Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Facebook Name Change and Effect on SEO
-
Hey Mozzers!
Trying this one again as my timing was probably pretty bad with Easter.
Working with a company who has about 20K followers on Facebook and about 500 backlinks to their current facebook page. They want to change the name of the page to better reflect the business. I need to advise on this but I'm not sure of and how it will effect them.
Any one had any experience in this area?
-
yep that's right you can get data on links to your facebook page
-
yeah, if you search for a facebook page on majestic, it will return backlinks to that specific page. you're right about that not being the case for OSE.
-
He was talking of links to the Facebook page. Thanks
-
Majestic provides data for FB pages.
To your point, a backlink from a high authority FB page may be weighted more than one from a new/fake one.
-
I am not sure how he is getting backlink data for the facebook page or if it is in some way real what value that has as a social media page. I took two very well known companies and tried to run backlinks for their facebook url and in both open site explorer and ahrefs cannot get that data.
Do you know how to get backlink data for a Facebook page?
I look forward to hearing more.
-
He also mentioned 500 backlinks to the Facebook page, which I will assume aren't crappy. If they are legit, I would try to avoid changing the Facebook URL. Maybe you create a separate FB page and outreach to the webmasters and ask them to update the URL (or better yet, link back to your website instead). Later on, you can merge the two pages.
-
Rafi,
Did you mean 20,000 likes? If so, then I am not sure what the worry is unless there is a ton of engagement on the Facebook page. I am not a social media expert but know a bit. I will tell you that there are thousands of companies that have bought gazillions of likes and they are not an accurate measure of anything IMO for that reason. If you look at things like amplification, conversation, applause, etc. you get a better idea as to the value of your social media campaign.
Before I change the page, I would investigate to see if people are truly engaging with the content on the page or if it is simply a company that heard they should be "doing social media." All too often that is the case and the social media has little real value for them. If they are in that category and a new name makes sense then change it and go for engagement.
Hope that helps,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google SERP shows wrong (and inappropriate) thumbnail for Facebook videos?
Hello I'm running into a strange issue with at least one of my client's video. The video is posted on Facebook. When searching for the video on Google, the SERP shows a completely wrong, and inappropriate, thumbnail image. (And in one case the preview video starts playing within Google SERP.) It also seems that Google is indexing various countries' facebook page for the same video separately (it-it.facebook.com, fr-fr.facebook.com, etc). Note that only the thumbnail and preview video within Google are wrong; if you click on the link, you see the correct video and page. I hesitate to divulge the actual client video, but there are some reports on Google's search community about the same behavior: Here's one that stargs back in March: https://support.google.com/webmasters/thread/33760205?hl=en and a more recent one: https://support.google.com/websearch/thread/71452151?hl=en It looks increasingly like a bug in some google algorithm, but nobody at google seems to acknowledge that. I've unpublished the original video from FB and submitted an 'outdated content' removal to Google, which is pending. In the meantime, my questions for our group of experts here: Has anyone else experienced this and any other suggestionso n how to fix? If we assume that this is not a google bug: how could a malicious actor or black-hat SEO influence Google's algorithms to cause this? Thanks, mickey
Social Media | | infamia0 -
On a website, is the most effective user experience for the social media icons to open new tabs?
There is debate around what is most effective for user experience. When a user clicks on the social media icons on our site, should a new tab be opened for the social media page or should the website redirect to the social media page?
Social Media | | Sable_Group0 -
Facebook Outreach Tips - what to say
Hi, I've been shown how to do facebook outreach in my home town. I am a weight loss hypnotist. I was shown how to do outreach to possible home town clients using the facebook search feature. I go to the search and type in "Friends who like weight loss" And I get a couple of friends who have liked a major weight loss site After I've done that search, I look to the right in facebook. It has a bunch of dropdowns. I choose the same search parameters except I change it to "Live in Boise" (my town) and "Not my Friend". I get dozens of facebook users who live in Boise and are not my friends and are interested in weight loss. I can message these people (less than 30 a day) Here's the problem: I don't want to spam them. How do I get these people interested in my weight loss hypnosis program (I could really help them) by sparking up a conversation and not spamming. Everything I can think of saying seems manipulative. I don't know how to start a conversation and invite people to come in for a free sample session. My free sample session is 30 minutes and is free just to see if the client and I are a good fit. My website is bobweikel.com if that helps. How do I do this with the utmost integrity? Thank you.
Social Media | | BobGW0 -
What do you do when your Facebook page is Unpublished?
The page in question has been there for about 5 years and has about 80 followers. It is for a business that sells steel plate (B2B) and everything is totally compliant with Facebook T&C as far as I can tell. It's been unpublished with the statement "Your Page has been unpublished and it cannot be published again." We did an appeal about 6 weeks ago and heard absolutely nothing.... Generally we got no likes, no comments and reached about 20 people with each post. So I am lost as to why we were banned and lost as to what we do next It's fine if they want to unpublish - it's their site - what's frustrating is the arbitrariness, the lack of information as to why it was banned and lack of communication. It's fine if it's a spam site (except if you are a spammer) but I'm selling boring steel plates..... pwqkaz1xzkx7myx2ncwn
Social Media | | Zippy-Bungle0 -
Tool like Followerwonk for Facebook?
Hi For Twitter using Followerwonk you can gauge the influence on what a person/brand is using a tool like Follwerwonk helping you find the most influential twitter users based on a number of metrics. But is there a similar tool for Facebook which shows which brands/companies Facebook sites have the most influence. Or is the best way to gauge this is just on their number of likes? which is not really accurate
Social Media | | ocelot0 -
How can I track on my facebook page shared links without using short url redirect service?
Hi, I wondering how can I track and analyze on all my shared links in my facebook business page without using short url redirect service like: “Tiny” url or “bitly”? Thanks in advance.
Social Media | | JonsonSwartz0 -
How do I track my Facebook page rank?
Hey guys, Probably a newbie question, but I'm wondering if there's a way to track Facebook (or other offsite profiles that I own) pagerank along with my domain? I'm working on a project right now where I noticed we're not on the front page for our search term, but our Facebook page is. It would just be helpful to have that info for a more complete SEO picture. Thanks!
Social Media | | somacore
Mike0 -
Twitter Username: Keyword or Company Name?
Hello everybody! I'm in doubt with which one is the best: To have a Twitter profile name with: 1)the company's name.
Social Media | | seomasterbrasil
Of course it's good for branding, but it's a B2B, industrial market. 2)a relevant keyword.
Will it bring traffic, considering that is a B2B, that works different. The question is: does Google gives relevance to username with keyword in it? If yes, have it a great value, or should I use the company name? Thanks! =]0