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    4. Url folder structure

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    Url folder structure

    Technical SEO
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    • Vacatia_SEO
      Vacatia_SEO last edited by

      I work for a travel site and we have pages for properties in destinations and am trying to decide how best to organize the URLs

      basically we have our main domain, resort pages and we'll also have articles about each resort so the URL structure will actually get longer:
      A. domain.com/main-keyword/state/city-region/resort-name
      _    domain.com/family-condo-for-rent/orlando-florida/liki-tiki-village_

      _   domain.com/main-keyword-in-state-city/resort-name-feature    _
      _   domain.com/family-condo-for-rent/orlando-florida/liki-tiki-village/kid-friend-pool_

      B. Another way to structure would be to remove the location and keyword folders and combine. Note that some of the resort names are long and spaces are being replaced dynamically with dashes. 
      ex. domain.com/main-keyword-in-state-city/resort-name
      _      domain.com/family-condo-for-rent-in-orlando-florida/liki-tiki-village_

      _      domain.com/main-keyword-in-state-city/resort-name-feature_
      _      domain.com/family-condo-for-rent-in-orlando-florida/liki-tiki-village-kid-friend-pool_

      Question: is that too many folders or should i combine or break up? What would you do with this? Trying to avoid too many dashes.

      1 Reply Last reply Reply Quote 0
      • Alick300
        Alick300 last edited by

        Hi Eric,

        I am sharing one article on how site can have structured URLs. This article explained exact issue that you have mentioned in your question.

        http://www.bruceclay.com/blog/structured-urls/

        Thanks

        1 Reply Last reply Reply Quote 0
        • RyanPurkey
          RyanPurkey last edited by

          Hi Eric. I'd recommend using folders as being navigational and/or site-section specific. As such, they can be shorter--like the two letter abbreviation for states--and create less worries about URL length that way. A ton of other signals are going to be contributing to a page being recognized as being about a resort in Florida than FL vs Florida in the URL alone.

          Once you have your structure figured out, using hyphenated URLs that often mimic the title tag of the page is generally a best practice as this gives the user the best idea of what a link is about while also containing keywords when someone links to the page solely via URL.  The Moz blog has plenty of examples such as: http://moz.com/blog/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data.. Short domain, short folder name, then the content. Each bit is readable and understandable as to why it's there.

          See: http://moz.com/learn/seo/url for more.  Cheers!

          1 Reply Last reply Reply Quote 1
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