Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
-
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product
[target product]
"target product"
+target +product
I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.)
However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat:
" duplicate keywords will impact on quality score. your all keywords will compete with each other"
However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal.
I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
-
Do different match types really "compete against each other" I would think not. Are you really saying if theres: [some keyword] and +some +keyword that Adwords won't only send the closest match type to the auction and ignore others, or, if the bid for [some keyword] is $1.00 and for +some +keyword is $10.00 then you are effectively bidding $10.00 on some keyword. However this is rare someone would make the broad match bid higher than a closer match type, so in reality I don't see a realistic scenario where a broad match is "competing" against an exact match to effectively raise the CPC. If the broad match bid was $0.99 and the exact match was $1.00 the exact match still goes to the auction with $1.00 max CPC. You only send one keyword to the auction correct?
-
My apologies if I haven't presented this clearly. However, I'm not seeing anything contradictory here:
"If same keywords are used in different match types then they are not considered as duplicate keywords."
Vs
"As Alick300 has mentioned, keywords with different match types are not considered duplicates"
As a matter of course, it would be a good exercise to run your campaign through Adwords Editor to check for duplicate keywords (as referenced above), in case any have slipped through the net.
Good luck with your campaign!
-
This contradicts what the previous poster before you posted which I believe is more accurate.
-
If you are concerned about duplicate keywords, download the Adwords Editor and follow Google's guidelines on identifying and removing them, here: https://support.google.com/adwords/editor/answer/47633
QS aside, my concern with duplicate keywords would be the cost implication as you'll end up bidding against yourself in the auction. As Alick300 has mentioned, keywords with different match types are not considered duplicates. Be aware that broad match keywords with the same words in different order, etc would be considered duplicates.
I hope that helps you.
-
Hi,
You are on right track. If same keywords are used in different match types then they are not considered as duplicate keywords. Just remember the keyword with the highest AdRank enters the general auction for placement.
Generally the advertisers tend to follow different strategies and stick with the one, which gives them higher Conversions, high Return on Investment (ROI) etc...
1. Launch different match type keywords within a single ad group and go with the ones, which gives you better results.
2. Launch different match type keywords in different ad groups OR different campaigns and then add embedded negative match type keywords to streamline the traffic. Now, once you accrue data, you can pause the match types which are not proving worth for you and optimize the rest of the keywords.
Bid higher on_ exact_, lower on phrase and the lowest on broad.
Using this strategy, when all match types could be matched to a query, the most restrictive type wins, your ad-rank will be higher, and as a result, your chances to win a higher position (in the auction) are higher.
Hope this helps
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How should I update the grouping of keywords in a google ads account
hi, I have a google adwords account running for a while in a fairly competitive market in a major city so there is only one geo location with many suburbs or council areas as popular searched. I have keywords that are 2-4 words long and very similar. I have had one keyword in its own campaign, several in one campaign and a location campaign. The location campaign has several adgroups for specific suburbs. My question is that the most popular search terms are similar but in different campaigns and I am wondering if this is not the best way. for example I have these keywords in separate campaigns as exact match and phrase match
Paid Search Marketing | | salliWW
rubbish removal
rubbish removal near me
rubbish removal Washington But the way google uses exact match seems to be changing and I am concerned these would be best in one adgroup. Also these keywords trigger similar phrases, for example, waste removal. Is it best to put them in one campaign with one ad group or one campaign with separate adgroups, or leave as is. As competition has increased I need to bid for top of page now and need to keep budget rises as little as possible..0 -
Can a third-party advertising agency lock me out of Adwords?
Hey all, I've just started at a new company. We spend quite a bit on Adwords and I'm tasked with seeing how that is going and assessing that spend. The problem is, Adwords and Youtube ads have been given to a third-party advertising agency. They are only willing to share the number of clicks, cost and conversions, stuff like that. They refuse to give us access to the account. Is this legal? I mostly want to get in there to look at keyword history, see what we have bid on, how often it was searched, stuff like that. But they won't let us in and I'm wondering if they are required to let us look at our account as I would think they are. Please help!
Paid Search Marketing | | DanDeceuster2 -
Seeing lots of 0 seconds session duration from AdWords clicks
Does anyone have more information on one why this might be? Thanks in advance! GyuYc5F.png
Paid Search Marketing | | Whittie0 -
AdWords quality score of landing pages and subdomains popularity
Hello, I have an AdWords account whose landing pages point to (i.e.) http://www.domain.com/landing01.php I've been using this account for ages, it has a good score and history, so I want to keep it. The first question is: may I use landing pages on different subdomains within the same AdWords account (and in the same root domain)? I.E. (http://cheese.domain.com/landing01.php and http://wine.domain.com/landing02.php) 2nd question: the www subdomain has good subdomain metrics (authority /trust and, generally, links) while the "cheese" subdomain has not (no backlinks at all). Do I get any benefit in Adwords (like quality score or other) if I publish my landing pages under a subdomain with better subdomain metrics (or number of links)? Or should I just go with http://cheese.domain.com even it has no authority at all? Thank you, DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
Near-duplicate content for landing pages - use noindex?
We want to create 5-10 near-duplicates of our homepage to use as landing pages – nearly all same text, but some different images. We want to make sure Google doesn't ding us for duplicate content. Is the best way to do that to tag each of these pages with "noindex"?
Paid Search Marketing | | HopeIndu1 -
AdWords Sitelinks Disapproved
Hello,
Paid Search Marketing | | Instabill
I cannot find a justifiable reason as to why Google AdWords has disapproved my sitelinks. 1. My link text is descriptive of each page. For instance, I use the link text "Merchant Accounts" for the URL http://www.instabill.com/services/merchant-accounts/ 2. I have four extensions within one campaign. Each have 5 sitelinks with all the same link text and destination URLs. However, only two of the "Merchant Accounts" sitelinks were disapproved from two out of the four extensions. Two "High Risk Accounts" linking to our High Risk Merchant Accounts page were disapproved out of my four extensions, one "Industries We Serve" to our eCommerce Industries page was disapproved, and one "Offshore Accounts to our Offshore Merchant Accounts page was disapproved. Why are some disapproved and not all? 3. I use Daddy Analytics to generate my destination URLs for tracking purposes, but I do not see this as being an issue since the URL still begins with the URL in bullet point 1. After reading a few threads within the AdWords community and reading the AdWords Sitelinks Guidelines, I feel as if I have followed the guidelines. Any helpful advice would be appreciated.0 -
How Can I Target Certain Countries in Google AdWords without Excluding Other Countries?
So, here is the situation: Our company works with merchants worldwide (with the exception of those who live in excluded high-risk countries--mostly in Africa), but most of our Google AdWords leads come from Indian merchants. My CEO wants our campaigns to convert leads from other countries (i.e., the UK, Germany, US, Canada, Australia, etc.), but I have no idea how to do that without excluding India. However, my CEO does not want to exclude India from our AdWords campaigns as the leads are profitable. We simply want more diversity with out leads in terms of geographic location. I am sure there are resources on the Web about how to do this, but I am not an Adwords expert and am unsure of what phrases to search to find the answers. Direct advice or helpful links are much appreciated. Regards,
Paid Search Marketing | | Instabill
Meghan0 -
Adwords: Brand ads appear bottom of SERPs
Hello, I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google. This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them. CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4. Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions. Much thanks,
Paid Search Marketing | | Unity
Davinia2