Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Url folder structure
-
I work for a travel site and we have pages for properties in destinations and am trying to decide how best to organize the URLs
basically we have our main domain, resort pages and we'll also have articles about each resort so the URL structure will actually get longer:
A. domain.com/main-keyword/state/city-region/resort-name
_ domain.com/family-condo-for-rent/orlando-florida/liki-tiki-village__ domain.com/main-keyword-in-state-city/resort-name-feature _
_ domain.com/family-condo-for-rent/orlando-florida/liki-tiki-village/kid-friend-pool_B. Another way to structure would be to remove the location and keyword folders and combine. Note that some of the resort names are long and spaces are being replaced dynamically with dashes.
ex. domain.com/main-keyword-in-state-city/resort-name
_ domain.com/family-condo-for-rent-in-orlando-florida/liki-tiki-village__ domain.com/main-keyword-in-state-city/resort-name-feature_
_ domain.com/family-condo-for-rent-in-orlando-florida/liki-tiki-village-kid-friend-pool_Question: is that too many folders or should i combine or break up? What would you do with this? Trying to avoid too many dashes.
-
Hi Eric,
I am sharing one article on how site can have structured URLs. This article explained exact issue that you have mentioned in your question.
http://www.bruceclay.com/blog/structured-urls/
Thanks
-
Hi Eric. I'd recommend using folders as being navigational and/or site-section specific. As such, they can be shorter--like the two letter abbreviation for states--and create less worries about URL length that way. A ton of other signals are going to be contributing to a page being recognized as being about a resort in Florida than FL vs Florida in the URL alone.
Once you have your structure figured out, using hyphenated URLs that often mimic the title tag of the page is generally a best practice as this gives the user the best idea of what a link is about while also containing keywords when someone links to the page solely via URL. The Moz blog has plenty of examples such as: http://moz.com/blog/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data.. Short domain, short folder name, then the content. Each bit is readable and understandable as to why it's there.
See: http://moz.com/learn/seo/url for more. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have multiple URLs that redirect to the same website. Is this an issue?
I have multiple URLs that all lead to the same website. Years ago they were purchased and were sitting dormant. Currently they are 301 redirects and each of the URLs feed to different areas of my website. Should I be worried about losing authority? And if so, is there a better way to do this?
Technical SEO | | undrdog990 -
Old URLs Appearing in SERPs
Thirteen months ago we removed a large number of non-corporate URLs from our web server. We created 301 redirects and in some cases, we simply removed the content as there was no place to redirect to. Unfortunately, all these pages still appear in Google's SERPs (not Bings) for both the 301'd pages and the pages we removed without redirecting. When you click on the pages in the SERPs that have been redirected - you do get redirected - so we have ruled out any problems with the 301s. We have already resubmitted our XML sitemap and when we run a crawl using Screaming Frog we do not see any of these old pages being linked to at our domain. We have a few different approaches we're considering to get Google to remove these pages from the SERPs and would welcome your input. Remove the 301 redirect entirely so that visits to those pages return a 404 (much easier) or a 410 (would require some setup/configuration via Wordpress). This of course means that anyone visiting those URLs won't be forwarded along, but Google may not drop those redirects from the SERPs otherwise. Request that Google temporarily block those pages (done via GWMT), which lasts for 90 days. Update robots.txt to block access to the redirecting directories. Thank you. Rosemary One year ago I removed a whole lot of junk that was on my web server but it is still appearing in the SERPs.
