How many links per week/month should a link building campaign acquire?
-
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period?
Thank you,
-
What do you do to determine the quality of a site to acquire a link from? Is it just a Moz score of 50 or more? Is it just a link from an industry you are targeting?
We are a B2B Company, so we feel we can link to a diverse range of industries and topics. Some times I look at a company with a Moz DA of 30 and think it is a good link to acquire because we want to sell to that industry. Sometimes even more so than another link I acquire that might have a Moz DA of 50. I never link to sites that dont make sense for our business.industry. Is this a good strategy or should I keep my focus on the high Moz DA first?
Thanks for any help. I realize this response is kind of jumping all over the place.
-
I agree with Jordan - Quality over quantity, always. That being said, you need to make sure your links are coming from ideal sources. I think there is a pecking order to linkbuilding, and it goes as follows:
- Follow/NoFollow
- Link strength
- Link relevancy
- Number of links from differing sources
5) Number of links
Other factors may be involved here such as how many people are involved in the campaign (if it's only you, there are obviously lower expectations than if you have a full team working on it).
Also keep in mind that Penguin 4.0 was released a few weeks ago so the quality of your link profile is very important. That being said, penalties are (theoretically) less impactful and easier to overcome, so feel free to experiment with link building strategies beyond simple guest posting to maximize your incoming link juice and get your rankings improving.
Lastly, remember to spread your inbound links over pages that are relevant to the topic of pages your are blogging on. Don't send everything to your homepage if you have a relevant page somewhere deeper in your site.
If you want to discuss some strategies to help improve your effectiveness/efficiency, feel free to reach out and I will help out as best I can.
Cheers!
Rob
-
I think quality links should be taken into consideration more heavily over quantity. A few quality backlinks would be a lot more beneficial than a vast amount of poor backlinks.
Don't try to quantify how much focus on the quality while building strategic marketing relationships and you will be fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
link building problems
Hello everyone
Link Building | | mkeshavarzmozprodt
I am not sure about the way Moz rank websites but sometimes I think it's a bit confusing. As an example, it kept changing in 3 days by going up and down. In addition, It is not compatible with my Ahrefs ranking. Would you please tell me which one is more correct and accurate in terms of my website authority?
It would be my pleasure if you take look at it first. Thank you in advance.
https://www.englishdon.ir/0 -
At What Point Are We Doing Too Much Link Building?
Hello Mozzers! This is a question that has been gnawing at the back of my mind as I learn more and more about link building. Historically, we have offered scaling package sizes with larger numbers of backlinks hand-built each month. We do this so our packages are very tangible for our clients. Our packages range from 15-100 backlinks each month. As I learn more about how to build links PROPERLY I am finding it next to impossible to keep up. I feel like we are definitely going the wrong direction in that regard. What are some of your thoughts on this? Thank you in advance for your valuable advice and support, Moz community!
Link Building | | ChoChauRice0 -
Too many on page links
Hi i'm new to MOZ, after sacking my SEO consultant due to the penguin update. My site position isn't fantastic right now for my national and local search terms 😞 The first problem i have is tackling too many on page links. I understand it should be 100 or less, unless users would benefit more. Looking at my links i have up to 200 on page links (which i know are not beneficial or user friendly). If i give you an example this page has 208 links: http://www.drivejohnsons.co.uk/blog/page/3 Heres another one with 157 links: http://www.drivejohnsons.co.uk/author/admin/page/2 Here's one that isn't associated with my blog that has 188 links: http://www.drivejohnsons.co.uk/testimonials On average most pages excluding the blog have around 120 links per page and i know thats to do with my Nav Bar - which i will sort out. My question is: Because the majority of these high link pages are associated with my blog, will that affect my site SEO performance? If yes, does anyone have any suggestions as to how i can reduce the total links on each page within my blog? The more i blog, this number is only going to increase 😞 Im using wordpress. I was just wondering if any of these imports would help ? | Blogger | Install the Blogger importer to import posts, comments, and users from a Blogger blog. Blogroll | Install the blogroll importer to import links in OPML format. Categories and Tags Converter | Install the category/tag converter to convert existing categories to tags or tags to categories, selectively. LiveJournal | Install the LiveJournal importer to import posts from LiveJournal using their API. Movable Type and TypePad | Install the Movable Type importer to import posts and comments from a Movable Type or TypePad blog. RSS | Install the RSS importer to import posts from an RSS feed. Tumblr | Install the Tumblr importer to import posts & media from Tumblr using their API. WordPress | Install the WordPress importer to import posts, pages, comments, custom fields, categories, and tags from a WordPress export file. | If anyone can help, i would very grateful.
Link Building | | Anthony19820 -
Is tiered link building a good thing?
I think that I have watched all the webinairs and online courses available on the web, but I still don't seem to know how and where to get links from. I know what type of links I should be getting and what type I should be avoiding, but that little luck so far. I came across the website of Matthew Woodward about tiered link building where he explains how to do this type of link building in depth. It seems quite interesting but also a lot of work so I don't want to invest my precious time in something that will be penalised by Google in the near future. Is there anyone that can give me some reason why I should or shouldn't do this?
Link Building | | BridalHotspot0 -
Link building when your domain name is your head term.
Hello, I am working with a company that their domain name is the same as the head term. For example, if I was going for the head term coffee, and my site was coffee.com. This is specifically in the medical space, and i'm competing directly with Web MD and The Mayo Clinic, my advantage on the term is the EMD. We have a legitimate site with thousands of pages of relevant content, and I am starting a guest blogging campaign on relevant health sites. My real challenge is when I go for anchor text links should I ideally go for [head term] or [headterm.com] as the anchor text. Thanks in advance for your insights Zach
Link Building | | Zachary_Russell0 -
Determining When You May Have Too Many Links
Hi, I was recently reading how the Penguin update can penalize your site for having too many links because it looks unnatural or over-optimized. It seems that this depends on your niche and how many links your competitors have. If you are comparing your site's inbound linking domains compared to other sites in your industry, what is a safe percentage to exceed your competitors. For instance, is it okay to have 120% more linking domains than your competitors but risky to have more than 200% more than your competitors? Thanks!
Link Building | | Charlessipe0 -
Squidoo for link building?
Hello Mozzers I'm thinking about using squidoo as a part of my link building. I've never used squidoo before, I'd love to hear from Mozzers using sqidoo for link building and traffic generation.
Link Building | | Thommas0 -
Link Building Training Courses (UK)
Hi, Does anybody know of any good UK Link Building training courses or trainers? I have read loads of information on here and other sites which tells you that you need to get good high quality links but have not found much information on exactly how you go about doing this (apart from looking at competitors links - which is easy). So I would love to get some training for me and another team member here on Link Building specifically.We have all the other areas of SEO pretty much covered and get pretty good rankings for long tail and some broad phrases. We just need a bit of extra Link Building help to boost some rankings up even further. Thanks in advance Andy
Link Building | | BoxLimited0