Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using same business number on different websites
-
Hello,
I have number of websites in different locations with different business name and address with verified listings. However, I am thinking to use the same phone number on all the websites as it is difficult for me to keep track of all the numbers.
So, is it okay to use the same phone number on different websites with different business name and address?
Waiting for your thoughts.
Brian
-
If the call is ringing 10-12 times before the call forwarding provider connects with your phone, I would drop that provider. A good company will have a seamless transition so no one would ever know the difference when they call you. Who are you currently running tracking numbers through? Sounds like either you've set up too many redirects in the call system or the provider has some serious support issues.
-
Hi Brian,
As others in the community have rightly indicated, sharing a phone number across multiple websites is definitely a no-no. It may help to think of it this way. You have a Google My Business listing for your company, HappyTrees.com, and it points to your website. Google's bots travel from your GMB data to your website to cross-check for accuracy. They find your name, address and phone number on the website page your GMB listing points to and say, "A-okay, this checks out."
Then they crawl further and they begin to encounter the phone number you've got on your GMB listing and HappyTrees.com on BigTrees.com, TallTrees.com and GreenTrees.com. The bot stops and says, "Wait a minute, I thought this phone number belonged to Happy Trees. What's up with this? Hmm ... my data isn't trustworthy about this business. Likely, this shouldn't be ranking as well as this competitor here who clearly has this very consistent NAP."
Maybe a somewhat cartoon-ish explanation, but I find it can be helpful to visualize how Google may react to decisions you are making in your online marketing. One of your best bets for achieving high rankings is to have utterly consistent NAP across the ecosystem, and so, the following things can dilute this:
-
Any mismatches in name, address, phone, website anywhere on the web
-
Taking a multi-site approach instead of a single site approach
-
Duplicating your content across multi sites
-
Sharing details or interlinking between multi sites
-
The use of call tracking numbers in any local search campaign except in a very few instances which are described very well in these 2 posts:
http://blumenthals.com/blog/2014/11/25/guide-to-using-call-tracking-for-local-search/
http://localu.org/blog/truth-about-seo-call-tracking/
Any mistakes in these areas have been described as severely damaging to a business' ability to rank well for its desired terms, so a thorough study of the history of each of these types of issues would be your best bet for protecting your company against unwanted outcomes.
Hope this helps, and glad you've asked!
-
-
Hello All,
Thanks for replying.
I am already using a tracking number but the problem is if you call the business on our tracking number, it rings over 10-12 times before it’s picked up. This results in a large number of callers not leaving a message or just hanging up.
About how to answer, the nature of business is independent of where the call came from. The only thing matters is the call but as I said I am using tracking number and I cannot replace that service provider.
Further, as per the responses, I think it would be bad to put the same number. Is there any other solution?
Thanks in advance!
-
Under no circumstances if you want to rank for local results should you use the same telephone number for multiple locations or different companies that will destroy your ranking as you will compete against yourself and confuse Google. There are many excellent methods of getting additional phone numbers that are legitimate
do not mess with your NAP
Name
Address
Phone number
Level 3, jive communications, grasshopper, trilo, 8x8, Vonage, & Ringcentral are just a few that come to mind.
I believe you can save money on grasshopper in Moz.com/perks I can personally vouch for jive, grasshopper, trilo & 8x8 for inexpensive phone numbers trilo is tough to beat but may not be the exactly what you're looking for. I encourage you to look at all the phone systems I can tell you I think
http://grasshopper.com/blog/should-you-have-a-local-number-for-business/
http://grasshopper.com/blog/local-numbers-have-benefits-too-ya-know/
-
I assume that doesn't matter, otherwise the question asked wouldn't make sense.
But good point! I'd like to know the answer as well
-
SEO aside ... how would you know how to answer the phone?
-
Hi there.
It surely would look strange and maybe even suspicious in eyes of google. What about simple call forwarding? Just forward all calls from all of those numbers to your main one. Win-win situation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do I need to do for SEO when moving a business out of state?
Hello! So I have a business that I run out of a single location for the last 3 years. I am unfortunately having to move here in the next few weeks My question is what do I need to do in order to have the best chance at SEO for the new location? When should I make the changes? Does it take a long time for me to stop showing up in the previous location? and is there something I need to do to remove those? Also, is there an app or a website where I can find and update all listings at once or at least a bulk of them? I know that there are some weird sites that have my business info in them that I did not put there. Obviously these would have the wrong address. Some do not have a contact info or a way for me to log into them. What would I do with these sites? Thank you!
Local Listings | | Rmarkjr810 -
Trading As Business Name
Some businesses are set us with a company name but trade under another name (or numerous other names). What's the best way to handle this when it comes to Knowledge Graph & Schema.org and what about NAP consistency? Am assuming the only way to handle this is to do something like this: Blue Widgets Ltd trading as Cars UK Or is there a better way?
Local Listings | | GrouchyKids0 -
Google My Business -Choosing Multiple Categories
Hi friends, I'm trying to work out what would the practice be for a business who is operating in different categories in terms of displaying those categories in Google My Business account. We have a client who is supplying both catering and cleaning products (both categories are core). In this case, listing those two categories in GMB would be alright or should I expect a negative impact on results related to both categories as we have chosen multiple categories? Any advice would be appreciated greatly!
Local Listings | | bbop331 -
Can having a google business listing harm a company selling services globally?
Hi, We are a SAAS platform offering cloud based solution for educators. We had a google business listing in India and recently added one for US as well. Our keywords rank significantly better in India than in US. Is it a good idea to remove these business listing? Also, what could be other factors that impact GEO SEO rankings for a online company like ours?
Local Listings | | WizIQMarketing0 -
Local Search - can I use a shortened company name
Can I use a shortened version of our company name for local search or does it need to match the name registered at companies house exactly?
Local Listings | | paulfoz16090 -
What is the ideal length of a business description for citations?
I am trying to write a business description for building citations. What is the ideal length or word count for this? I am using Yext to help get them listed, did a lot of searching for an answer and was unable to come up with a definite answer. Any help would be great! The business I am working on for this is James River Church, they have 2 locations. So I am trying to write a unique description for both locations.
Local Listings | | chris.oursbourn0 -
Google is associating the wrong address with my website in SERPs
I've dealt with submitting address change information to Google (and Yelp, YP, etc.) when they have somehow scraped the wrong address or phone number. This is a little different. I work for the parent company with multiple companies of similar names making up the family of companies. What's happening is that people are searching for one of our companies (Lynden Transport) and getting the correct website results to pop up, but the address/phone # shown below the URL and in the local results screen is for one of our other companies (LTI, Inc.). Customers should be seeing a Fife, WA address but instead are seeing one for Lynden, WA. I've attached a marked up screenshot to better those what is happening. At least customers are generally finding their way to our company but it's causing quite a headache for our customer service reps and customers as they get transferred back and forth on the phone, and confusion for customers unfamiliar with our office locations. I've clicked on the "Send Feedback" link at the bottom of Google and explained what was happening, but beyond that I'm not sure what to do. The information presented isn't wrong, it's just being associated with the wrong company. It seems like a Google logic error and not something I can control or edit. Any ideas? moz-ltia.jpg
Local Listings | | RyanD.0 -
2 phone numbers in our SERP snippet are incorrect. How do I fix it?
At the special rich snippet at the top of the SERP, we have 5 phone numbers, but 2 of them are for something specific and need to be removed. Do you know how to do this? I've looked up the 2 phone numbers and they appear to only be on PDF documents. Any ideas?
Local Listings | | FOTF_DigitalMarketing0