Does embedded content (from my site) help seo
-
hi
i am creating a new accommodation site and will have some great videos on it (fly bys of local beaches and virtual tours of hotels etc).
from an seo perspective i have two questions:
1. should i host on my own site or youtube/vimeo - its a new site but in the long run i want my site to get the credit
2. i will be giving the hotels the chance to embed and video content i have on their own sites. does this help my own seo juice and if so is there a particular way it should be done. there will be around 90 well established local hotels in total so figured it should add up.
-
Hi Neil,
Don't host the video in two separate locations. You don't want to publish it to Youtube and also store it on your own server, for example. In light of your latest comment, I'd suggest you publish the videos to Youtube, embed those videos on your site, and encourage the hotels to do the same. You should associate the Youtube channel with your own site, and provide links back to your site from the videos (as Andy suggested). Follow the steps outlined in Youtube's guide.
In an ideal world -- a world where all 90 hotels were happy to link to your website -- this advice might be different. Ideally, you'd have links to your site. But if you self-host, it seems likely that you'll have hardly any views: your hotel partners won't link to the videos, and the videos won't be easily discoverable. By hosting on Youtube and encouraging video embeds among your hotel partners, you can at least, as you said, generate a lot of interest around the content. Google does favour Youtube videos in SERPs, so this strategy should help your Youtube channel perform well for queries related to your partner hotels. You can use cards or annotations in the Youtube videos to direct visitors to your site, as well as providing a link in the description.
-
thanks andy - yep that tricky part is the hotels wont want to embed the video if it links to my site (as that will then mean someone could end up seeing their competitors). i guess i could do both with a version on my site and one on youtube or is that dodgy for duplication? sorry for confusion but its a key part of my content strategy and i have investing in high spec cameras to eithr do drone footage or virtual tours (which would sit on my site) and want to ensure this engaging content gets viewed as much as possible (so embedded on their sites) whilst enhancing the credibility of my own site
thanks - sorry for waffle!
-
Look past YouTube for your SEO benefits Neil. If you have a lot of hotels working with you, links from these to key pages on your site will be much more beneficial for you.
However, this doesn't mean you should ignore YouTube, as it can be a great source of traffic. Get those call-to-actions in there, as a video watermark, as a link on the video and from your channel, and engage with those that join in with the discussions. Human interaction can play a big part.
-Andy
-
thanks - i see what you mean. as there will be potentially around 90 well established hotel sites embedding these videos (will be more than one - around 6 per hotel) is there anything i can do to get more seo juice from them doing well on youtube?
-
Hi,
The best way to look at video, is look at any search results where they appear - Google never shows anything that is self hosted. In terms of getting traffic from a video, I would be creating the video and hosting it on YouTube and then embedding that on your site. Create your own channel and then link back from the videos and your channel back to your site.
Perhaps if a video is embedded on a hotel's website, you could try and figure in a way to get a link back to your own site as part of the 'package' on offer.
I hope that makes sense?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A website scaped my site
Hello this website https://theraphy24.co.uk/ scapred my home page with my canonical, so the website is linking to https://prayer-time.uk/ The probleme is the guy is linking to theraphy24 with bad links and Moz show that thats links are linking to my domain (spamy links). I disavoed all the links. Is that enought? What can I do more? Thank you
Link Building | | Gislene320 -
How is this site ranked so high on Google?
How on earth does "southeastasiatravelblog.com" rank No 3 on Google for "Asian travel blog"? It's just a collection of basically PR type travel articles. I have profiled its backlinks using Open Site Explorer and 71% of them are dead. The rest seem to be mostly "run of site" links from his other websites, which aren't particularly travel or Asia related. The highest PA for a live backlink to this site is a link from within his own website (PA 27, DA 15). Most of his backlink anchors are URLs and look fairly EMD to me. The site has few shares (6 FB shares, 7 FB likes, 1 Twitter share). So what makes it rank so highly for this phrase? My site I'm comparing against is "travelnasia.com" which is a fairly new domain with a DA 23, PA 31 and about the same amount of shares but far fewer backlinks at this stage because I recently changed URLs to shake off what might have been an algorithm penalty from Google. I am now receiving a growing level of Google search traffic again, but it's a long climb back. I'm looking at strategies, which is why I was checking out the site above.
