Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sitemaps during a migration - which is the best way of dealing with them?
-
Many SEOs I know simply upload the new sitemap once the new site is launched - some keep the old site's URLs on the new sitemap (for a while) to facilitate the migration - others upload both the old and the new website together, to support the migration. Which is the best way to proceed? Thanks, Luke
-
Very much appreciated CleverPhD!
-
Found this while looking for a answer for another question could not find this the other day- right from the mouth of Google to not include pages that do not exist in XML sitemaps.
http://googlewebmastercentral.blogspot.com/2014/10/best-practices-for-xml-sitemaps-rssatom.html
URLs
URLs in XML sitemaps and RSS/Atom feeds should adhere to the following guidelines:
- Only include URLs that can be fetched by Googlebot. A common mistake is including URLs disallowed by robots.txt — which cannot be fetched by Googlebot, or including URLs of pages that don't exist.
-
Mate nailed it completely!
-
I would say make sure that your new sitemap has all the latest URLs. The reason people say that you should have old URLs in the sitemap is so that Google can quickly crawl the old URLs to find the 301s to the new URLs.
I am not convinced that this helps. Why?
Google already has all your old URLs in its systems. You would be shocked how far back Google has data on your site with old URLs. I have a site that is over 10 years old and I still see URL structures referenced in Google from 7 years ago that have a 301 in place. Why is this?
Google will assume that, "Well, I know that this URL is a 301 or 404, but I am going to crawl it every once in a while just to make sure the webmaster did not do this by mistake." You can notice this in Search Console error or link reports when you setup 301s or 404s, they may stay in there for months and even come back once they fall out of the error list. I had an occurrence where I had some old URLs showing up in the SERPs and various Search Console reports for a site for 2 years following proper 301 setups. Why was this happening?
This is a large site and we still had some old content still linking to the old URLs. The solution was to delete the links in that old content and setup a canonical to self on all the pages to help give a definitive directive to Google. Google then finally replaced the old URLs with the new URLs in the SERPs and in the Search Console reports. The point here being that previously our site was giving signals (links) that told Google that some of the old URLs were still valid and Google was giving us the benefit of the doubt.
If you want to have the new URLs seen by Google, show them in your sitemap. Google already has all the old URLs and will check them and find the 301s and fix everything. I would also recommend the canonical to self on the new pages. Don't give any signals to Google that your old URLs are still valid by linking to them in any way, especially your sitemap. I would even go so far as to reach out to any important sites that link to old URLs to ask for an updated link to your site.
As I mentioned above, I do not think there is an "advantage" of getting the new URLs indexed quicker by putting old URLs in the sitemap that 301 to the new URLs. Just watch your Google Search Console crawl stats. Once you do a major overhaul, you will see Google really crawl your site like crazy and they will update things pretty quick. Putting the old URLs in the sitemap is a conflicting signal in that process and has the potential to slow Google down IMHO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Subdomain & Best Way To Index
We have an ecommerce site, we'll say at https://example.com. We have created a series of brand new landing pages, mainly for PPC and Social at https://sub.example.com, but would also like for these to get indexed. These are built on Unbounce so there is an easy option to simply uncheck the box that says "block page from search engines", however I am trying to speed up this process but also do this the best/correct way. I've read a lot about how we should build landing pages as a sub-directory, but one of the main issues we are dealing with is long page load time on https://example.com, so I wanted a kind of fresh start. I was thinking a potential solution to index these quickly/correctly was to make a redirect such as https://example.com/forward-1 -> https:sub.example.com/forward-1 then submit https://example.com/forward-1 to Search Console but I am not sure if that will even work. Another possible solution was to put some of the subdomain links accessed on the root domain say right on the pages or in the navigation. Also, will I definitely be hurt by 'starting over' with a new website? Even though my MozBar on my subdomain https://sub.example.com has the same domain authority (DA) as the root domain https://example.com? Recommendations and steps to be taken are welcome!
Intermediate & Advanced SEO | | Markbwc0 -
How long after https migration that google shows in search console new sitemap being indexed?
We migrated 4 days ago to https and followed best practices..
