Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Alt text and itemprop description
-
I want to optimise the logo on our site. Our developers have presently got the site logo code like this:
601 character description, no keywords
1. How best to use the alt text and description?
2. Do I concentrate on alt text?
Isn't the 601 character description:
a) too long, and
b) an opportunity to add relevant keywords again, like the alt text? -
Thanks Tom, yes that's very helpful
-
I would use schema on the URL, so Google knows what you want to appear as your logo. However, the description is not as necessary.
script type="application/ld+json">
{"@context": "http://schema.org/",
"@type": "Organization",
"url": "http://www.yourcompany.com/",
"logo": "http://www.yourcompany.com/logo.png"
}If you use <a class="selected" data-selects="microdata">Microdata</a> schema you will have your description show up on your page you want that?
ACME Hotel Innsbruck
alt="hotel logo" />
A beautifully located business hotel right in the
heart of the alps. Watch the sun rise over the scenic Inn valley while
enjoying your morning coffee.
alt="Company name"/>
alt="image description" title="image tooltip"/>
Alt text is best when always used but you do not want to make it too long. Three words should suffice at most As far as a description goes under your logo that's a choice you in your designer have to speak about I would think it would look a little odd.
Keep in mind
"Each image should have an alt text. Not just for SEO purposes but also because blind and visually impaired people otherwise won’t know what the image is for. A title attribute is not required. It can be useful but in most cases, leaving it out shouldn’t be much of an issue."
- https://yoast.com/image-seo-alt-tag-and-title-tag-optimization/ (ALT TEXT)
- https://developers.google.com/search/docs/data-types/articles (news)
- https://www.logomaker.com/blog/2014/11/19/use-schema-org-markup-logo-design/
- http://webmasters.stackexchange.com/questions/58059/correct-usage-of-schema-org-for-logo
I hope this helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor text with punctuation
Hey Moz Does anchor text with punctuation effect anything, does google even read it? I know matching exact anchor text to high volume keywords doesn't matter as much any more - but it still definitely makes a different as our reports show. Thanks
Technical SEO | Mar 2, 2016, 6:07 AM | wearehappymedia0 -
Meta Titles and Meta Descriptions are not Indexing in Google
Hello Every one, I have a Wordpress website in which i installed All in SEO plugin and wrote meta titles and descriptions for each and every page and posts and submitted website to index. But after Google crawl the Meta Titles and Descriptions shown by Google are something different that are not found in Content. Even i verified the Cached version of the website and gone through Source code that crawled at that moment. the meta title which i have written is present there. Apart from this, the same URL's are displaying perfect meta titles and descriptions which i wrote in Yahoo and Bing Search Engines. Can anyone explain me how to resolve this issue. Website URL: thenewyou (dot) in Regards,
Technical SEO | Dec 12, 2015, 8:53 AM | SatishSEOSiren0 -
SEO-impact of mouseover text on header pictures
Hi, what do you reckon of taking away the mouseover effect on the header pictures seen on www.viventura.de/reisen/peru?
Technical SEO | Aug 28, 2014, 1:44 PM | viventuraSEO
We are thinking of eliminating the mouseover text to make User Experience even better but are worrying that our ranking might go down when doing so. Any experiences, any help is highly appreciated!
Thanks, Benno0 -
Phone Number In Meta Description
People are more likely to call us, than email us. However, if they're using a mobile device, there's a click to call button on that site. My question is this: google does not include our phone number in our meta description. I could try to get the description changed, but it doesn't seem like it would make that big of a deal for just the desktop site. Am I missing something about the importance of the phone number on a desktop site? Any experience with this situation? Thanks, Ruben
Technical SEO | Oct 16, 2013, 3:58 PM | KempRugeLawGroup3 -
Links under Meta Description when performing a search
Doing research for clients, I have came across seeing sites displaying hyperlinks underneath their own meta description. keywords that I have googled that result with hyperlinks displaying under meta descriptions: Google'd: iacquire (brand) bmw wheels (Beyern Wheels, position 1) aftermarket bmw wheels (MMR Wheels, position 2) These companys have hyperlinks underneath their descriptions. Anyone have any ideas why this happens or how it happens?
Technical SEO | Jun 7, 2013, 6:48 PM | frnprz0 -
SEO plugin by Yoast messing up my title/meta description
Hey guys, I'm having some issues with my wordpress blog, and I believe SEO plugin by Yoast could be the one causing it. I have set a title for my wordpress blog, and a tagline. This was set in dashboard > settings > general Under "titles and metas" > home in the plugin it says, title: %%sitename%% %%page%% %%sep%% %%sitedesc%%, and meta description is blank. The reports on seomoz says my title is title+meta description - making it to long (to many characters). What could be the issue here? Thanks in advance!
Technical SEO | Nov 30, 2012, 10:23 AM | danielpett0 -
Does the use of sliders for text-on-page, effects SEO in any way?
The concept of using text sliders in an e-commerce site as a solution to placing SEO text above or in between product and high on ages, seems too good to be true.... or is it? How would a text slider for FAQ or other on-page text done with sliding paragraphs (similar but not this specific code- http://demo.tutorialzine.com/2010/08/dynamic-faq-jquery-yql-google-docs/faq.html) might effect text-on-page SEO. Does Google consider it hidden text? Would there be any other concerns or best practices with this design concept? faq.html
Technical SEO | Sep 9, 2012, 10:59 AM | RKanfi0 -
Alt and Title Attributes in Anchor Tags
Does it hurt to use alt and title attributes inside an anchor tag? Example: view my website article
Technical SEO | Jun 25, 2011, 12:52 AM | donationtown0