Domain Audit
-
Hi
What is the best tool out there to doing a full brand audit for company. They've created at least 15 websites and have possibly many domain names which have been ordered by different people over many years.
I need to find the quickest and best tool to do this with. Any suggestions would be great.
-
Used to dealing with millions of lines of data and analysing so no problem doing it manual, however if there was a tool capable of doing it then why not use the tool if it saves time.............
-
For best results DIM (Do It Manually!)
Joking apart I would stay away from automatic audits, they are often incorrect and can give you a pack of trouble.
I really like seoma10's answer.
People who are really good at doing audits are usually doing audits, not making "tools". In addition, the job of doing a really good audit has paths and tasks that would be difficult to program because they are different in every situation.
Most people looking for tools are looking for "free tools" and audit experts don't receive a good return by building free tools. However, if you are willing to pay for a tool, then the brain of a very experienced and knowledgeable person is the best tool.
-
For best results DIM (Do It Manually!)
Joking apart I would stay away from automatic audits, they are often incorrect and can give you a pack of trouble.
I would start by setting yourself out a strategy something like the following:-
- Fix coding and visual errors
- Use Moz Open Site Explorer and find which sites have the best reputation on the web (you can compare several sites in one go).
- Research all the domain names that you have, put them in a spreadsheet, rate them for brandability, reputation and if they have any current positions worth maintaining.
By the end of this you should have a good idea of the quality and how far reaching powerful brands are.
Also don't forget social media, although not directly related to SEO it will give you a good idea is to brand reputation.
Hope understood your question correctly, if not please elaborate and see what I can do to help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Someone has purchased super similar domain to mine will this effect my site seo overall?
I have a domain name allready registered www.untamedelopement.co.uk and dot com. Someone despite knowing I had this name has registered untamedelopements.com (with the s) is that going to mess up my seo. I'm UK and will be targeting as my keyword Scottish Wedding Photographer and they are Canada? Thanks in advance
Moz Pro | | hemeravisuals130 -
Does a subdomain hurt/help a domain?
My organization's website currently hosts research databases on a subdomain. We're relatively new to MOZ and when I ran a crawl of my site, it came back with 30K issues.... 98% of which are on this subdomain. I wish I could just remove it and call it a day, however, real and active researchers use it regularly. My question is: Does a subdomain hurt/help a domain? I'm seeing mixed results via Google search and browsing this forum. I'm concerned that I will not be able to fix these 30K issues as I do have access to maintain this database... and just by looking at it you can tell it was built in 2005 and hasn't been updated from an SEO perspective since. Any suggestions?
Moz Pro | | mlothamer0 -
Changing domain from .net to .se
Hi Guys, We have someone in the process of changing our domain from an 11 year old domain to a newer country domain of .se, He is not a web expert although he knows a lot of things. I am just wondering is there a checklist anywhere of things that are very important here that we should be aware of or he should be implementing so we can just double check that he is/ we are moving in the correct direction. Thank you for your Help. Rootin and Tootin xx
Moz Pro | | Rootin_Tootin0 -
Domain or Category Links for E-Commerce Page?
I am trying to rank with my page on a major keyword for my E-Commerce store. Currently, I am ranking on page 4 in SERP:
Moz Pro | | soralsokal
mydomain.com/category-for-major-keyword Now when people like to link to me, what should I do? Shall they link to: mydomain.com or mydomain.com/category-for-major-keyword What brings me more in terms of ranking for that keyword with my category? Thanks, Robin1 -
How to select a quality site with SEOmoz root domain ranks for guest blogging?
Hi all! I'm going to submit a few guest posts to several web sites. When I'm selecting a blog, to submit a post, I use SEOMoz root domain statistics ( specially DA). I need to know what is the optimum rank level for select a good quality website to submit posts? Currently I use DA30 or higher sites. Is it a good? Apart from that, what are the other criteria that I should check? Specially after the penguin 4 update?
Moz Pro | | Godad1 -
Which domain to use? nichecity.es , nichecity.net or niche.cat ?
Hi, I must warm you that I am lame as hell in this SEO buisness. I just kinda made (not finished yet) my first wordpress site for a female art therapist friend of mine based in Barcelona, Spain who wants to have an internet presence and get some consulting clients. I made a little research through adwords keyword tool and found out "arteterapia barcelona" (medium competence, 390 local searches) is a reasonable niche with medium competence (0,62) but the other keywords are just for people trying to know what art therapy is or try to become art therapist themselves (cursos -courses-, master, etc). Then there is "arte terapia barcelona" which gives roughly the same results (high competence -0,72-, 390 local searches). She is not ready yet to offer courses and anyway I thought I would focus on organic positioning her with keywords "arteterapia barcelona" and maybe "arte terapia barcelona" but do a multilngual website as it is an added asset for customers. My guess is people who look for an arttherapist in Barcelona use these keywords: either "arteterapia barcelona" or "arte terapia barcelona" (in english "arttherapy barcelona") as "arteterapeuta barcelona" (in english, "art therapist barecelona") gives NO RESULTS whatsoever ¿??¿? So I (maybe a mistake to start with) got some free webspace from 000webhost.com and the free domain arteterapia.hostoi.com , installed wordpress and built a website from scratch with a variation of twenty eleven wordpress theme. When I realized arteterapia.cat was still available I kinda panicked and bought it right away (maybe a mistake). But as I want to organically position arteterapia AND barcelona I bought arteterapiabarcelona.es and .net (com is not available). The thing is, I don't know which one to use or them all. Frankly, I don't know where to start. Should I try to position each page separately? Or just alternate using "arte terapia" and "arteterapia" throughout the site? Should my priority now be to choose one of these (probably arteterapiabarcelona.es) and try to get some backlinks or use them all? Are.cat domains as powerful for people doing searches in catalonia region as .es for people doing searches in spain? Should she use Adsense? Any good tutorial on how to calculate the cost of that¿ Sorry again for the probably lame questions. And thanks. I do appreciate your help A LOT. Miguel
Moz Pro | | roybati0 -
Why does not the Linking Root Domains pick update?
The linking root domains is not reading the linking domains, Google shows 38, seo tool shows 180 another seo shows 92 and site explore shows 5.
Moz Pro | | 1step2heaven120 -
Page Authority vs Domain Authority
I'm hoping this is a quick and simple question. Sometimes when using the open site explorer or the keyword difficulty tool i find that some pages have a higher "page authority" than the "domain authority." That seemed odd to me, is there a correlation between the two? You would think by default as you grow your page authority the domain authority increases as well? So i guess my question would be, what happens on a page to give it a higher page authority than domain authority?
Moz Pro | | kchandler0