Intermediate & Advanced SEO | | lcourse
In search console now still 80% of our sitemaps appear as "pending" and among those sitemaps that were processed only less than 1% of submitted pages appear as indexed? Is this normal ?
How long does it take for google to index pages from sitemap?
Before https migration nearly all our pages were indexed and I see in the crawler stats that google has crawled a number of pages each day after migration that corresponds to number of submitted pages in sitemap. Sitemap and crawler stats show no errors.0 -
Dealing with 404s during site migration
Hi everyone - What is the best way to deal with 404s on an old site when you're migrating to a new website? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Is it worth creating an Image Sitemap?
We've just installed the server side script 'XML Sitemaps' on our eCommerce site. The script gives us the option of (easily) creating an image sitemap but I'm debating whether there is any reason for us to do so. We sell printer cartridges and so all the images will be pretty dry (brand name printer cartridge in front of a box being a favourite). I can't see any potential customers to search for an image as a route in to the site and Google appears to be picking up our images on it's own accord so wonder if we'll just be crawling the site and submitting this information for no real reason. From a quality perspective would Google give us any kind of kudos for providing an Image Sitemap? Would it potentially increase their crawl frequency or, indeed, reduce the load on our servers as they wouldn't have to crawl for all the images themselves?
Intermediate & Advanced SEO | | ChrisHolgate
I can't stress how little of a hardship it will be to create one of these automatically daily but am wondering if, like Meta Keywords, there is any benefit to doing so?1 -
Best way to remove full demo (staging server) website from Google index
I've recently taken over an in-house role at a property auction company, they have a main site on the top-level domain (TLD) and 400+ agency sub domains! company.com agency1.company.com agency2.company.com... I recently found that the web development team have a demo domain per site, which is found on a subdomain of the original domain - mirroring the site. The problem is that they have all been found and indexed by Google: demo.company.com demo.agency1.company.com demo.agency2.company.com... Obviously this is a problem as it is duplicate content and so on, so my question is... what is the best way to remove the demo domain / sub domains from Google's index? We are taking action to add a noindex tag into the header (of all pages) on the individual domains but this isn't going to get it removed any time soon! Or is it? I was also going to add a robots.txt file into the root of each domain, just as a precaution! Within this file I had intended to disallow all. The final course of action (which I'm holding off in the hope someone comes up with a better solution) is to add each demo domain / sub domain into Google Webmaster and remove the URLs individually. Or would it be better to go down the canonical route?
Intermediate & Advanced SEO | | iam-sold0 -
Where is the best place to put a sitemap for a site with local content?
I have a simple site that has cities as subdirectories (so URL is root/cityname). All of my content is localized for the city. My "root" page simply links to other cities. I very specifically want to rank for "topic" pages for each city and I'm trying to figure out where to put the sitemap so Google crawls everything most efficiently. I'm debating the following options, which one is better? Put the sitemap on the footer of "root" and link to all popular pages across cities. The advantage here is obviously that the links are one less click away from root. Put the sitemap on the footer of "city root" (e.g. root/cityname) and include all topics for that city. This is how Yelp does it. The advantage here is that the content is "localized" but the disadvantage is it's further away from the root. Put the sitemap on the footer of "city root" and include all topics across all cities. That way wherever Google comes into the site they'll be close to all topics I want to rank for. Thoughts? Thanks!
Intermediate & Advanced SEO | | jcgoodrich0 -
What is the best way to handle special characters in URLs
What is the best way to handle special characters? We have some URL's that use special characters and when a sitemap is generate using Xenu it changes the characters to something different. Do we need to have physically change the URL back to display the correct character? Example: URL: http://petstreetmall.com/Feeding-&-Watering/361.html Sitmap Link: http://www.petstreetmall.com/Feeding-%26-Watering/361.html
Intermediate & Advanced SEO | | WebRiverGroup0 -
One Way Links vs Two Way Links
Hi, Was speaking to a client today and got asked how damaging two way links are. i.e. domaina.com links to domainb.com and domainb.com links back to domaina.com. I need a nice simple layman's explanation of if/how damaging they are compared to one way links. And please don't answer with you lose link juice as I have a job explaining link juice.... I am explaining things to a non techie! Thank you!!
Intermediate & Advanced SEO | | JohnW-UK0