Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Facebook Page - About/Description/General About/Mission - Questions
-
Hi,
Im just setting up a FB fan page for a client
How terrible is it to use clients websites home page descriptive copy as the Facebook page long description ? Language is in Turkish which i don't speak so i'm not able to edit a new version of it just for FB and no budget to hire Turkish speaker to come up with something. So was going to copy & paste but that would be duplicate with HP obviously.
How important is it to fill in 'Mission Statement' & 'General About' ? Especially if long description likely to already include that info ? I think long descrip is important for FB pages on seo etc etc but a good one eliminates importance of 'Mission' & 'General About', or is it still advisable to fill these in or are they just extra boxes for flexibility ?
I take it when it comes to securing a vanity url (once we hit 25+ fans) for a foreign language version FB page it should ideally be brand name (which includes a keyword) in the local/target language ?
The page name is already the brand name in English but since contains keyword is it best to rename into local target language similarly to the url for consistency and local targeting or better to keep one in Turkish and one in English ?
Many Thanks
Dan
-
Ah ! Good tip ! Thanks but in this case the brand is actually unheard of since brand new b2b biz being launched into Turkey so no brand related kw search volume yet. Hence i will use Turkish language of brand name and hyphenate.
Thanks again and have a top weekend
!! -
Brand Name - do you have a turkish ccTLD or subdomain or subfolder you can look at Search Console for? This is to check that the top brand name search is what you mentioned. You can confirm that in the search queries area of search console. Once you've confirmed that is what people use, use that. Don't add Turkey if the name is different enough.
I would hyphenate a name like that. People don't type in FB urls and the hyphenation makes it more understandable.
No apologies needed, happy to help!
-
Hi Kate
That's great thanks so much for confirming
Yes i have asked client if they can get a Turkish speaker/assistant etc there to edit the Turkish home page content and make it more 'social' for facebook users.
Cool re mission etc makes sense, but guess if they do a good job of the long descrip can copy and paste the appropriate sections of that into those.
Re vanity url - thankfully the brand name includes primary target kw i.e. 'Franks Leisure Centers' so for example will change Turkish FB page name & vanity url to: 'Franks Eğlence Merkezleri' (Which is Turkish for 'Leisure Centers'), make sense ? Do you think should still add 'Turkey' to end though ?
One final question re URL - whats best practice for FB urls, to hyphenate or not ? So /Franks-Eğlence-Merkezleri/ or /FranksEğlenceMerkezleri/ I presume same as any other url which is to hyphenate ? I understand some peeps recommend not so its easy to describe to people what your FB page address is but ive never ever heard of anyone asking anyone else what their FB page url is and presume best to concentrate on best practice urls structure as one would for a website (& hyphenate) ?
Sorry for more questions and thanks for all your great help
!All Best
Dan -
Hi Dan,
Long Description: Naturally having something written for FB would be best, but I don't think it's going to hurt if it's the same. The Facebook page and Homepage are two very different pages, so there shouldn't be a duplicate content issue. Is there any way to have someone at the client rewrite it for you? An assistant, etc?
As for Mission and General About, leave those alone until you need them. It's best to have everything filled out of course as it gives the room to add different ways to describe the company, but it's not going to make a big difference.
Vanity URL: Always the brand name. Always. If the customers in Turkey called it something different (translated words) use that. If they call it the English name, then you'll want to keep that plus Turkey if the focus market is in Turkey
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook.com / referral - What is it?
Hi Moz community! Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general. First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance. Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks! referral.PNG
Social Media | | amichaels0 -
Links to Social Media accounts, rel=nofollow/follow and rel=me
Hi guys, I just saw this rel="me" attribute and I can't find any reputable recent (within last year) information. I never heard of this and wonder if it's any beneficial in any way. At the same time, should I use nofollow or follow on links from website to social accounts? I've heard different opinions but, again, no recent relevant and trustworthy information. Please, kick me into right direction. However, when kicking, please give me some proof, rather than thoughts 🙂 Thanks!
