undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. Is there any benefit in using a subdomain redirected to a single page?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Is there any benefit in using a subdomain redirected to a single page?

Technical SEO
4
8
1.3k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • techdesign
    techdesign last edited by Apr 13, 2015, 9:35 AM

    For example if we have a domain www.bobshardware.com.au and we setup a subdomain sydneysupplies.bobshardware.com.au and then brisbanescrewdrivers.bobshardware.com.au and used those in ad campaigns. Each subdomain being redirected back to a single page such as bobshardware.com.au/brisbane-screw-drivers  etc.

    Is there a benefit ?

    Cheers

    1 Reply Last reply Reply Quote 0
    • techdesign
      techdesign @LinkWheelOldSchool last edited by Apr 16, 2015, 8:47 PM Apr 16, 2015, 8:47 PM

      Thanks Rick. When you say unless links are involved what do you mean?

      1 Reply Last reply Reply Quote 0
      • LinkWheelOldSchool
        LinkWheelOldSchool last edited by Apr 15, 2015, 9:15 AM Apr 15, 2015, 9:15 AM

        There will be only a single benefit, which is tracking. Separate subdomains will allow you track visitors properly. No positive or negative result - unless links are involved.

        techdesign 1 Reply Last reply Apr 16, 2015, 8:47 PM Reply Quote 0
        • techdesign
          techdesign @donford last edited by Apr 13, 2015, 11:00 AM Apr 13, 2015, 11:00 AM

          Having looked at that white board Friday I did find it helpful.

          I did just go look at wotif.com.au and lastminute.com.au one of which I do recall using subdomains to divide their sites with. Neither appear to be using it any more. Which would be another indication that subdomains are in fact bad.

          Seems to be subdomains are not really the way to go which from my point of view is a shame. It makes more sense to work that way.

          1 Reply Last reply Reply Quote 0
          • donford
            donford @techdesign last edited by Apr 13, 2015, 10:46 AM Apr 13, 2015, 10:46 AM

            Hi David,

            Rand covered this very topic in a white board friday. Perhaps you may find it helpful and provide insight on what can happen and why he thinks the way he does.

            Here is a link for you.

            Hope it helps,

            Don

            techdesign 1 Reply Last reply Apr 13, 2015, 11:00 AM Reply Quote 1
            • techdesign
              techdesign @donford last edited by Apr 13, 2015, 10:38 AM Apr 13, 2015, 10:38 AM

              The main reasoning behind wishing to use a subdomain is more organisational.

              Simply looking at having the subdomain house information on a particular topic or item, for instance screwdrivers in Brisbane. Any deals, latest arrivals etc could be found on that particular subdomain. And further to that thinking being able to redirect to a different page for 2 weeks and then bring the original page back with out changing or adding a new url on which it can be found.

              Possibly just me and the way I like things organisationally but the idea appealed and I was wondering if there were any benefits or for that matter negatives to running a particular section that way.

              donford 1 Reply Last reply Apr 13, 2015, 10:46 AM Reply Quote 0
              • RyanPurkey
                RyanPurkey last edited by Apr 13, 2015, 10:29 AM Apr 13, 2015, 10:29 AM

                Hi David. The benefits associated with 301 redirection come from either relocating your site, combining sites, cleaning up 404 pages, aligning page names within your site architecture, things of that nature. If you have links or visits to those third level pages and want to house all pages on your root domain instead of third levels, then 301 redirection would be the way to go. Cheers!

                1 Reply Last reply Reply Quote 1
                • donford
                  donford last edited by Apr 13, 2015, 10:40 AM Apr 13, 2015, 10:24 AM

                  There would not be a direct SEO benefit for doing this. There maybe however a benefit in tracking. If you only used that sub-domain for X ad campaign than you would know all traffic from referral sub-domain would be coming from that ad campaign.

                  There may be some slight non-optimization for doing it this way. Sub-domains are treated as their own domains to a degree, so you are in affect giving the ad-campaign's link to juice to a new domain entirely. Then forwarding that to a specific page. Opposed to just directly giving the link juice an ad campaign can generate to the actual page.

                  A couple things here depending on the type of ad campaign there may not be any link juice to worry about, like Google's ad words don't pass link juice. However, if you purchased direct advertisement on certain sites you may get some link juice from those ads running.

                  The second thing is actually a question. What is the purpose of creating a sub-domain to point to a sub directory? Is it just for tracking? Or were you wondering if you could benefit from a sub-domain being treated as a new domain linking to you? If for tracking; I would think there are other tracking methods that could handle referring traffic.  If it were in hopes of gaining a new backlink from a different domain than I would say it isn't helpful this way. First because it is simply forwarding to the sub-directory and secondly even it weren't forwarding the link would be considered from the same server and not very helpful anyway.

                  So in short, no benefit other than a potential way to help with tracking.

