What should I be shooting for for search visibility percentage?
-
Realistically - what's a "good" search visibility score? I'm working on a site that has been around less than a year. We are doing 3 blogs a week with carefully selected keywords. I know it will take time and lots of SEO work - but I'm interested in any ideas on what I should shoot for. Thanks for any thoughts! (Also not a local listing or anything - national search.)
-
That makes a lot of sense. Thank you!
-
So the consensus is that there's no right or wrong answer here, but in general, you should be looking to be higher than your competitors (especially on non-branded KWs).
You should also aim for higher visibility over time. The higher your visibility, the more traffic you will drive to your website. However, if you don't see organic traffic increase (with increased search visibility), you might be missing some primary keywords.
Hope this helps,
B
-
This is such a great question Meagan! I imagine it'll be quite different for individual industries?
Let me check with my team to see if we know the ballpark average search visibility and what you should shoot for. Thank you for asking this
-Will get back to you soon.
-
Thanks EGOL
Apologies, it was late and I've heard that term used in a few different ways. Should have figured that was the case though. -Thank you!
This is another great resource on how Search Visibility is calculated: https://moz.com/help/guides/moz-pro-overview/rankings/search-visibility
-
Thanks for your responses. I am specifically referring to the 'Search Visibility' on the Moz Dashboard. thanks.
_@Egol the article was very helpful. _
Think of the SERPs for your keywords as villages. Each position on the SERP is a plot of land in SERP-village. The Search Visibility score is the average amount of plots you own in each SERP-village. Prime real estate plots (i.e., better ranking positions, like #1) are worth more. A complete monopoly of real estate in SERP-village would equate to a score of 100%. The Search Visibility score equates to how much total land you own in all SERP-villages.
-
If I've understood you correctly, you mean how to rate yourself over competitors?
I would make a small key list of main competitors for your search terms (chances are they will only be a handful anyway) and monitor where your keywords rank compared to theirs.
There is all sorts of site metrics you can use main one being Domain Authority, this is very useful to have a broad overview of what's going on. Just remember that metrics isn't everything, relevancy plays a huge role nowadays.
-
This article explains "search visibility" and has a section on how it is calculated...
https://moz.com/blog/mobile-rankings-search-visibility-moz-analytics
-
Just to clarify, what do you mean exactly by search visibility percentage? Percentage of visits to your website via organic search?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long-tail with few searches vs. Generic with many
Our business is a contract packager/manufacturer of products sold to very prominent brands who sell through retail. For example, we make the sunscreen under a brand’s name, which you might then find on the shelf in Target or CVS. As I’ve optimized our pages, I’ve attempted to go long-tail, which has been simply to add “…contract packaging” or a variation after the particular product. So, instead of trying to compete in “sunscreen”, which would pit me against big-box distributors and prominent brands and sellers of sunscreen, I’ve optimized for “sunscreen manufacturers.” “Sunscreen” has 31K – 72K searches, with an 81 Difficulty and 67 Potential. “Sunscreen manufacturers” has a low 13 Difficulty and a decent 54 Potential, but only 51 – 100 searches. Some of my terms have only 0 – 10 searches, but I’ve been thinking that it’s better to compete for fewer but more qualified / buyer-intent searches and have generally lower Difficulty. Can you please tell me if this is a smart strategy, or if I should instead try to compete in higher-volume terms but much greater Difficulty? Thanks a lot for everyone's help.
On-Page Optimization | | Beau_W0 -
Getting different search queries in Google Webmaster
Hi All, I have a website Afrofood.com. In it's Google webmaster search queries i have more than 90 Queries, but not a single query is related with this site. All queries are from different site or subject, they have no any relation with my site. Can any one please tell me how to correct this... Site is Afrofood.com related with African foods, recipes, spices and all that. But showing search queries are: [canada goose](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose) [canada goose outlet deutschland](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose outlet deutschland) [polizei shop düsseldorf](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#polizei shop düsseldorf) [canada goose deutschland](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose deutschland) [canada goose weste](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose weste) [canada goose kaufen](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose kaufen) [canada goose hamburg](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose hamburg) [canada goose größentabelle](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose größentabelle)
On-Page Optimization | | 1akal0 -
How can you activate the 'Results From' internal search bar on Google SERP?
Hi There, I am hoping someone can advise me on getting the 'Results From' sitelink to display for my site on the Google SERP? I have searched far and wide for the answer with no luck. I'd really appreciate your advice. Thanks! Internal_Search_Google_SERP_zps75a5383e.jpg
On-Page Optimization | | tmg.seo0 -
Tool To Search For Duplicate Content
Hi Is there such a tool that can be use to search a website for duplicate content? Thanks
On-Page Optimization | | Bossandy0 -
Errors when checking W3C HTML after added Google Custom Search
hello, I have added google custome search to my website, and then check with W3C HTML, it report many error.
On-Page Optimization | | JohnHuynh
eg: there is no attribute "enableHistory" <gcse:searchbox-only enablehistory="true" autocompletemaxcompletions="5" au…<br="">or there is no attribute "resultsUrl" and so on ...</gcse:searchbox-only> Has anyone face with this problem, I don't know how to fix it. Please help!0 -
Making a subdomain more search engine friendly?
I have a volusion website, and I cannot have a subdirectory, it must be a subdomain. Is there anything I can do to optimize this subdomain to make it more search engine friendly?
On-Page Optimization | | SKMEIS0 -
Can PDFs on your website be picked up in search engines?
Can PDFs on your website be picked up in search engines? There's a ton of info online that says it can and can't be picked up.
On-Page Optimization | | JennH0 -
Percentage of duplicate content allowable
Can you have ANY duplicate content on a page or will the page get penalized by Google? For example if you used a paragraph of Wikipedia content for a definition/description of a medical term, but wrapped it in unique content is that OK or will that land you in the Google / Panda doghouse? If some level of duplicate content is allowable, is there a general rule of thumb ratio unique-to-duplicate content? thanks!
On-Page Optimization | | sportstvjobs0