Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does link juice flow through hreflang?
-
We want to use the hreflang tag on our site (direct users searching for the Spanish version of spanishdict.com to spanishdict.com/traductor). Before doing so, we were wondering how link juice flows through hreflang? Any insight or resources on this would be very helpful. Thanks!
-
Thanks for this helpful response, Dirk! Yep, you understood our question correctly. Looks like we may not be able to add an hreflang tag on our /traductor page then. If there's any way around this please let us know!
-
The answer by Dimitri is wrong! (Sorry Dimitri).
The hreflang's href doesn't pass any link equity (use this definition, not link juice, please :-)).
It is a rel="alternate" and doesn't have any connection with things like 301s.
-
Hreflang is reciprocal - so if page A indicates page B as equivalent - page B has to declare page A as equivalent.
If I understand your question well - you want to have 2 English pages with a hreflang pointing to the same Spanish page. This is not possible.
Dirk
-
Hi Dirk -- Thanks for your helpful response! One more question, can we have an hreflang tag from both our homepage (www.spanishdict.com) and another page (www.spanishdict.com/translation) to the Spanish version of the site (www.spanishdict.com/traductor)?
-
Ok, that's what I thought. I guess I just didn't explain properly in my first answer
-
In that case it will reinforce the domain (like any external link to any page on the domain).
It's just that a link to domain.com/es/page will not count as a link to domain.com/en/page even when they are "linked" via the hreflang tag. Idem where the domains are different. ex domain.es/page & domain.co.uk/page - a link to .es page will not count for the .co.uk page (and domain) even when they are connected via the hreflang.
Dirk
-
Hi. Well, they do not consolidate, that's for sure. However, I have a question then: so, if, let's say i have a to site.com/ and site.com/es/ for Spain and then somebody links to site.com/es/, wouldn't this increase DA of the whole domain, which is site.com?
-
Not sure if what Dmitrii is stating is correct.
If you check the comments here https://www.distilled.net/blog/distilled/distilledlive-london-a-few-thoughts-on-hreflang/ they state:
" hreflang anotations do not consolidate link equity." (source: Maile Ohye (Google's Developer Programs Tech Lead) at SES London) "Hreflang was not designed to consolidate link authority" (source John Mu - chat with David Sottimano)Also on Moz - Gianluca seems to be convinced of the same - https://moz.com/community/q/will-website-with-tag-hreflang-pass-link-juice-to-other-country-language-version-of-website -
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical or hreflang?
I have four English sites for four different countries, UK, Ireland, Australia and New Zealand and I want to share some content between the sites. On the pages that share the content, which is essentially exactly the same on all 4 sites, do I use the hreflang tags like: or do I add a canonical tag to the other three pointing to the "origin", which would be the UK site? I believe it is best practice to use one or the other, but I'm not sure which make sense in this situation.
Technical SEO | | andrew-mso0 -
Should we Nofollow Social Links?
I've been asked the question of whether if we should nofollow all of our social links, would this be a wise thing to do? I'm not exactly getting a clear answer from search results and thought you guys would be best to ask 🙂 Thanks in advance.
Technical SEO | | JH_OffLimits0 -
Hreflang tags with link to redirect loop
Hi guys, I'm having a bit of an issue on a client site that I'm hoping someone can help me with. Basically, the client has two domains, one serving users in the Republic of Ireland (http://www.americanholidays.com), showing Euro prices, and the other serving users in Northern Ireland (http://www.americanholidays.com/gb_en/) showing £ prices. The issue I'm having is that the URL for the Northern Ireland page has a 302 on it and goes through another 2/3 301 redirects until it resolves as http://www.americanholidays.com, however it does then show the £ prices. You can see the redirect chain here: http://tools.seobook.com/server-header-checker/?page=single&url=http%3A%2F%2Fwww.americanholidays.com%2Fgb_en%2F&useragent=1&typeProtocol=11 The homepage is using the Hreflang tag, and pointing search engines to serve the http://www.americanholidays.com/gb_en/ page to users using EN-GB as their language. The page is also using a self-referencing canonical, which I believe may negate the whole Hreflang tag anyway? My main question is - is the fact that the Hreflang for the gb_en page is pointing to a chain of redirects negatively affecting it? (I understand too many redirects are never good). Also, is the canonical negating the Hreflang? Any help/info would be great as I just can't get my head around it! Thanks guys Daniel
Technical SEO | | DanielKiely60 -
How to set up internal linking with subcategories?
I'm building a new website and am setting up internal link structure with subcategories and hoping to do so with best Seo practices in mind. When linking to a subcategory's main page, would I make the internal link www.xxx.com/fishing/ or www.xxx.com/fishing/index.html or does it matter? I'm just trying to avoid duplicate content I guess, if Google saw each page as a separate page. Any other cautions when using subdirectories in my navigation?
Technical SEO | | wplodge0 -
Direct link vs 302 redirect
So we have recently relaunched a site that we manage. As part of this we have changed the domain. The webdesign agency that built the new site have implemented a direct link from the old domain to the new domain. What is best practice a direct link or a 302 redirect? Thanks
Technical SEO | | cbarron0 -
International Site Links In Footer
We have several international sites and we have them linked in the footer of our main .com site . Should we add "nofollow" to these links? Our concern is that Google could see these sites as a network?
Technical SEO | | EwanFisher0 -
Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?
We are working on a website that has some high-quality industry articles available on their website. For each article, there is an abstract with a link to the PDF which is hosted on the domain. We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article. Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?
Technical SEO | | MattAaron0 -
How to find links to 404 pages?
I know that I used to be able to do this, but I can't seem to remember. One of the sites I am working on has had a lot of pages moving around lately. I am sure some links got lost in the fray that I would like to recover, what is the easiest way to see links going to a domain that are pointing to 404 pages?
Technical SEO | | MarloSchneider0