Why my website disappears for the keywords ranked, then reappears and so on?
-
Hello to everyone.
In the last 2 weeks my website emorroidi.imieirimedinaturali.it has a strange behavior in SERP: it disappears for the keywords ranked and then reappears, and so on.
Here's the chronicle of the last days:
12/6: message in GWT: Improvement of the visibility of the website in search.
12/6 the website disappears for all the keywords ranked
16/6 the website reappears for all the keywords ranked with some keywords higher in ranking
18/6 the website disappears for all the keywords ranked
22/6 the website reappears for all the keywords ranked
24/6 the website disappears for all the keywords ranked...
I can't explain this situation. Could it be a penalty? What Kind?
Thank you.
-
Hi Paul,
This question is marked as "answered," so there aren't many SEOs reading it, unless they have the same problem as you! Please post a new question, so we can get the right people to answer.
Best,
Kristina
-
Yeah Kristina,
the keywords are:
- emorroidi cura
- emorroidi rimedi
- cure emorroidi
- curare le emorroidi
- emorroidi cure
- emorroidi rimedi naturali
- emorroidi esterne
- alimentazione emorroidi
The website actually ranks in Google.it with the homepage for them all, except the last two that rank with the relative page.
Thank you very much,
Emanuele
-
Yeah, I'm not sure. One idea would be an algorithmic penalty that is rechecked every few days (although most articles I've read say that algorithmic penalties are applied and then stay applied long after the problem has been fixed). Another is that someone at Google applied a penalty manually, then someone else removed it, then someone else put it back on again.
But neither of those seem likely.
At this point, all I can think of is looking into the keywords themselves. I haven't done that so far, though, because I don't know Italian. Can you share them anyway, though, so someone else in the community can help?
-
Hi Kristina,
- Yes, during the times where I'm not ranking for most keywords, my homepage ranks for the brand name;
- I haven't got any else message in Google Webmaster Tools;
In your opinion what kind of "poorly applied penalty" could it be? An algorithmic one I suppose...
-
Weird. So, that means that this isn't because of problems with Google's crawler not finding your content, and it's not that you are ranking for keywords that just fluctuate all the time anyway. My next guess would be that this is a poorly applied penalty of some sort. A couple of questions to see if it is:
- During the times where you're not ranking for most keywords, does your homepage rank for your brand name?
- Have you gotten any other messages in Google Webmaster Tools / Search Console since the original "Improved search visibility" that you mentioned in your original question?
Best,
Kristina
-
Hi Kristina,
- I mean that all the pages are indexed;
- I haven't analized very well my competitors in these days, however in the days my website disappears, it seems that the other websites that compete for my keywords don't fluctuate, or not so much: the SERPs remain almost equal.
Thank you,
Emanuele
-
Hi Emanuele,
To clarify:
- When you say you've verified it with a site: search, do you mean that you verified that the pages that were no longer ranking were still indexed? Or, do you mean that you verified that the site itself was still indexed? I'm wondering if you're only losing certain pages.
- I'm not sure what you meant by your response about your competition. Are you saying that the competition doesn't fluctuate for the keywords that your site is fluctuating for?
Thanks,
Kristina
-
Hi Kristina,
thank you for the answer.
About your points:
- On the days where my site stops ranking for keywords it is correctly indexed, I've verified it with site: command;
- when the website disappears, any keyword stays at the same rank, neither the long tail keywords.
- I haven't made any change to on page or off page factors since the website started to disappear and the reappear.
Best,
Emanuele
-
Hi Emanuele,
Wow, that's really weird! A few questions:
- On the days where your site stops ranking for keywords, have you done a site: search on those pages to see if Google has them in its index?
- What is your competition for these keywords? Have they been changing around a lot too, or is everything else staying about the same rank, with your site just jumping in and out of the list?
- Have you been making any changes to the site during this time? Even if you didn't change the specific page in question, it's possible that changing the link structure of the site is drastically changing their ability to rank.
Best,
Kristina
-
Hi Daniel,
thank you for the answer.
In the days the website disappears, there are drops in organic ranking like images attached. All the pages with ranked keywords disappear.
-
Ciao Emanuele!
If you seem to be experiencing ranking issues, the best way you can see if there is something to worry about or not is by seeing if there have been any drops in organic sessions on analytics. Has there been a drop?
If there is a pattern to the types of keywords which you seem to not be rankng for, you should check in analytics to see if the pages on your site which correspond to the keywords are losing organic traffic or not. Example: keyword A will be most relevant to example.com/page-a
Search results are different for different users, based on location, which version of Google you are using, whether you are signed in to Google not etc. so don't be too concerned unless traffic is also affected.
Additionally, the message in GWTs on 12/6 isn't something to worry about. I have also seen this message for many of the sites I manage and it is really just Google giving some tips such as defining a target country, giving access to other users, creating XML sitemaps etc.
Let us know if you are also experiencing drops in traffic!
-
Hi Hector,
thank you for the answer.
Yes, I always use Moz Rank Tracker and also I search logged off and with the same geolocalization...
-
That kind of behaviour is really strange. Are you always searching from the same computer, and always logged off -or at least always in the same Google Account? Seems like you are getting some kind of customized experience based on your geolocalization, browsing history, Google Account or something like that.
For checking your ranks, always use an external tool like MOZ.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I have multiple websites for my different brands or one main website with different tabs/areas?
