Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
-
How does Indeed.com make it to the top of every single search despite of having duplicate content. I mean somewhere google says they will prefer original content & will give preference to them who have original content but this statement contradict when I see Indeed.com as they aggregate content from other sites but still rank higher than original content provider side.
How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
-
Hello Anirban,
The main reason large-scale websites like Indeed feature so prominently on SERP's is that there are more ranking factors at work than just content. While Panda has been created to avoid duplicate content issues and it is widely known that duplicate content can lead to penalties and reduced ranking potential, duplicate content can be over-shadowed by other ranking factors, like a website's link profile and it's Authority relative to websites in its niche.
For example, Wikipedia is widely cited by webmasters around the world, but it features a lot of repetition and is an internal linking nightmare where crawling and indexing are concerned. That being said, it is normal to find a Wikipedia page every time a "What Is" query is made.
Youtube is in a similar situation. There are duplicated videos and content galore on that domain, but it is linked to so frequently that it simply cannot be beaten when it comes to domain authority and relevance.
While Indeed is probably being impacted by duplicate content, this pales in comparison to its link profile and the relevance it has in its industry.
Hope this helps! Let me know if I can help with anything else.
Best regards,
Rob
-
Hi there,
Indeed.com is a massive site with a solid domain authority (93/100), links, and social metrics - to name a few important factors. And, as a website that posts listings, the duplicate content probably wouldn't be as big of an issue for them in the eyes of search engines as it would be for other types of sites. And, though the content might be pulled from other areas, it is user-generated in a lot of cases which could be treated differently than regular website content entered in through a CMS. The same could be said for similar types of websites in other industries, like Zillow or Amazon.
I am sure others will weigh in but that should help clarify.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content in sidebar
Hi guys. So I have a few sentences (about 50 words) of duplicate content across all pages of my website (this is a repeatable text in sidebar). Each page of my website contains about 1300 words (unique content) in total, and 50 words of duplicate content in sidebar. Does having a duplicate content of this length in sidebar affect the rankings of my website in any way? Thank you so much for your replies.
On-Page Optimization | | AslanBarselinov1 -
Does using Yoast variables for meta content overwrite any pages that already have custom meta content?
The question is about the Yoast plugin for WP sites. Let's say I have a site with 200 pages and custom meta descriptions / title tags already in place for the top 30 pages. If I use the Yoast variable tool to complete meta content for the remaining pages (and make my Moz issue tracker look happier), will that only affect the pages without custom meta descriptions or will it overwrite even the pages with the custom meta content that I want? In this situation, I do want to keep the meta content that is already in place on select pages. Thanks! Zack
On-Page Optimization | | rootandbranch0 -
Duplicate Content - Bulk analysis tool?
Hi I wondered if there's a tool to analyse duplicate content - within your own site or on external sites, but that you can upload the URL's you want to check in bulk? I used Copyscape a while ago, but don't remember this having a bulk feature? Thank you!
On-Page Optimization | | BeckyKey0 -
Duplicate content penalty
when moz crawls my site they say I have 2x the pages that I really have & they say I am being penalized for duplicate content. I know years ago I had my old domain resolve over to my new domain. Its the only thing that makes sense as to the duplicate content but would search engines really penalize me for that? It is technically only on 1 site. My business took a significant sales hit starting early July 2013, I know google did and algorithm update that did have SEO aspects. I need to resolve the problem so I can stay in business
On-Page Optimization | | cheaptubes0 -
Duplicate Content on Event Pages
My client has a pretty popular service of event listings and, in hope of gathering more events, they opened up the platform to allow users to add events. This works really well for them and they are able to garner a lot more events this way. The major problem I'm finding is that many event coordinators and site owners will take the copy from their website and copy and paste it, duplicating a lot of the content. We have editor picks that contain a lot of unique content but the duplicate content scares me. It hasn't hurt our page ranking (we have a page ranking of 7) but I'm wondering if this is something that we should address. We don't have the manpower to eliminate all the duplication but if we cut down the duplication would we experience a significant advantage over people posting the same event?
On-Page Optimization | | mattdinbrooklyn0 -
Duplicate Content for Men's and Women's Version of Site
So, we're a service where you can book different hairdressing services from a number of different salons (site being worked on). We're doing both a male and female version of the site on the same domain which users are can select between on the homepage. The differences are largely cosmetic (allowing the designers to be more creative and have a bit of fun and to also have dedicated male grooming landing pages), but I was wondering about duplicate pages. While most of the pages on each version of the site will be unique (i.e. [male service] in [location] vs [female service] in [location] with the female taking precedent when there are duplicates), what should we do about the likes of the "About" page? Pages like this would both be unique in wording but essentially offer the same information and does it make sense to to index two different "About" pages, even if the titles vary? My question is whether, for these duplicate pages, you would set the more popular one as the preferred version canonically, leave them both to be indexed or noindex the lesser version entirely? Hope this makes sense, thanks!
On-Page Optimization | | LeahHutcheon0 -
Sliders and Content Above the Fold
I was just inspecting a wire frame that is going out to a client and realized that the slider may interfere with the "content above the fold." Can't believe this had not struck me on others. If the Header has basic business info, etc. in it and you place a slider to display images in the area just beneath the Header or slightly down from it, does that decrease the amount of content seen a being above the fold? Or, is content above the fold established by virtue of H1,2, 3, etc.?
On-Page Optimization | | RobertFisher0 -
Best practice for franchise sites with duplicated content
I know that duplicated content is a touchy subject but I work with multiple franchise groups and each franchisee wants their own site, however, almost all of the sites use the same content. I want to make sure that Google sees each one of these sites as unique sites and does not penalize them for the following issues. All sites are hosted on the same server therefor the same IP address All sites use generally the same content across their product pages (which are very very important pages) *templated content approved by corporate Almost all sites have the same design (A few of the groups we work with have multiple design options) Any suggestions would be greatly appreciated. Thanks Again Aaron
On-Page Optimization | | Shipyard_Agency0