undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. Alt text and itemprop description

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Alt text and itemprop description

Technical SEO
2
3
1.4k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • abisti2
    abisti2 last edited by Sep 25, 2016, 7:25 AM

    I want to optimise the logo on our site. Our developers have presently got the site logo code like this:

    601 character description, no keywords

    1. How best to use the alt text and description?

    2. Do I concentrate on alt text?

    Isn't the 601 character description:
    a) too long, and
    b) an opportunity to add relevant keywords again, like the alt text?

    1 Reply Last reply Reply Quote 0
    • abisti2
      abisti2 @BlueprintMarketing last edited by Sep 25, 2016, 2:44 PM Sep 25, 2016, 2:44 PM

      Thanks Tom, yes that's very helpful

      1 Reply Last reply Reply Quote 0
      • BlueprintMarketing
        BlueprintMarketing last edited by Sep 25, 2016, 2:44 PM Sep 25, 2016, 10:26 AM

        I would use schema on the URL, so Google knows what you want to appear as your logo. However, the description is not as necessary.

        script type="application/ld+json">

        {"@context": "http://schema.org/",
        "@type": "Organization",
        "url": "http://www.yourcompany.com/",
        "logo": "http://www.yourcompany.com/logo.png"
        }

        If you use <a class="selected" data-selects="microdata">Microdata</a> schema you will have your description show up on your page you want that?

        https://schema.org/logo

        ACME Hotel Innsbruck

        alt="hotel logo" />

        A beautifully located business hotel right in the

        heart of the alps. Watch the sun rise over the scenic Inn valley while

        enjoying your morning coffee.

        ![](company logo.png)alt="Company name"/>

        alt="image description" title="image tooltip"/>

        Alt text is best when always used but you do not want to make it too long. Three words should suffice at most As far as a description goes under your logo that's a choice you in your designer have to speak about I would think it would look a little odd.

        Keep in mind

        "Each image should have an alt text. Not just for SEO purposes but also because blind and visually impaired people otherwise won’t know what the image is for. A title attribute is not required. It can be useful but in most cases, leaving it out shouldn’t be much of an issue."

        • https://yoast.com/image-seo-alt-tag-and-title-tag-optimization/ (ALT TEXT)
        • https://developers.google.com/search/docs/data-types/articles (news)
        • https://www.logomaker.com/blog/2014/11/19/use-schema-org-markup-logo-design/
        • http://webmasters.stackexchange.com/questions/58059/correct-usage-of-schema-org-for-logo

        I hope this helps,

        Tom

        abisti2 1 Reply Last reply Sep 25, 2016, 2:44 PM Reply Quote 3
        • 1 / 1
        1 out of 3
        • First post
          1/3
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • WorkshopAPD

          Alt Text for Interior Design / Architecture Firm

          I'm looking to update the alt text on my company's website to increase traffic and qualified leads. I've done some research on my own, but the alt-text examples i find are really simple and pertain more to ecommerce  (i.e. leather boat shoe). We're  an archteicture and interior design firm so we sell our design services. One of our goals is to get more projects in florida. I understand the best way to do alt-text is to describe the photo in as much detail as possible. But would it also help to plug in our services? Here are some examples i've thought of (i've attached the photo i'm describing) 1. Bright and airy coastal modern Palm Beach living room with abstract statement lighting
          2. Bright and airy coastal modern living room with abstract statement lighting by South Beach Interior Design Firm Workshop/APD J1x3AgC

          Technical SEO | Sep 30, 2020, 2:10 AM | WorkshopAPD
          0
        • A_Q

          Can you force Google to use meta description?

          Is it possible to force Google to use only the Meta description put in place for a page and not gather additional text from the page?

          Technical SEO | May 24, 2016, 4:31 AM | A_Q
          0
        • ptapley

          Meta descriptions and h1 tags during a 301 redirect

          My employer is shifting to a new domain and i am in the midst of doing URL mapping. I realize that many of the meta descriptions and H1 tags are different on the new pages - is this a problem ? Thank you.

          Technical SEO | May 28, 2015, 3:56 AM | ptapley
          0
        • mathamatix

          Phone number in Meta Description - Is it a good idea?

          Is it a best practice to place your company's phone number in the meta description for a page? Are there any rules as to what is acceptable for meta tags? One of our competitors recently started doing this but for some reason I think it might be against Google's guidelines. They (competitor) is also engaging in web spam, plagiarizing our content,  and other black hat techniques so I'm leery of anything they do.

          Technical SEO | Aug 6, 2014, 12:16 PM | mathamatix
          0
        • TheSEOGuy1

          Templates for Meta Description, Good or Bad?

          Hello, We have a website where users can browse photos of different categories. For each photo we are using a meta description template such as: Are you looking for a nice and cool photo? [Photo name] is the photo which might be of interest to you. And in the keywords tags we are using: [Photo name] photos, [Photo name] free photos, [Photo name] best photos. I'm wondering, is this any safe method? it's very difficult to write a manual description when you have 3,000+ photos in the database. Thanks!

          Technical SEO | Nov 14, 2013, 9:18 PM | TheSEOGuy1
          0
        • designquotes

          Does anchor text penalty apply to internal links?

          We already know that over optimsied anchor text for external will cause a penalty. But what about internal links? All of our blog posts include an advertisement linking sales pages. These links all use the exact same anchor text. Is linking to an internal page from so many other pages (blog posts) likely to trigger a penalty? Here is an example: http://www.designquotes.com.au/business-blog/four-ways-to-enhance-your-e-commerce-site-for-busy-shoppers/ This links to http://www.designquotes.com.au/web-design-quotes Many of the posts link to the same page using the anchor text "Compare Web Design Quotes from Local Designers."

          Technical SEO | Mar 22, 2013, 11:02 PM | designquotes
          0
        • RKanfi

          Does the use of sliders for text-on-page, effects SEO in any way?

          The concept of using text sliders in an e-commerce site as a solution to placing SEO text above or in between product and high on ages, seems too good to be true.... or is it? How would a text slider for FAQ or other on-page text done with sliding paragraphs (similar but not this specific code- http://demo.tutorialzine.com/2010/08/dynamic-faq-jquery-yql-google-docs/faq.html) might effect text-on-page SEO. Does Google consider it hidden text? Would there be any other concerns or best practices with this design concept? faq.html

          Technical SEO | Sep 9, 2012, 10:59 AM | RKanfi
          0
        • NetPicks

          How do I add meta descriptions to Archives in Wordpress?

          My most recent crawl returned a number of 'missing meta description' errors, and when I checked individual URLs, it turned out they were Wordpress Archived pages - for individual months and days (e.g. http:// .../2011/01). What's the best way to go about adding descriptions to these pages, if at all? Or should I have these pages not be indexed? I am using the All in One SEO plugin, so maybe there is an easy fix through this plugin, or it may be the cause of these errors? Any help is appreciated, thanks in advance! **EDIT After looking it up further, I have decided to use noindex for Archives, which should solve my problem right? Or is there a benefit to having those archived pages?

          Technical SEO | Jun 22, 2011, 9:54 PM | NetPicks
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.