Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do I need to put the company name in the SEO Title box in Yoast?
-
I am optimizing Title Tags for a WP site. I am getting ready to add keywords to the Yoast SEO. I noticed the long company name is currently the Title Tag - I choose 2-3 keyword phases per page- what do I do with the long business name? In my own site I can post up 70 characters of keywords in the Title box and my company name appears after a pipe in the browser with my the keywords ahead of it?
As Follow on my Site:
Title, Tilte, Title - Company Name.
Thank you!
Joe
-
Hi Joseph
It's usually totally fine to leave your company name in there by default. Then if a particular page title is too long, you can edit the title tag on an individual page basis and create a title without the business name.
-
Hi Joseph,
https://yoast.com/wordpress-seo-2-0/
Google Knowledge Graph
Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search results as either a company or a person. This includes you or your company’s name, if your site is for a company, the logo
The idea of the company name being used n the title is to make the best use of "Branded Keywords" on the site and being recognized by google as an authority of Branded keywords.
Which means that you have greater chances of getting ranked on your company name related keywords, however since your company name is long, you can customize the title tag in the yoast and use it at end of page title.
"company name - title" ....to be replaced with "title - company name"
I hope it helps, please feel free to respond and ask further questions.
Regards,
Vijay
Google Knowledge Graph
Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search results as either a company or a person. This includes you or your company’s name, if your site is for a company, the logo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Merging Pages and SEO
Hi, We are redesigning our website the following way: Before: Page A with Content A, Page B with Content B, Page C with Content C, etc
Intermediate & Advanced SEO | | viatrading1
e.g. one page for each Customer Returns, Overstocks, Master Case, etc
Now: Page D with content A + B + C etc.
e.g. one long page containing all Product Conditions, one after the other So we are merging multiples pages into one.
What is the best way to do so, so we don't lose traffic? (or we lose the minimum possible) e.g. should we 301 Redirect A/B/C to D...?
Is it likely that we lose significant traffic with this change? Thank you,0 -
Changing Brand and Domain Name - SEO Impacts
Hi everyone I'm hoping a few of you can help me out... We're an online-one retailer and we're currently looking at rebranding.
Intermediate & Advanced SEO | | piazza
This is for commercial reasons: Our current name is difficult for customers to spell It's not wholly representative of what we now offer We want to push offline and social marketing to help increase or DA In a nutshell, our current name implies 'cheap' and we're moving more upmarket.
Our DA is only 10, and a re-brand will make our brand more marketable.
A stronger brand and DA will help us climb up the rankings quickly - last year we ranked no 1 for a relatively competitive term before dropping a few places. In terms of current traffic: 30% is via SEO (we have a low DA but rank ok for certain phrases) 70% is via adwords We had our website redesigned last year and it performs well.
The idea is to have a new brand logo and colours and move to a new domain.
We will keep all our existing products and content. Please could anyone let me know the implications of this move?
What are potential pitfalls, and what will we need to do to alert Google?
I have read about 301 redirects, would these be required? As always, any help is very much appreciated. Many thanks Abs0 -
Should brand/company be included in meta title?
Is there any point/benefit/requirement in using brand/company name in the meta title, I realise search engines like Google prefer brand focused pages, However it is unlikely that someone would be including the company in our search terms. Any thoughts?
Intermediate & Advanced SEO | | seoman100 -
Sitelinks to Sister Companies
Hi We have a number of sister companies and link to them via a drop down in the footer - are these links as dangerous as anchor text links?
Intermediate & Advanced SEO | | BeckyKey0 -
If you have an unlimited SEO budget, what would you do?
Here's a bit of background information: I've achieved the targets and is now being offered what is essentially an unlimited budget. I have a nice list of ideas but thought I would the brilliant people here at the SEOMOZ community what they would do. So as to promote as much response as possible, I'm going to keep my list to myself for now. And by "SEO", I mean I can do things like content strategy, blogging, infographics, etc. Shoot away!
Intermediate & Advanced SEO | | andrep0 -
SEO from Godaddy How Good is it?
http://www.godaddy.com/search-engine/seo-services.aspx?ci=44163 it said "Includes Standard Search Engine Visibility to Improve Search Rankings" it begs for question... Search Engine Visibility??? Improve SERP?!?!!? is it really that good? O.o; or have i successfully been eaten my promotional messages? Can anyone with experience with them share some information with me ? 🙂 (The price tag is mighty interesting)
Intermediate & Advanced SEO | | IKT0 -
Why should your title and H1 tag be different?
Is it dangerous to have your H1 tag and your title the exact same thing? My thought was that it's not be the best use of space, but that it couldn't cause harm. What do you think?
Intermediate & Advanced SEO | | MarieHaynes7 -
Does capitalization matter for SEO?
Two places capitalization comes into play: (1) on-page use (title, h1, body text, img alt text, etc) (2) external anchor text I didn't think it mattered from Google's point of view for on-page usage (is this correct?) but I notice that OpenSiteExplorer' s 'anchor text distribution' tab shows different counts for the same keyword if it's capitalized in different ways (eg seomoz.org is listed separate from SEOmoz.org). Is that just OSE or does Google treat the keyword/phrase different based on its capitalization, too? And if so, then should I be creating external links to my site with the 'regular' and 'Capitalized' versions of my key phrases?
Intermediate & Advanced SEO | | scanlin1