Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can we create regional pages on Facebook?
-
Hi,
Our business spans across many countries and in order to maintain brand consistency, we were contemplating to create regional fan pages on Facebook. The structure would be like parent-child relation i.e. one main page and other regional pages. Is it possible? We searched for it but could't find something concrete except that in 2012 Facebook was testing similar concept.
Regards
-
Actually you may think in building a Global page on Facebook. As you can read in the page I linked, with Global Pages:
Each brand's Global Pages structure will include local Pages for specific markets (single- or multi-country regions) and a default Page for all other markets. More details on this new framework:
- One global brand identity. Users from all countries will see the same Page name (translated into their local language), fan count, and People Talking About This (PTAT).
- One URL. Brands can promote a single URL in all off-Facebook campaigns, and users will be automatically directed to the best version of the Page for them.
- Global insights. Admins of the main Page will see insights for all global users in one easy-to-view dashboard.
The problem is that the requirement really are for strong global brands, as you can see in detail in this post.
Honestly, I looked a lot into the Facebook Business pages and I was not able to see an explicit link for creating a global page. So, I consider right what some experts say that you have to contact Facebook directly via email.
However, if your brand is global, but not with such a big budget so to afford a Global Brand Page, then the only solution is creating as many regional Brand pages as you need.
This is very easy. Just create a page normally, but then indicate in the creation process the region your Page targets for each regional pages.
-
Hi Shailendra
What you are referencing seems to be Global brands on Facebook. This was something that had quite a bit of chatter in 2012. This doesn't appear to be something that Facebook is focusing on at the moment, but there are things you can do.
What you're going to want to do:
-
Go to Create a Page in Facebook
-
Select the type of page you want to create
-
Select your category and name
-
Fill out your information
-
Under "4 Preferred Page Audience" you will be able to pick your audience based on...
-
Location
-
Age
-
Interests
-
etc.
Now, if you have multiple regions you work in, it may be in your best interest to create a couple pages with information specific to that region - products, contact information, location, staff, website (if that's the case), etc.
Might I suggest you also look into Advertising on Facebook as well. This gives you the ability to target specific people on Facebook through a paid medium, like demographics, behavior, connections, or of course, location! Read more here.
Hopefully this helps you - let me know if you have any more questions or comments! Good luck!
-
-
Thanks linklater! Can you please guide me how to implement it?
-
Yes, it is still possible. I see this features utilized by a number of brands in my vertical.
The redirect is automatic, based on location, and underneath the brand name and segment there's a link with the wording "Redirected from [main_page_name]".
The Like count is shared, and if a user mouses over the "redirected from..." link text they see a pop-up with the header of the primary page.
Definitely do-able, and I would say increasingly popular for major brands with a strong international presence.
Cheers!
-
Thanks for the reply Houses! Probably I framed the question incorrectly.
Please visit http://www.adweek.com/socialtimes/facebook-testing-globalregional-fan-pages-that-share-a-single-like-count/279822 page. It dates backs to 2012 but i want to know if something similar is still possible.
Regards
-
Hi,
It makes sense to have a Facebook page for every country you operate in because you can then talk in the right language to your fans and post content that would be of regional interest to them.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook won't show up in SERP
Hello! One of my clients' Facebook page isn't showing up on the SERP, even when you search "CLIENT NAME facebook" or an excerpt from a live post. Our social media team looked over all the settings in Meta, and everything looks correct, so we are stumped. Anyone encounter this before?
Social Media | | GoogleAlgoServant0 -
Facebook.com / referral - What is it?
Hi Moz community! Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general. First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance. Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks! referral.PNG
Social Media | | amichaels0 -
Does a link in facebook count as a backlink?
Q: Does a link in a facebook post count as a backlink? Q: is it a 'do follow' or 'no follow' link? Q: twitter uses short links, so when someone links to me, do i get the points/juice from the backlink?
Social Media | | kevinbp3 -
Facebook Blocking Site
This is been a big annoyance for me. My site was on wordpress before and was infected with malware at one point. We were blocked by major AV, Google, and etc but we got the infection cleaned up quickly and got unblocked. Problem now is that Facebook, we are still blocked on. We try to post a link and says we are harmful. We got unblocked from facebook and we posted but than they blocked us again. We have submitted multiple requests on that form but got no answer. As a marketing agency, having our facebook page blocked to our site is bad. What can we do in this situation? We have no direct contact with anyone at facebook nor do they reply to our requests. I do own a .net to my domain, should we start using that instead of .com or what? We really need to find a way out of this. It is hurting our reputation.
Social Media | | Tech-Critic0 -
Why isn't my Facebook page showing up in search results?
When I search directly for imageworks creative facebook page on Google, I get many results - some of which are not mine and some of which are listings from other citation sites like Manta. I did a site: search and I do see that the page is indexed by Google, but it's pretty important that we get a better ranking than we currently have! This is the Facebook url: https://www.facebook.com/ImageWorksCreative As part of our rebranding, we did have the URL changed from /imageworksstudio, but that was well over a month ago. I feel as though Google should have caught up by now. Any thoughts on how we can get our FB profile onto the front page?
Social Media | | ScottImageWorks0 -
Facebook Pages - Best to have one page or multiple pages when a company has multiple locations?
I'm working with a business that has multiple locations (13) in several different states. Is it best practice to have one central FB page for the company and/or separate location pages? It's for a self storage company that does not have one central phone number, so each location would have separate information listed on the page. They do have a central website with different pages for each location. I'd love to hear the communities thoughts on the best way to handle this.
Social Media | | DougHoltOnline0 -
How do I track my Facebook page rank?
Hey guys, Probably a newbie question, but I'm wondering if there's a way to track Facebook (or other offsite profiles that I own) pagerank along with my domain? I'm working on a project right now where I noticed we're not on the front page for our search term, but our Facebook page is. It would just be helpful to have that info for a more complete SEO picture. Thanks!
Social Media | | somacore
Mike0 -
Anyone tried out facebook like services from Fiverr?
Fiverr offers services like 1000 likes for $5!!! (and they seem to deliver) Sounds great but what is the catch? Has anyone tried out these type of services and more importantly what are the potential penalties?
Social Media | | Wallander0