Technical SEO | | RosemaryB3 -
URL path randomly changing
Hi eveyone, got a quick question about URL structures: I'm currently working in ecommerce with a site that has hundreds of products that can be accessed through different URL paths: 1)www.domain.com/productx 2)www.domain.com/category/productx 3)www.domain.com/category/subcategory/productx 4)www.domain.com/bestsellers/productx 5)... In order to get rid of dublicate content issues, the canoncial tag has been installed on all the pages required. The problem I'm witnessing now is the following: If a visitor comes to the site and navigates to the product through example 2) at time the URL shown in the URL browser box is example 4), sometimes example 1) or whatever. So it is constantly changing. Does anyone know, why this happens and if it has any impact on GA tracking or even on SEO peformance. Any reply is much appreciated Thanks you
Technical SEO | | ennovators0 -
URL - Well Formed or Malformed
Hi Mozzers, I've been mulling over whether my URLs could benefit a little SEO tweaking. I'd be grateful for your opinion. For instance, we've a product, a vintage (second hand), red Chanel bag. At the moment the URL is: www.vintageheirloom.com/vintage-chanel-bags/2.55-bags/red-2.55-classic-double-flap-bag-1362483150 Broken down... vintage-chanel-bags = this is the main product category, i.e. vintage chanel bags 2.55-bags = is a sub category of the main category above. They are vintage Chanel 2.55 bags, but I've not included 'vintage' again. 2.55 bags are a type of Chanel bag. red-2.55-classic-double-flap-bag = this is the product, the bag **1362483150 **= this is a unique id, to prevent the possibility of duplicate URLs As you no doubt can see we target, in particular, the phrase **vintage. **The actual bag / product title is: Vintage Chanel Red 2.55 classic double flap bag 10” / 25cm With this in mind, would I be better off trying to match the product name with the end of the URL as closely as possible? So a close match below would involve not repeating 'chanel' again: www.vintageheirloom.com/chanel-bags/2.55-bags/vintage-red-2.55-classic-double-flap-bag or an exact match below would involve repeating 'chanel': www.vintageheirloom.com/chanel-bags/2.55-bags/vintage-chanel-red-2.55-classic-double-flap-bag This may open up more flexibility to experiment with product terms like second hand, preowned etc. Maybe this is a bad idea as I'm removing the phrase 'vintage' from the main category. But this logical extension of this looks like keyword stuffing !! www.vintageheirloom.com/vintage-chanel-bags/vintage-2.55-bags/vintage-chanel-red-2.55-classic-double-flap-bag Maybe this is over analyzing, but I doubt it? Thanks for looking. Kevin
Technical SEO | | well-its-1-louder0 -
Google News URL Format
Hi, We are currently redesigning our gaming website (www.totallygn.com) and one of our main goals is to get listed by Google News in future. Looking at the Google News URL requirements "The URL for each article must contain a unique number consisting of at least three digits." How does the above affect SEO structure? I was planning on using a format such as www.totallygn.com/xbox-360/360-reviews/fifa-12-review how would this compare to something like? www.totallygn.com/xbox-360/360-reviews/fifa-12-review234 Thanks in advance for your help
Technical SEO | | WalesDragon0 -
Cyrillic letter in URL - Encoding
Hi all We are launching our site in Russia. As far as I can see by searching Google all sites have URLs in latin letters. Is there a special reason for this? - It seems that cyrillic letters also work. My technical staff says that it might give some encoding problems. Can anyone give me some insight into this? Thanks in advance.. / Kenneth
Technical SEO | | Kennethskonto0 -
URL rewriting from subcategory to category
Hello everybody! I have quite simple question about URL rewriting from subcategory to category, yet I can't find any solution to this problem (due to lack of my deeper apache programming knowledge). Here is my problem/question: we have two website url structures that causes dublicate problems: www.website.lt/language/category/ www.website.lt/language/category/1/ 1 and 2 pages are absolutely same (both also returns 200 OK). What we need is 301 redirect from 2 to 1 without any other deeper categories redirects (like www.website.com/language/category/1/169/ redirecting to .../category/1/ or .../category/). Here goes .htaccess URL rewrite rules: RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&par3=$5&par4=$6&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&par3=$5&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/$ /index.php?lang=$1&idr=$2&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/$ /index.php?lang=$1&%{QUERY_STRING} [L] There are other redirects that handles non-www to www and related issues: RedirectMatch 301 ^/lt/$ http://www.domain.lt/ RewriteCond %{HTTP_HOST} ^domain.lt RewriteRule (.*) http://www.domain.lt/$1 [R=301,L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_URI} !(.)/$RewriteRule ^(.)$ http://www.domain.lt/$1/ [R=301,L] At this moment we cannot solve this problem with rel canonical (due to our CMS limits). Thanks for your help guys! If You need any other details on our coding, just let me know.
Technical SEO | | jkundrotas0 -
Trailing Slashes In Url use Canonical Url or 301 Redirect?
I was thinking of using 301 redirects for trailing slahes to no trailing slashes for my urls. EG: www.url.com/page1/ 301 redirect to www.url.com/page1 Already got a redirect for non-www to www already. Just wondering in my case would it be best to continue using htacces for the trailing slash redirect or just go with Canonical URLs?
Technical SEO | | upick-1623910