My client creates apps. As well as the apps they create themselves, they have made some of their own that cover various different topics. Currently they have individual websites for each of these apps, and a website for their app making business. They are asking whether they should just have one website - their app building site, which also includes information about the two apps they've built themselves. My feeling is it's better to keep them separate. The app building site is trying to appeal to a B2B audience and gain business to build new apps. AppA is trying to help carehomes and carers to streamline their business, and AppB is trying to help workplace and employee welfare. Combining them all will mean lots of mixed messaging/keywords even if we have dedicated areas on the site. I also think it will limit how much content we can create on each without being completely overwhelming for the user. If we keep them all separate then we can have a very clear user journey. I would of course recommend having blog posts or some sort of landing page to link to AppA and AppB's websites. Thoughts? Thank you!
Intermediate & Advanced SEO | | WhitewallGlasgow0 -
Site Not Ranking- No Reason Why
I have a client with a HUGE website who should be ranking for it's competitive keywords. No penalties, or bad links. Old domain. Not ranking for anything. Client has a huge AdWords spend and my theory is that it's not ranking organically because of the AdWords spend. I can't think of anything other reason. Anyone? Thanks. The keywords I'm trying to rank this client for aren't even competitive.
Intermediate & Advanced SEO | | 01023450 -
Homepage not ranking in Google AU, but ranking in Google UK?
Hey everyone, My homepage has not been ranking for it's primary keyword in Google Australia for many months now. Yesterday when I was using a UK Proxy and searching via Google UK I found my homepage/primary keyword ranked on page 8 in the UK. Now in Australia my website ranks on page 6 but it's for other pages on my website (and it always changes from different page to page). Previously my page was popping up at the bottom of page 1 and page 2. I've been trying many things and waiting weeks to see if it had any impact for over 4 months but I'm pretty lost for ideas now. Especially after what I saw yesterday in Google UK. I'd be very grateful if someone has had the same experience of suggestions and what I should try doing. I did a small audit on my page and because the site is focused on one product and features the primary keyword I took steps to try and fix the issue. I did the following: I noticed the developer had added H1 tags to many places on the homepage so I removed them all to make sure I wasn't getting an over optimization penalty. Cleaned up some of my links because I was not sure if this was the issue (I've never had a warning within Google webmaster tools) Changed the title tags/h tags on secondary pages not to feature the primary keyword as much Made some pages 'noindex' to try and see if this would take away the emphases on the secondary pages Resubmitted by XML sitemaps to Google Just recently claimed a local listings place in Google (still need to verify) and fixed up citations of my address/phone numbers etc (However it's not a local business - sells Australia wide) Added some new backlinks from AU sites (only a handful though) The only other option I can think of is to replace the name of the product on secondary pages to a different appreciation to make sure that the keyword isn't featured there. Some other notes on the site: When site do a 'site:url' search my homepage comes up at the top The site sometimes ranked for a secondary keyword on the front page in specific locations in Australia (but goes to a localised City page). I've noindexed these as a test to see if something with localisation is messing it around. I do have links from AU but I do have links from .com and wherever else. Any tips, advice, would be fantastic. Thanks
Intermediate & Advanced SEO | | AdaptDigital0 -
How to increase the traffic and keywords ranking
Am working on a website http://www.greavescotton.com. A month ago most of the keywords were in first page. This month I have noticed the fall of keyword rankings. I have checked the webmaster tools for any mails and messages but I did not find any. So can anyone please visit the site and check it and please give me the suggestions accordingly to increase the traffic and keywords. Also I would like to know the advantages of commenting in Youtube.com.
Intermediate & Advanced SEO | | PrasanthMohanachandran0 -
Stopped ranking. Suspect links with keyword in blog posts and blog username. What to do? Disvow?
One of our staff thought it was a good idea to comment in 30 blogs in our niche using "keyword" as username in blog post linked to our website and additionally adding links to our website in the posts. We now got caught by panda or penguin (google confirmed no manual penalty was taken) and not ranking anymore for this keyword. No notification in webmaster tools neither. We have links from around 90 root domains of which 30 are from these blog posts. What would you suggest to do? Just building more legitimate links so that share of bad links goes down?
Intermediate & Advanced SEO | | lcourse
Using google disvow tool? We would then loose potential to get later legitimate links from these sites? Any ideas/suggestions?0 -
Bing and Yahoo Ranks work, google ranks not happening
Bing and Yahoo Ranks work, google ranks not happening please help
Intermediate & Advanced SEO | | Djdealeyo0 -
Create different pages with keyword variations VS. Add keyword variations in 1 page
For searches involving keywords like "lessons", "courses", "classes" I see frequently pages in the top rankings which do not contain the search term in the title tag, despite these terms being quite competitive. It seems that when searching for "classes", google detects that pages about "courses" may be just as relevant. What do you recommend? option 1: creating 10 pages optimized on 10 different keyword variations, each with a significant part of unique content or option 2: one page and dropping throughout the page 10 keyword variations in body and headlines Given that keywords are all synonyms and website has already high domain authority in the niche. thanks
Intermediate & Advanced SEO | | lcourse0 -
Duplicate Content http://www.website.com and http://website.com
I'm getting duplicate content warnings for my site because the same pages are getting crawled twice? Once with http://www.website.com and once with http://website.com. I'm assuming this is a .htaccess problem so I'll post what mine looks like. I think installing WordPress in the root domain changed some of the settings I had before. My main site is primarily in HTML with a blog at http://www.website.com/blog/post-name BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
Intermediate & Advanced SEO | | thirdseo
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress0