that really the case? I thought that Google crawls and "follows" nofollowed tagged links even though doesn't pass any PR to the destination link. If instead Google really doesn't crawl internal links tagged as "nofollow", can that really help with crawl budget?

                    Intermediate & Advanced SEO | Sep 12, 2016, 10:49 AM | fablau
                    0
                  • RickyShockley

                    Is Chamber of Commerce membership a "paid" link, breaking Google's rules?

                    Hi guys, This drives me nuts. I hear all the time that any time value is exchanged for a link that it technically violates Google's guidelines. What about real organizations, chambers of commerce, trade groups, etc. that you are a part of that have online directories with DO-follow links. On one hand people will say these are great links with real value outside of search and great for local SEO..and on the other hand some hardliners are saying that these technically should be no-follow. Thoughts???

                    Intermediate & Advanced SEO | May 10, 2016, 1:48 PM | RickyShockley
                    0
                  • allianzireland

                    Case Sensitive URLs, Duplicate Content & Link Rel Canonical

                    I have a site where URLs are case sensitive. In some cases the lowercase URL is being indexed and in others the mixed case URL is being indexed. This is leading to duplicate content issues on the site. The site is using link rel canonical to specify a preferred URL in some cases however there is no consistency whether the URLs are lowercase or mixed case. On some pages the link rel canonical tag points to the lowercase URL, on others it points to the mixed case URL. Ideally I'd like to update all link rel canonical tags and internal links throughout the site to use the lowercase URL however I'm apprehensive! My question is as follows: If I where to specify the lowercase URL across the site in addition to updating internal links to use lowercase URLs, could this have a negative impact where the mixed case URL is the one currently indexed? Hope this makes sense! Dave

                    Intermediate & Advanced SEO | Mar 25, 2015, 2:28 PM | allianzireland
                    0
                  • Mark_Ch

                    URL Value: Menu Links vs Body Content Links

                    Hi All, I'm a little confused. I have read a number of articles from authority sites that give mixed signals over the importance of menu links vs body content links. It is suggested that whilst all menu links spread link juice equally, Google does not see them as favourably. Inserting a link within the body will add more link juice value to the desired page. Any thoughts would be appreciated. Thanks Mark

                    Intermediate & Advanced SEO | Apr 20, 2014, 12:45 PM | Mark_Ch
                    0
                  • M_D_Golden_Peak

                    Do 404 Pages from Broken Links Still Pass Link Equity?

                    Hi everyone, I've searched the Q&A section, and also Google, for about the past hour and couldn't find a clear answer on this. When inbound links point to a page that no longer exists, thus producing a 404 Error Page, is link equity/domain authority lost? We are migrating a large eCommerce website and have hundreds of pages with little to no traffic that have legacy 301 redirects pointing to their URLs. I'm trying to decide how necessary it is to keep these redirects. I'm not concerned about the page authority of the pages with little traffic...I'm concerned about overall domain authority of the site since that certainly plays a role in how the site ranks overall in Google (especially pages with no links pointing to them...perfect example is Amazon...thousands of pages with no external links that rank #1 in Google for their product name). Anyone have a clear answer? Thanks!

                    Intermediate & Advanced SEO | May 7, 2013, 8:15 PM | M_D_Golden_Peak
                    0
                  • Peter264

                    All page files in root? Or to use directories?

                    We have thousands of pages on our website; news articles, forum topics, download pages... etc - and at present they all reside in the root of the domain /. For example: /aosta-valley-i6816.html
                    /flight-sim-concorde-d1101.html
                    /what-is-best-addon-t3360.html We are considering moving over to a new URL system where we use directories.  For example, the above URLs would be the following: /images/aosta-valley-i6816.html
                    /downloads/flight-sim-concorde-d1101.html
                    /forums/what-is-best-addon-t3360.html Would we have any benefit in using directories for SEO purposes?  Would our current system perhaps mean too many files in the root / flagging as spammy?  Would it be even better to use the following system which removes file endings completely and suggests each page is a directory: /images/aosta-valley/6816/
                    /downloads/flight-sim-concorde/1101/
                    /forums/what-is-best-addon/3360/ If so, what would be better: /images/aosta-valley/6816/ or /images/6816/aosta-valley/ Just looking for some clarity to our problem! Thank you for your help guys!

                    Intermediate & Advanced SEO | Jun 6, 2011, 5:47 PM | Peter264
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.