Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can we create regional pages on Facebook?
-
Hi,
Our business spans across many countries and in order to maintain brand consistency, we were contemplating to create regional fan pages on Facebook. The structure would be like parent-child relation i.e. one main page and other regional pages. Is it possible? We searched for it but could't find something concrete except that in 2012 Facebook was testing similar concept.
Regards
-
Actually you may think in building a Global page on Facebook. As you can read in the page I linked, with Global Pages:
Each brand's Global Pages structure will include local Pages for specific markets (single- or multi-country regions) and a default Page for all other markets. More details on this new framework:
- One global brand identity. Users from all countries will see the same Page name (translated into their local language), fan count, and People Talking About This (PTAT).
- One URL. Brands can promote a single URL in all off-Facebook campaigns, and users will be automatically directed to the best version of the Page for them.
- Global insights. Admins of the main Page will see insights for all global users in one easy-to-view dashboard.
The problem is that the requirement really are for strong global brands, as you can see in detail in this post.
Honestly, I looked a lot into the Facebook Business pages and I was not able to see an explicit link for creating a global page. So, I consider right what some experts say that you have to contact Facebook directly via email.
However, if your brand is global, but not with such a big budget so to afford a Global Brand Page, then the only solution is creating as many regional Brand pages as you need.
This is very easy. Just create a page normally, but then indicate in the creation process the region your Page targets for each regional pages.
-
Hi Shailendra
What you are referencing seems to be Global brands on Facebook. This was something that had quite a bit of chatter in 2012. This doesn't appear to be something that Facebook is focusing on at the moment, but there are things you can do.
What you're going to want to do:
-
Go to Create a Page in Facebook
-
Select the type of page you want to create
-
Select your category and name
-
Fill out your information
-
Under "4 Preferred Page Audience" you will be able to pick your audience based on...
-
Location
-
Age
-
Interests
-
etc.
Now, if you have multiple regions you work in, it may be in your best interest to create a couple pages with information specific to that region - products, contact information, location, staff, website (if that's the case), etc.
Might I suggest you also look into Advertising on Facebook as well. This gives you the ability to target specific people on Facebook through a paid medium, like demographics, behavior, connections, or of course, location! Read more here.
Hopefully this helps you - let me know if you have any more questions or comments! Good luck!
-
-
Thanks linklater! Can you please guide me how to implement it?
-
Yes, it is still possible. I see this features utilized by a number of brands in my vertical.
The redirect is automatic, based on location, and underneath the brand name and segment there's a link with the wording "Redirected from [main_page_name]".
The Like count is shared, and if a user mouses over the "redirected from..." link text they see a pop-up with the header of the primary page.
Definitely do-able, and I would say increasingly popular for major brands with a strong international presence.
Cheers!
-
Thanks for the reply Houses! Probably I framed the question incorrectly.
Please visit http://www.adweek.com/socialtimes/facebook-testing-globalregional-fan-pages-that-share-a-single-like-count/279822 page. It dates backs to 2012 but i want to know if something similar is still possible.
Regards
-
Hi,
It makes sense to have a Facebook page for every country you operate in because you can then talk in the right language to your fans and post content that would be of regional interest to them.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Name Change and Effect on SEO
Hey Mozzers! Trying this one again as my timing was probably pretty bad with Easter. Working with a company who has about 20K followers on Facebook and about 500 backlinks to their current facebook page. They want to change the name of the page to better reflect the business. I need to advise on this but I'm not sure of and how it will effect them. Any one had any experience in this area?
Social Media | | wearehappymedia0 -
Is there a Facebook Ad equivalent to Google MCC?
Hi Mozzers, Really unsure if we are missing something here, but whilst trying to set-up paid ads for some of our clients on FB we have run into a significant issue. We need to be able to allow FB to debit multiple business accounts for varying ads on different pages. However every time we try to access the ads manager to set-up a new ad, FB takes us to the individuals (the person logged in to the page) account, rather than creating an ad account for that page/business individually. What are we missing? We use Google MCC for managing our PPC campaigns and so wondered if there is anything similar we can use for FB? Or any other recommendations on how to get round this without dragging each client into the office and asking them to log-in so that we can set these up? Thanks!
Social Media | | Silkstream1 -
Facebook Page - About/Description/General About/Mission - Questions
Hi, Im just setting up a FB fan page for a client How terrible is it to use clients websites home page descriptive copy as the Facebook page long description ? Language is in Turkish which i don't speak so i'm not able to edit a new version of it just for FB and no budget to hire Turkish speaker to come up with something. So was going to copy & paste but that would be duplicate with HP obviously. How important is it to fill in 'Mission Statement' & 'General About' ? Especially if long description likely to already include that info ? I think long descrip is important for FB pages on seo etc etc but a good one eliminates importance of 'Mission' & 'General About', or is it still advisable to fill these in or are they just extra boxes for flexibility ? I take it when it comes to securing a vanity url (once we hit 25+ fans) for a foreign language version FB page it should ideally be brand name (which includes a keyword) in the local/target language ? The page name is already the brand name in English but since contains keyword is it best to rename into local target language similarly to the url for consistency and local targeting or better to keep one in Turkish and one in English ? Many Thanks Dan
Social Media | | Dan-Lawrence0 -
Does a link in facebook count as a backlink?
Q: Does a link in a facebook post count as a backlink? Q: is it a 'do follow' or 'no follow' link? Q: twitter uses short links, so when someone links to me, do i get the points/juice from the backlink?
Social Media | | kevinbp3 -
Why isn't my Facebook page showing up in search results?
When I search directly for imageworks creative facebook page on Google, I get many results - some of which are not mine and some of which are listings from other citation sites like Manta. I did a site: search and I do see that the page is indexed by Google, but it's pretty important that we get a better ranking than we currently have! This is the Facebook url: https://www.facebook.com/ImageWorksCreative As part of our rebranding, we did have the URL changed from /imageworksstudio, but that was well over a month ago. I feel as though Google should have caught up by now. Any thoughts on how we can get our FB profile onto the front page?
Social Media | | ScottImageWorks0 -
How do I track my Facebook page rank?
Hey guys, Probably a newbie question, but I'm wondering if there's a way to track Facebook (or other offsite profiles that I own) pagerank along with my domain? I'm working on a project right now where I noticed we're not on the front page for our search term, but our Facebook page is. It would just be helpful to have that info for a more complete SEO picture. Thanks!
Social Media | | somacore
Mike0 -
Is there any SEO benefit to hosting your Facebook photos on your own site?
I will often post photos that I have taken to my Facebook page (either personal or my fan page). Sometimes these can get lots of likes. I got thinking that perhaps I host these photos on my site (i.e. www.example.com/images/photo1.jpg) and then share that "page" on Facebook. That way any of the likes would be counted towards my site. What do you guys think?
Social Media | | MarieHaynes0