Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where do the Facebook star ratings come from?
-
I have a client whose FB page has a 5 star rating (apparently from 5 reviews) but I have no clue from where they are aggregated? I tried Google-ing for answers with no luck!
Any idea?
This is the page I am referring to...
-
Cool stuff, thanks guys!
-
Hi Ricky-
I don't think it's THAT surprising. The 41 fans are probably real fans so a few of them may have taken a second to hit a button and give them a rating.
I felt the same was as you at first when we had almost 2000 ratings with just under 22,000 fans. Especially since most of my competitors had less reviews and more fans. Other people have suggested to me that the difference is that our fans are "real fans", as in we earned them and that a few of my competitors have "bought fans", which are unlikely to offer any real value and rating.
Good Luck
Ken
-
Hi Ricky,
Facebook at times asks people to review, especially if its just a star rating from a user it just takes 1 click. With this understanding its very likely actually.
-
Hmmm..are we sure they aren't tying in any third party reviews? My client has 5 reviews and only 41 "likes"...seems unlikely, right? (Also none have comments etc. and you can't find them anywhere on the page aside from the star rating)
-
Ken is on the spot, if the reviewers just click the start rating when they are prompted for a review. The start rating will show up with no review displayed, however if a person leaves an actual text review along side the star rating. The reviews will show up in the top right just like Ken attached!
Hope this helps!
-
Hi-
If the reviewer leaves a comment about the review, you can see it in the reviews section of their facebook page. I have attached a sample from our facebook page to give you to see.
Ken
-
For location pages, Facebook users can give the location a star rating on their page (if you visit the page, you should see it on the right hand column). Facebook will also prompt users to rate places they've visited in the right sidebar. I'm not aware of anywhere you can go to view the reviews, it just appears as a star review at the top of the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook won't show up in SERP
Hello! One of my clients' Facebook page isn't showing up on the SERP, even when you search "CLIENT NAME facebook" or an excerpt from a live post. Our social media team looked over all the settings in Meta, and everything looks correct, so we are stumped. Anyone encounter this before?
Social Media | | GoogleAlgoServant0 -
Facebook.com / referral - What is it?
Hi Moz community! Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general. First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance. Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks! referral.PNG
Social Media | | amichaels0 -
Facebook Outreach Tips - what to say
Hi, I've been shown how to do facebook outreach in my home town. I am a weight loss hypnotist. I was shown how to do outreach to possible home town clients using the facebook search feature. I go to the search and type in "Friends who like weight loss" And I get a couple of friends who have liked a major weight loss site After I've done that search, I look to the right in facebook. It has a bunch of dropdowns. I choose the same search parameters except I change it to "Live in Boise" (my town) and "Not my Friend". I get dozens of facebook users who live in Boise and are not my friends and are interested in weight loss. I can message these people (less than 30 a day) Here's the problem: I don't want to spam them. How do I get these people interested in my weight loss hypnosis program (I could really help them) by sparking up a conversation and not spamming. Everything I can think of saying seems manipulative. I don't know how to start a conversation and invite people to come in for a free sample session. My free sample session is 30 minutes and is free just to see if the client and I are a good fit. My website is bobweikel.com if that helps. How do I do this with the utmost integrity? Thank you.
Social Media | | BobGW0 -
Facebook Pages - Best to have one page or multiple pages when a company has multiple locations?
I'm working with a business that has multiple locations (13) in several different states. Is it best practice to have one central FB page for the company and/or separate location pages? It's for a self storage company that does not have one central phone number, so each location would have separate information listed on the page. They do have a central website with different pages for each location. I'd love to hear the communities thoughts on the best way to handle this.
Social Media | | DougHoltOnline0 -
Tool like Followerwonk for Facebook?
Hi For Twitter using Followerwonk you can gauge the influence on what a person/brand is using a tool like Follwerwonk helping you find the most influential twitter users based on a number of metrics. But is there a similar tool for Facebook which shows which brands/companies Facebook sites have the most influence. Or is the best way to gauge this is just on their number of likes? which is not really accurate
Social Media | | ocelot0 -
How can I track on my facebook page shared links without using short url redirect service?
Hi, I wondering how can I track and analyze on all my shared links in my facebook business page without using short url redirect service like: “Tiny” url or “bitly”? Thanks in advance.
Social Media | | JonsonSwartz0 -
Has anyone else noticed a dramatic drop in Facebook post impressions?
One of the clients I manage has over 5,000 Facebook fans. Whenever I'd make a post, it usually would get ~700-1,000 impressions. About two weeks ago I did my first promoted post. Ever since then, all the regular posts I've done have only gotten ~100 impressions . . . out of 5,325! I'm wondering if Facebook, once learning that you are willing to pay for promoted posts, secretly lowers your impression count so that you will pay for promoted posts more often, or if the timing of my promoted post was just a coincidence, and everyone started to see a decrease about two weeks ago. Does anyone know what's going on?
Social Media | | UnderRugSwept0 -
Is there any SEO benefit to hosting your Facebook photos on your own site?
I will often post photos that I have taken to my Facebook page (either personal or my fan page). Sometimes these can get lots of likes. I got thinking that perhaps I host these photos on my site (i.e. www.example.com/images/photo1.jpg) and then share that "page" on Facebook. That way any of the likes would be counted towards my site. What do you guys think?
Social Media | | MarieHaynes0