What should I be shooting for for search visibility percentage?
-
Realistically - what's a "good" search visibility score? I'm working on a site that has been around less than a year. We are doing 3 blogs a week with carefully selected keywords. I know it will take time and lots of SEO work - but I'm interested in any ideas on what I should shoot for. Thanks for any thoughts! (Also not a local listing or anything - national search.)
-
That makes a lot of sense. Thank you!
-
So the consensus is that there's no right or wrong answer here, but in general, you should be looking to be higher than your competitors (especially on non-branded KWs).
You should also aim for higher visibility over time. The higher your visibility, the more traffic you will drive to your website. However, if you don't see organic traffic increase (with increased search visibility), you might be missing some primary keywords.
Hope this helps,
B
-
This is such a great question Meagan! I imagine it'll be quite different for individual industries?
Let me check with my team to see if we know the ballpark average search visibility and what you should shoot for. Thank you for asking this
-Will get back to you soon.
-
Thanks EGOL
Apologies, it was late and I've heard that term used in a few different ways. Should have figured that was the case though. -Thank you!
This is another great resource on how Search Visibility is calculated: https://moz.com/help/guides/moz-pro-overview/rankings/search-visibility
-
Thanks for your responses. I am specifically referring to the 'Search Visibility' on the Moz Dashboard. thanks.
_@Egol the article was very helpful. _
Think of the SERPs for your keywords as villages. Each position on the SERP is a plot of land in SERP-village. The Search Visibility score is the average amount of plots you own in each SERP-village. Prime real estate plots (i.e., better ranking positions, like #1) are worth more. A complete monopoly of real estate in SERP-village would equate to a score of 100%. The Search Visibility score equates to how much total land you own in all SERP-villages.
-
If I've understood you correctly, you mean how to rate yourself over competitors?
I would make a small key list of main competitors for your search terms (chances are they will only be a handful anyway) and monitor where your keywords rank compared to theirs.
There is all sorts of site metrics you can use main one being Domain Authority, this is very useful to have a broad overview of what's going on. Just remember that metrics isn't everything, relevancy plays a huge role nowadays.
-
This article explains "search visibility" and has a section on how it is calculated...
https://moz.com/blog/mobile-rankings-search-visibility-moz-analytics
-
Just to clarify, what do you mean exactly by search visibility percentage? Percentage of visits to your website via organic search?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
How does Indeed.com make it to the top of every single search despite of having duplicate content. I mean somewhere google says they will prefer original content & will give preference to them who have original content but this statement contradict when I see Indeed.com as they aggregate content from other sites but still rank higher than original content provider side. How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
On-Page Optimization | | vivekrathore0 -
Meta description not showing in search results
Hi, One of my client's websites is not showing its Meta descriptions in search results. I've looked at the html and have noticed that they are using ' rather than " around the description tag (see below) <meta name="<a class="attribute-value">description</a>" content='<a class="attribute-value">Student Accommodation in Portsmouth or Southampton - Fully Furnished Studios, Close to the Universities. All Inclusive Rent with WiFi. Going Fast, Book Now!</a>' /> Is this likely to be the problem, or am I missing something very obvious? The website is http://www.unilife.co.uk/ Many thanks, Ben
On-Page Optimization | | bendyman0 -
Ecommerce internal search results pages
I'm working on a ecommerce site that allows product search results pages to be sorted a variety of ways (best selling, newest, by price). Each of these search filters creates a new url i.e. /all/best/1 and /all/best/2; /all/new/1 and /all/new/2; etc. These search results pages have been indexed and the site is receiving enough organic traffic from these pages that I don't want to add noindex,follow to them. I am planning on implementing rel=prev,rel=next for each filter, but I'm concerned about duplicate content considering I can't create unique meta data for each page. Should I canonical all pages to the first search results page without filters applied? Or any other ideas on how I should proceed?
On-Page Optimization | | ang0 -
Incoming Search Terms
Hi guys, I saw a blog post recently where the author added a list of "incoming search queries" to the bottom of his post, obviously to improve the post's ranking for those terms. On one hand, I suppose it it does help users find that post. On the other, it seems lazy and somewhat dodgy, but I haven't found any opinions on it elsewhere and have not seen this practice in my experience. What're your thoughts? Outright search engine manipulation? Cheers, Carlo SCWYt
On-Page Optimization | | mtgconsulting0 -
Does the positioning of the text on a webpage matter for search engines?
Does the positioning of the text on a webpage matter for search engines? Do you need to place the text at the upperside of a webpage or is at the bottom also a good option?
On-Page Optimization | | HMK-NL0 -
How do I avoid cannibalization and point search engines to the correct page?
Currently this page ranks for the phrase "keep calm and carry on" http://www.paper-source.com/cgi-bin/paper/item/Keep-Calm-and-Carry-On-Bandages/3307.010/413160.html This page is just one product of many in the Keep Calm category. I'd rather this page be the result: http://www.paper-source.com/cgi-bin/paper/gifts/keep-calm-and-carry-on.html seomoz states: "To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text." So obviously I should remove the link from the product detail page, but what other things can I do to get the category page to rank higher than the one product page? Thanks!
On-Page Optimization | | leighw0 -
How could I avoid the "Duplicate Page Content" issue on the search result pages of a webshop site?
My webshop site was just crawled by Roger, and it found 683 "Duplicate Page Content" issues. Most of them are result pages of different product searches, that are not really identical, but very similar to each other. Do I have to worry about this? If yes, how could I make the search result pages different? IS there any solution for this? Thanks: Zoltan
On-Page Optimization | | csajbokz0