Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Domain Audit
-
Hi
What is the best tool out there to doing a full brand audit for company. They've created at least 15 websites and have possibly many domain names which have been ordered by different people over many years.
I need to find the quickest and best tool to do this with. Any suggestions would be great.
-
Used to dealing with millions of lines of data and analysing so no problem doing it manual, however if there was a tool capable of doing it then why not use the tool if it saves time.............
-
For best results DIM (Do It Manually!)
Joking apart I would stay away from automatic audits, they are often incorrect and can give you a pack of trouble.
I really like seoma10's answer.
People who are really good at doing audits are usually doing audits, not making "tools". In addition, the job of doing a really good audit has paths and tasks that would be difficult to program because they are different in every situation.
Most people looking for tools are looking for "free tools" and audit experts don't receive a good return by building free tools. However, if you are willing to pay for a tool, then the brain of a very experienced and knowledgeable person is the best tool.
-
For best results DIM (Do It Manually!)
Joking apart I would stay away from automatic audits, they are often incorrect and can give you a pack of trouble.
I would start by setting yourself out a strategy something like the following:-
- Fix coding and visual errors
- Use Moz Open Site Explorer and find which sites have the best reputation on the web (you can compare several sites in one go).
- Research all the domain names that you have, put them in a spreadsheet, rate them for brandability, reputation and if they have any current positions worth maintaining.
By the end of this you should have a good idea of the quality and how far reaching powerful brands are.
Also don't forget social media, although not directly related to SEO it will give you a good idea is to brand reputation.
Hope understood your question correctly, if not please elaborate and see what I can do to help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Can Dollarpesa Website Achieve a High Google or Bing Ranking with a Domain Authority of DA 50+ on Moz?
Can Dollarpesa Website Achieve a High Google or Bing Ranking with a Domain Authority of DA 50+ on Moz? How to Attain Domain Authority of DA 50+ on Moz? everyone please help me
Moz Pro | | dollarpesa0 -
Moz Domain Authority [Megathread]
Hey Moz Community, We've noticed that there are questions about Domain Authority, what it is, and how to positively impact it. We're here to answer your questions! For a full overview, please see our help hub article here: https://moz.com/learn/seo/domain-authority First, it's important to keep in mind that Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). It is not a Google ranking factor. Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. Since DA is based on machine learning calculations, your site's score will often fluctuate as more, fewer, or different data points become available and are incorporated into those calculations. For instance, if facebook.com were to acquire a billion new links, every other site’s DA would drop relative to Facebook’s. Because more established and authoritative domains like Facebook will have increasingly larger link profiles, they take up more of the high-DA slots, leaving less room at the higher end of the scale for other domains with less robust link profiles. Therefore, it's significantly easier to grow your score from 20 to 30 than it is to grow it from 70 to 80. For this reason, it’s important to use Domain Authority as a comparative metric rather than an absolute one. The best way to influence your DA is to improve your overall site health with a focus on the quality and quantity of external links pointing to your site. Check out this video for more details on how to impact DA Happy analyzing!
Moz Pro | | HayleyBowyer0 -
Relation between domain age and domain authority?
what is relation between domain age and domain authority? Old registered domain help for domain authority higher or not? if so, but i am still in confused, http://www.green-lotus-trekking.com/ this is too old domain but authority is only 33?
Moz Pro | | agsln1 -
Can increasing website pages decrease domain authority?
Hello Mozzers! Say there is a website with 100 pages and a domain authority of 25. If the number of pages on this website increases to 10,000 can that decrease its domain authority or affect it in any way?
Moz Pro | | MozAddict0 -
Comparing Domain Authority Scores
Since your scale (like PageRank) is a logarithmic scale, it makes it hard to judge the distance between 2 scores. Can you give me a rule of thumb. For PageRank, each jump is an exponential jump - so that a PR6 is perhaps 10 times stronger than a PR5. What is the log base that SEOMoz uses. Should I assume that a 60 is 10 times stronger than a 50? This is important when it comes to measuring progress because growth is going to get more difficult as you move up the scale and I need to communicate the distance between our current Authority score and our goal. Thank You!
Moz Pro | | apo11o1770 -
In alt tag of a image can we use #hashtag or domain.com ? Is that good SEO or not allowed ?
Some of the Google Search shows a title has a hashtag of an article, which contain keyword and while tweeting them, the title which has a hashtag automatically very good used for getting traffic to the blog. And other one, can we use the hash tag inside the alt attribute ? Or our domain name with .com in it. Like Google.com or #Google ?
Moz Pro | | Esaky0 -
Is there a way to get the domain authority of a subdomain?
For example, www.storage-mart.com and us.storage-mart.com both show the same DA in OSE. I believe it's the DA of the root domain. How can I compare the DA of the 'www' and 'us' subdomains?
Moz Pro | | Whitespark0 -
Domain.com and domain.com/index.html duplicate content in reports even with rewrite on
I have a site that was recently hit by the Google penguin update and dropped a page back. When running the site through seomoz tools, I keep getting duplicate content in the reports for domain.com and domain.com/index.html, even though I have a 301 rewrite condition. When I test the site, domain.com/index.html redirects to domain.com for all directories and root. I don't understand how my index page can still get flagged as duplicate content. I also have a redirect from domain.com to www.domain.com. Is there anything else I need to do or add to my htaccess file? Appreciate any clarification on this.
Moz Pro | | anthonytjm0