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  4. Alt text and itemprop description

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  • abisti2
    abisti2 last edited by Sep 25, 2016, 7:25 AM

    I want to optimise the logo on our site. Our developers have presently got the site logo code like this:

    601 character description, no keywords

    1. How best to use the alt text and description?

    2. Do I concentrate on alt text?

    Isn't the 601 character description:
    a) too long, and
    b) an opportunity to add relevant keywords again, like the alt text?

    1 Reply Last reply Reply Quote 0
    • abisti2
      abisti2 @BlueprintMarketing last edited by Sep 25, 2016, 2:44 PM Sep 25, 2016, 2:44 PM

      Thanks Tom, yes that's very helpful

      1 Reply Last reply Reply Quote 0
      • BlueprintMarketing
        BlueprintMarketing last edited by Sep 25, 2016, 2:44 PM Sep 25, 2016, 10:26 AM

        I would use schema on the URL, so Google knows what you want to appear as your logo. However, the description is not as necessary.

        script type="application/ld+json">

        {"@context": "http://schema.org/",
        "@type": "Organization",
        "url": "http://www.yourcompany.com/",
        "logo": "http://www.yourcompany.com/logo.png"
        }

        If you use <a class="selected" data-selects="microdata">Microdata</a> schema you will have your description show up on your page you want that?

        https://schema.org/logo

        ACME Hotel Innsbruck

        alt="hotel logo" />

        A beautifully located business hotel right in the

        heart of the alps. Watch the sun rise over the scenic Inn valley while

        enjoying your morning coffee.

        ![](company logo.png)alt="Company name"/>

        alt="image description" title="image tooltip"/>

        Alt text is best when always used but you do not want to make it too long. Three words should suffice at most As far as a description goes under your logo that's a choice you in your designer have to speak about I would think it would look a little odd.

        Keep in mind

        "Each image should have an alt text. Not just for SEO purposes but also because blind and visually impaired people otherwise won’t know what the image is for. A title attribute is not required. It can be useful but in most cases, leaving it out shouldn’t be much of an issue."

        • https://yoast.com/image-seo-alt-tag-and-title-tag-optimization/ (ALT TEXT)
        • https://developers.google.com/search/docs/data-types/articles (news)
        • https://www.logomaker.com/blog/2014/11/19/use-schema-org-markup-logo-design/
        • http://webmasters.stackexchange.com/questions/58059/correct-usage-of-schema-org-for-logo

        I hope this helps,

        Tom

        abisti2 1 Reply Last reply Sep 25, 2016, 2:44 PM Reply Quote 3
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