Link Building | | Gavin.Atkinson0 -
Links from spam sites
Hi! Thank you in advance for your help. Few months ago we suffered a content spam attack. Now, We have discovered that we have imbound links pointing the spam content from external spam and untrusted sites. Could be this affect our ranking? In this case... How can we notify to Google that we refuse these imbound links? Cheers, Luis
Link Building | | delcerro0 -
Mat Release SEO Impact
How do Mat Releases affect SEO? Does google recognize that your are syndicating duplicate content even if the content is being syndicated across top media outlets? Do these back links still carry any authority or can we even be penalized for the duplicate content? I came across mat releases here: http://matrelease.com/ An example of article syndication outlets: Guaranteed Placement on 800+ Media Sites. Generate guaranteed article placement on more than 800 respected online media outlets. Our digital distribution network includes: The LA Times; The Milwaukee Journal Sentinel (JS Online); Las Vegas Review Journal; Hearst media sites for the San Francisco Chronicle, Houston Chronicle and Connecticut Post and others; local TV news affiliate sites from ABC, CBS, FOX and others; and hundreds more trusted sites.
Link Building | | bloomnation0 -
What would you do with virtually unlimited quality content?
Hi All, We have a site with over 6000 products, several hundred category pages, numerous brand landing pages etc etc. As part of an ever expanding SEO team we have a number of article/content writers that are writing QUALITY content. Because we are in the cooking/cookware/kitchenware niche, these articles are on a range of subjects. E.g. recipes, how to clean products, getting the best out of products, differences between brands and styles, seasonal trends etc etc. We currently have a dedicated blog that is a completely different URL to our ecommerce site, a number of smaller blogs that are quite spammy but rank well for certain terms that are all interlinked in a random way (hey, don't hate me), buying guides, all the usual social media accounts etc. We also sponsor a number of quality external cooking blogs that link back to our site when we give them products to review. My question is, how would you best use this content? We are looking at starting our own blog hosted on our ecommerce domain as well (the one on the other domain is OK, but our new blog will have awesome content). Any suggestions would be very helpful. Thanks!
Link Building | | bradkrussell0 -
SEO baklink tracking
Is there an easy way, through passing variables in a URL, to track the links from a specific blog post? I am looking into using a query on the Google search that would return a list of the site that have been indexed that link using that specific query. Thanks!
Link Building | | insitegoogle0 -
How do I distribute blog content?
Morning Mozzers! I work for an online wedding retailer and we add new, unique, high quality content to our blogs on a daily basis. After adding the new content we Tweet it and mention it on our Facebbok page. My question is this: how can I distribute the content to generate back links? Any example sites or case studies of things you guys have done in the past would be great! Thanks in advance.
Link Building | | Confetti_Wedding0 -
New website start of SEO
I have a new domain name starting its SEO have added it to Pro Dashboard campaign of my ac. Started doing is Research with competitiors backlink analysis as well. 1. If i do i say 10-30 back link requests in a day for 1 domain name using research of the analaysis tools will it be ok or it will be high numbers to start with ? 2. Shall i in start itself of SEO start doing blog commenting or not recommended. 3. Having same email id and name for 3-5 blog comments day for new domain with same email di and same name cannot it hit to any spam issue ? Asking however i read blogs and then only do good post of comment to ensure that it also contribute something in name of fresh good content to the comment box area to get good approval rate as well. I want to know the basic numbers to start with SEO for fresh new domain and how shall it be progressive in numbers etc. Will wait for reply of the community members...
Link Building | | anand20100