Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why my website disappears for the keywords ranked, then reappears and so on?
-
Hello to everyone.
In the last 2 weeks my website emorroidi.imieirimedinaturali.it has a strange behavior in SERP: it disappears for the keywords ranked and then reappears, and so on.
Here's the chronicle of the last days:
12/6: message in GWT: Improvement of the visibility of the website in search.
12/6 the website disappears for all the keywords ranked
16/6 the website reappears for all the keywords ranked with some keywords higher in ranking
18/6 the website disappears for all the keywords ranked
22/6 the website reappears for all the keywords ranked
24/6 the website disappears for all the keywords ranked...
I can't explain this situation. Could it be a penalty? What Kind?
Thank you.
-
Hi Paul,
This question is marked as "answered," so there aren't many SEOs reading it, unless they have the same problem as you! Please post a new question, so we can get the right people to answer.
Best,
Kristina
-
Yeah Kristina,
the keywords are:
- emorroidi cura
- emorroidi rimedi
- cure emorroidi
- curare le emorroidi
- emorroidi cure
- emorroidi rimedi naturali
- emorroidi esterne
- alimentazione emorroidi
The website actually ranks in Google.it with the homepage for them all, except the last two that rank with the relative page.
Thank you very much,
Emanuele
-
Yeah, I'm not sure. One idea would be an algorithmic penalty that is rechecked every few days (although most articles I've read say that algorithmic penalties are applied and then stay applied long after the problem has been fixed). Another is that someone at Google applied a penalty manually, then someone else removed it, then someone else put it back on again.
But neither of those seem likely.
At this point, all I can think of is looking into the keywords themselves. I haven't done that so far, though, because I don't know Italian. Can you share them anyway, though, so someone else in the community can help?
-
Hi Kristina,
- Yes, during the times where I'm not ranking for most keywords, my homepage ranks for the brand name;
- I haven't got any else message in Google Webmaster Tools;
In your opinion what kind of "poorly applied penalty" could it be? An algorithmic one I suppose...
-
Weird. So, that means that this isn't because of problems with Google's crawler not finding your content, and it's not that you are ranking for keywords that just fluctuate all the time anyway. My next guess would be that this is a poorly applied penalty of some sort. A couple of questions to see if it is:
- During the times where you're not ranking for most keywords, does your homepage rank for your brand name?
- Have you gotten any other messages in Google Webmaster Tools / Search Console since the original "Improved search visibility" that you mentioned in your original question?
Best,
Kristina
-
Hi Kristina,
- I mean that all the pages are indexed;
- I haven't analized very well my competitors in these days, however in the days my website disappears, it seems that the other websites that compete for my keywords don't fluctuate, or not so much: the SERPs remain almost equal.
Thank you,
Emanuele
-
Hi Emanuele,
To clarify:
- When you say you've verified it with a site: search, do you mean that you verified that the pages that were no longer ranking were still indexed? Or, do you mean that you verified that the site itself was still indexed? I'm wondering if you're only losing certain pages.
- I'm not sure what you meant by your response about your competition. Are you saying that the competition doesn't fluctuate for the keywords that your site is fluctuating for?
Thanks,
Kristina
-
Hi Kristina,
thank you for the answer.
About your points:
- On the days where my site stops ranking for keywords it is correctly indexed, I've verified it with site: command;
- when the website disappears, any keyword stays at the same rank, neither the long tail keywords.
- I haven't made any change to on page or off page factors since the website started to disappear and the reappear.
Best,
Emanuele
-
Hi Emanuele,
Wow, that's really weird! A few questions:
- On the days where your site stops ranking for keywords, have you done a site: search on those pages to see if Google has them in its index?
- What is your competition for these keywords? Have they been changing around a lot too, or is everything else staying about the same rank, with your site just jumping in and out of the list?
- Have you been making any changes to the site during this time? Even if you didn't change the specific page in question, it's possible that changing the link structure of the site is drastically changing their ability to rank.
Best,
Kristina
-
Hi Daniel,
thank you for the answer.
In the days the website disappears, there are drops in organic ranking like images attached. All the pages with ranked keywords disappear.
-
Ciao Emanuele!
If you seem to be experiencing ranking issues, the best way you can see if there is something to worry about or not is by seeing if there have been any drops in organic sessions on analytics. Has there been a drop?
If there is a pattern to the types of keywords which you seem to not be rankng for, you should check in analytics to see if the pages on your site which correspond to the keywords are losing organic traffic or not. Example: keyword A will be most relevant to example.com/page-a
Search results are different for different users, based on location, which version of Google you are using, whether you are signed in to Google not etc. so don't be too concerned unless traffic is also affected.
Additionally, the message in GWTs on 12/6 isn't something to worry about. I have also seen this message for many of the sites I manage and it is really just Google giving some tips such as defining a target country, giving access to other users, creating XML sitemaps etc.
Let us know if you are also experiencing drops in traffic!
