Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Page Title shown in SERPS not the same as
-
Hi all,
I'm trying to get a homepage to rank for a certain term, but the page keeps showing up in the SERPS with the "Brand Name: Keyword" when I have written it as "Keyword - Brand Name" in the <title>tag. I can't even see "Brand Name" Keyword" in the code of the page so I don't know where Google is pulling this from? </p> <p>I have <meta name="robots" content="noodp,noydir"/> on the page.</p> <p>I'm running Yoast and have removed the Brand from the Site Name and the Page Title for the homepage is "Keyword - Brand Name" in WordPress. I've changed the meta description so I can see the page has been crawled and re-indexed as the new meta description is showing in the SERPs</p> <p>Any idea, where Google is pulling this Page Title from and how I can get it changed to read the actual <title> tag? Or is there something I need to change in WordPress?</p> <p>Thank you!</p></title>
-
Google will do this as they see fit in an effort to connect users with the content they are looking for. They will even serve multiple page titles for the same page based on the user search. The factors that determine that are anchor text to the URL and click through rates for specific kws. Essentially Google will treat your SERPs like their own personal Adwords ad, where they will tinker with the ad copy to achieve their desired result.
-
I would suggest doing a 'fetch as Google' of the current page and then submit to index...
-
Hello,
I had the same issue with a site I manage also in Wordpress with Yoast. I found that in Settings> Page Title and Subtitle overruled my Yoast Page Title and Description. Once I changed it there it was fixed. You may have the same problem. Hope this helps!
-
The most common cause of the issue is if the Title is in excess of 512 pixels. Have you checked the length of the Title on a snippet tool https://moz.com/learn/seo/title-tag or http://tinyurl.com/nyt6vvt
In the event the Title is in excess of 512 pixels google often places the brand name first and then the balance of the Title or pulls something all together. Which is what you are describing.
The issue is usually solvable, it may take a bit of tweaking. On your brand name google pulls it from my experience from the url.
Let me know about Title length first.
Hope that assists.
-
Has the page already been indexed/cached again since you've made changes on the page? Also could it be that Google is rewriting titles for other search terms as well on these kind of pages?
-
I read an article about this a while back.
I think the conclusion was that it depends on what you are searching for as Google may change the title to fit the users search term better.
If you do a site:yoursite.co.uk search on Google it will bring up the indexed pages and should show the correct title.
Are you having the same issue in other search engines? Or just Google?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL structure - Page Path vs No Page Path
We are currently re building our URL structure for eccomerce websites. We have seen a lot of site removing the page path on product pages e.g. https://www.theiconic.co.nz/liberty-beach-blossom-shirt-680193.html versus what would normally be https://www.theiconic.co.nz/womens-clothing-tops/liberty-beach-blossom-shirt-680193.html Should we be removing the site page path for a product page to keep the url shorter or should we keep it? I can see that we would loose the hierarchy juice to a product page but not sure what is the right thing to do.
Intermediate & Advanced SEO | | Ashcastle0 -
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
Fresh page versus old page climbing up the rankings.
Hello, I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings. However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings Has someone noticed that too ? and why is that ?
Intermediate & Advanced SEO | | seoanalytics0 -
PDF or HTML Page?
One of our sales team members has created a 25 page word document as a topical page. The plan was to make this into an html page with a table of contents. My thoughts were why not make it a pdf? Is there any con to using a PDF vs an html page? If the PDF was properly optimized would it perform just as well? The goal is to have folks click back to our products and hopefully by after reading about how they work.
Intermediate & Advanced SEO | | Sika220 -
Is a different location in page title, h1 title, and meta description enough to avoid Duplicate Content concern?
I have a dynamic website which will have location-based internal pages that will have a <title>and <h1> title, and meta description tag that will include the subregion of a city. Each page also will have an 'info' section describing the generic product/service offered which will also include the name of the subregion. The 'specific product/service content will be dynamic but in some cases will be almost identical--ie subregion A may sometimes have the same specific content result as subregion B. Will the difference of just the location put in each of the above tags be enough for me to avoid a Duplicate Content concern?</p></title>
Intermediate & Advanced SEO | | couponguy0 -
Blog posts not showing in serps for exact match title search
hi- my first client ranks #1 for the exact phrase of each blog post title the 2nd client doesnt rank anywhere when i search for the exact post title 2nd client has robots.txt User-agent: *
Intermediate & Advanced SEO | | Ezpro9
Disallow: /wp-admin/
Disallow: /wp-includes/ so that shouldnt noindex any posts right? his site ranks for many kw's - but oddly none of his blog posts are anywhere to be found - i dont mean for a kw search - i mean for searching for the entire title he doesnt rank anywhere in first 5 pages for any of 6-7 posts i checked any idea what could cause this? thanks0 -
How long does google take to show the results in SERP once the pages are indexed ?
Hi...I am a newbie & trying to optimize the website www.peprismine.com. I have 3 questions - A little background about this : Initially, close to 150 pages were indexed by google. However, we decided to remove close to 100 URLs (as they were quite similar). After the changes, we submitted the NEW sitemap (with close to 50 pages) & google has indexed those URLs in sitemap. 1. My pages were indexed by google few days back. How long does google take to display the URL in SERP once the pages get indexed ? 2. Does google give more preference to websites with more number of pages than those with lesser number of pages to display results in SERP (I have just 50 pages). Does the NUMBER of pages really matter ? 3. Does removal / change of URLs have any negative effect on ranking ? (Many of these URLs were not shown on the 1st page) An answer from SEO experts will be highly appreciated. Thnx !
Intermediate & Advanced SEO | | PepMozBot0 -
How to clean up a SERP?
I have a new customer and he wants me to clear up the SERP for his branded keyword, the SERP currently has his site and two other sites related to him under his result... Under that is bad reviews and old reports. My client does own the top spot (#1) for his branded name. My client has a: linkedin facebook twitter myspace I was thinking to push all these to the first page, this will clear up some of those bad reviews. What are your thoughts? Have any of you ever had this type of case? I need to get 6 different sites to all rank for the same exact key term, however I have the top spot to link from...
Intermediate & Advanced SEO | | SEODinosaur0