Social Media | | DmitriiK0 -
How can I change the Facebook Page shown in the SERP
Hi everyone, got a quick question in regard to our Facebook page and its appearance on the Google SERP. We have individual Facebook pages for every country and language. Unfornately the UK site is ranking in the German SERP rather then our Germany Facebook Site. The UK site is way older and has much more likes which most likely explains why this page is (still) outranking our, fairly new site (couple of months). Is there a way, to push my German Facebook Site in front of the UK Site in Germany? Any advice or tipp is much appreciated. Thanks
Social Media | | ennovators0 -
Question about understanding Google Ranking System
Hi, I have too many question that I need answer to understand Google ranking system. I have been analyzing different website in different niche, but puzzling to understand how Google rank actually. Some websites have good number of backlinks with good SEO metrics, but some low SEO profiled websiites outrank good sites. I am here with my first question. I am working for one client website who sell sex toys online. So we are optimizing keywords like sex toys, buy sex toys, sex shop, sex toy store and too many keywords to rank on google.ca. My client website is cupidboutique.com. We have some competitors that I want to mention below: 1. PinkCherry: This is one of our big competitor. They have 2 domain one is for US and one is for Canada. Both websites ranking well for different keywords. Basically .ca domain is more successful than .com domain. But I am surprise why Google consider the websites for rank. If you see, both websites are identical, that means both website have same product, same category structure, and the most important all products description are duplicate on each domain. On google webmaster guideline, google mention that if 2 domain have identical content, then Google ignore the duplicate one in ranking. But still both websites ranking for different search term. I compare the SEO metrics of our domain and their .ca domain, there is not big difference. Our websites also have good number of links, good PA/DA, even more good number of social sharing than them. But our rankings are not even comparable with them. They are ranking within 20-30th on Google for different product category keywords, but not our. 2. Hushcanada: This is another website ranking well, but I a surprise how? This website is ranking on very high competitive keyword with very fewer number of backlinks. Their PA/DA, number of backlinks, social sharing all metrics are very few. Their business also established recently that is 2013, which I found through archive.org, whereas our client business has been running since 2003-2004. As a Ecommerce business website their homepage is not showing any product , their catalog can be found under "shop online" page only. There are even some more websites ranking well with very low SEO metrics in this niche. If Google is not looking for these SEO staff, then what other staff Google looks to rank website? Hope I will get some favorable answer of my question.
Social Media | | moonheart0 -
Facebook adds a trailing slash to urls?
Hey Guys, we are facing a problem in our www.batuta.com with Facebook shares. Seems like because we choose to set our preferred canonical version urls to end with a trailing slash ( / ), like this one e.g.: www.batuta.com/الوجهات/إسبانيا/ Facebook adds automatically another ( / ) when trying to read the url on first share before its ever indexed in FB. Which makes Facebook think its a bad request! cause then the URL has two // at the end of it. hope this was clear. anyway, so first question: did anybody face this issue before? any solutions? Second, and might be more important: I might be forced to face the option of changing the canonical tags to be a url without a ( / ) if I will have to do this I will enforce a redirect on every url request with an ending trailing slash ( / ) to be redirected to the new canonical version without. will this be enough? how big am I supposed to suffer here? am I facing a long time with double indexed urls? wonder if anybody faced this problem before! Best Regards
Social Media | | Muhammad_Jabali0 -
Facebook Outreach Tips - what to say
Hi, I've been shown how to do facebook outreach in my home town. I am a weight loss hypnotist. I was shown how to do outreach to possible home town clients using the facebook search feature. I go to the search and type in "Friends who like weight loss" And I get a couple of friends who have liked a major weight loss site After I've done that search, I look to the right in facebook. It has a bunch of dropdowns. I choose the same search parameters except I change it to "Live in Boise" (my town) and "Not my Friend". I get dozens of facebook users who live in Boise and are not my friends and are interested in weight loss. I can message these people (less than 30 a day) Here's the problem: I don't want to spam them. How do I get these people interested in my weight loss hypnosis program (I could really help them) by sparking up a conversation and not spamming. Everything I can think of saying seems manipulative. I don't know how to start a conversation and invite people to come in for a free sample session. My free sample session is 30 minutes and is free just to see if the client and I are a good fit. My website is bobweikel.com if that helps. How do I do this with the utmost integrity? Thank you.
Social Media | | BobGW0 -
Facebook Like Button vs Like Box
We want to add the Facebook Like and Google Plus One functionality to our website but had a question. Is it better for SEO and usability to use a global Facebook Like Button for people to Like the home page of our website or a Facebook Like Box to Like our Facebook page from our website? I know that we can specify the URL in the Like Button but I wanted to get some feedback. Thanks!
Social Media | | Prager0 -
Youtube SEO: Does your channel name / user name matter?
My predecessor left me a gift of what is arguably the worst kind of Youtube channel name: Our company's name condensed to an acronym with some additional gibberish that may or may not have meant something to her. In short: Our channel name will never be searched for, will never provide any ranking boost. Now our Youtube success has been very marginal so far: 31 subscribers, 7,300 video views. Given that situation, should I seriously consider scrapping my channel and starting something new with a keyword targeted channel name? Or does channel name matter so little that I should hold on to my 7300 video views?
Social Media | | AdoptionHelp0