-
Hi Hector,
thank you for the answer.
Yes, I always use Moz Rank Tracker and also I search logged off and with the same geolocalization...
-
That kind of behaviour is really strange. Are you always searching from the same computer, and always logged off -or at least always in the same Google Account? Seems like you are getting some kind of customized experience based on your geolocalization, browsing history, Google Account or something like that.
For checking your ranks, always use an external tool like MOZ.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Suddenly keywords Disappeared from Google Search Results
Hello Guys Please help me, suddenly all of my site's keywords are disappeared from google search result, most of keywords are no.1 on google but today after 6pm i see the traffic decreasing and when i search my keywords there is no any keywords in search result. Only homepage keyword is showing. Please Help what is Happening with me.
Intermediate & Advanced SEO | | mianazeem4180 -
Website ranking stuck on 2nd page of google. How to bring it in top 10 position??
Hi I am working on a site indianhomeappliances.in that for search terms such as 'best washing machine in india' appears near the top of the 2nd page of Googl for url https://indianhomeappliances.in/best-washing-machine-in-india/ When looking at what is listed on the 1st page for 'best washing machine in india' I would appreciate any advice/guidance on what else could be done to give the site a final push to get on the 1st page of search results. I have made more than 60 backlinks along with sites from competitor analysis via moz for this page Looking at the sites that are on the 1st page I cant understand why many of them are ranking higher than me? Any insight and plan of attack would be most appreciated from any search experts on the forum. My website is 2.5 months old. Many Thanks
Intermediate & Advanced SEO | | Pank00770 -
Someone redirected his website to ours
Hi all, I have strange issue as someone redirected website http://bukmachers.pl to ours https://legalnibukmacherzy.pl We don't know exactly what to do with it. I checked backlinks and the website had some links which now redirect to us. I also checked this website on wayback machine and back in 2017 this website had some low quality content but in 2018 they made similar redirection to current one but to different website (our competitor). Can such redirection be harmful for us? Should we do something with this or leave it, as google stop encouraging to disavow low quality links.
Intermediate & Advanced SEO | | Kahuna_Charles1 -
How ot optimise a website for competitive keywords?
Hi guys, I hope to find some good answers to my questions, because here are some of the best SEO's in the world. I'm doing SEO as a hobby for a few years and had some very good results before the latest Google updates. Now I'm not able to rank any website for competitive keywords. The last project I started is this website (man and van hire company targeting London market).
Intermediate & Advanced SEO | | nasi_bg
The problem is that I can't rank even in Top 100 in Google UK for the main keywords like: "man and van london" , "man and van service london" ,"london man & van"...
The site has over 1k good backlinks (according to Ahrefs), unique content, titles and descriptions but still can't rank well. Am i missing something? Few years back that was more than enough to rank well in Google.
I will be very grateful to hear your suggestions and opinions.0 -
Why is Google ranking irrelevant / not preferred pages for keywords?
Over the past few months we have been chipping away at duplicate content issues. We know this is our biggest issue and is working against us. However, it is due to this client also owning the competitor site. Therefore, product merchandise and top level categories are highly similar, including a shared server. Our rank is suffering major for this, which we understand. However, as we make changes, and I track and perform test searches, the pages that Google ranks for keywords never seems to match or make sense, at all. For example, I search for "solid scrub tops" and it ranks the "print scrub tops" category. Or the "Men Clearance" page is ranking for keyword "Women Scrub Pants". Or, I will search for a specific brand, and it ranks a completely different brand. Has anyone else seen this behavior with duplicate content issues? Or is it an issue with some other penalty? At this point, our only option is to test something and see what impact it has, but it is difficult to do when keywords do not align with content.
Intermediate & Advanced SEO | | lunavista-comm0 -
How to measure traffic for a keyword
Sitting in Country A I want to see how much traffic a particular keyword receives in Country B. Whats the best way to do it? Also, will the search results differ if I am analyzing the above sitting in Country A viz-a-viz Country B. In other words, will the IP of the country I am making the search from play a role in the results?
Intermediate & Advanced SEO | | KS__0 -
Help! The website ranks fine but one of my web pages simply won't rank on Google!!!
One of our web pages will not rank on Google. The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem. There are no spurious redirects in place. The content is fine. There is no duplicate page content issue. The page has a dozen product images (photos) but the load time of the page is absolutely fine. We have the submitted the page via webmaster and its fine. It gets listed but then a few hours later disappears!!! The site has not been penalised as we get good rankings with other pages. Can anyone help? Know about this problem?
Intermediate & Advanced SEO | | CayenneRed890 -
How to Target Keyword Variations?
I have a list of keywords I'm trying to target and they are essentially different variations of each other: Example: blue yankees baseball hat yankees blue baseball hat yankees baseball hat in blue Should I be targeting all these on the same page, or should I be making a new page for each one? Thanks Mozzers!
Intermediate & Advanced SEO | | ATMOSMarketing560