                  Hope that makes sense and helps,

                  Don

                  edit some grammar

                  techdesign 1 Reply Last reply Apr 13, 2015, 10:38 AM Reply Quote 1
                  • 1 / 1
                  1 out of 8
                  • First post
                    1/8
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • Train4Academy.co.uk

                    Customer Reviews on Product Page / Pagination / Crawl 3 review pages only

                    reviews pagination crawler disallow

                    Hi experts, I present customer feedback, reviews basically, on my website for the products that are sold. And with this comes the ability to read reviews and obviously with pagination to display the available reviews. Now I want users to be able to flick through and read the reviews to help them satisfy whatever curiosity they have. My only thinking is that the page that contains the reviews, with each click of the pagination will present roughly the same content. The only thing that changes is the title tags which will contain the number in the H1 to display the page number. I'm thinking this could be duplication but i have yet to be notified by Google in my Search console... Should i block crawlers from crawling beyond page 3 of reviews? Thanks

                    Technical SEO | Sep 23, 2023, 10:02 PM | Train4Academy.co.uk
                    0
                  • ghesta

                    In writing the url, it is better to use the language used by the people of my country or English?

                    We speak Persian and all people search in Persian on Google. But I read in some sources that the url should be in English. Please tell me which language to use for url writing?
                    For example, I brought down two models: 1fb0e134-10dc-4737-904f-bfdf07143a98-image.png https://ghesta.ir/blog/how-to-become-rich/
                    2)https://ghesta.ir/blog/چگونه-پولدار-شویم/

                    Technical SEO | Jun 10, 2021, 10:32 PM | ghesta
                    0
                  • alstam

                    301 redirect from dynamic url to static page

                    Hi, i want to redirect from this old link http://www.g-store.gr/product_info.php?products_id=1735/ to this one https://www.g-store.gr/golf-toualetas.html I have done several attempts but with no result. I anyone can help i will appreciate. My website runs in an Apache server with cpanel. Thank you

                    Technical SEO | Dec 17, 2018, 4:22 AM | alstam
                    0
                  • Smart_Start

                    Keyword variations on a single page

                    I have done the research and have compiled a list of a little over 100 keywords that are highly connected to our industry. I have used the metrics to rank those keywords and have given the top 50 of them a ranking. My intention is to use them on my site and make sure that all of my pages have a keyword focus. In doing this, I am running into some challenges. Any insight would be helpful. 1. There are numerous keywords that have simple variations in them. I am trying to figure out if each variation needs it's own page. I have read articles (here on moz) that say that one page can rank for several keywords, and other articles that say that a simple variation can need it's own page. Not sure what to do here. Below is an example of what I mean. (examples: "my long tail keyword" , "my long tail" , "my long" , "long tail" , "long tail keyword" , "keyword long tail") 2. Will it help to create a page for each one of the 50 or even the full 100? I have the opportunity to use blogs and FAQ's to assist with content creation. 3. Since my brand ranks well and is obviously tied highly into my site, do I worry about including brand terms in my keyword focus or should I just focus on those search terms?

                    Technical SEO | Jul 6, 2016, 3:46 PM | Smart_Start
                    0
                  • tgwebmaster

                    Getting high priority issue for our xxx.com and xxx.com/home as duplicate pages and duplicate page titles can't seem to find anything that needs to be corrected, what might I be missing?

                    I am getting high priority issue for our xxx.com and xxx.com/home as reporting both duplicate pages and duplicate page titles on crawl results, I can't seem to find anything that needs to be corrected, what am I be missing?  Has anyone else had a similar issue, how was it corrected?

                    Technical SEO | Sep 28, 2015, 4:11 PM | tgwebmaster
                    0
                  • vivekrathore

                    Is it good to redirect million of pages on a single page?

                    My site has 10 lakh approx. genuine urls. But due to some unidentified bugs site has created irrelevant urls 10 million approx.  Since we don’t know the origin of these non-relevant links, we want to redirect or remove all these urls. Please suggest is it good to redirect such a high number urls to home page or to throw 404 for these pages.  Or any other suggestions to solve this issue.

                    Technical SEO | Nov 21, 2014, 6:47 PM | vivekrathore
                    0
                  • amit.ganguly

                    How to remove the 4XX Client error,Too many links in a single page Warning and Cannonical Notices.

                    Firstly,I am getting around 12 Errors in the category 4xx Client error. The description says that this is either bad or a broken link.How can I repair this ? Secondly, I am getting lots of warnings related to too many page links of a single page.I want to know how to tackle this ? Finally, I don't understand the basics of Cannonical notices.I have around 12 notices of this kind which I want to remove too. Please help me out in this regard. Thank you beforehand. Amit Ganguly http://aamthoughts.blogspot.com   - Sustainable Sphere

                    Technical SEO | Jun 19, 2012, 11:25 AM | amit.ganguly
                    0
                  • DavidS-282061

                    Are .html pages better for ranking than .asp pages

                    It seems that .html pages do better for the long tail...

                    Technical SEO | Mar 5, 2011, 11:14 AM | DavidS-282061
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.