Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
-
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product
[target product]
"target product"
+target +product
I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.)
However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat:
" duplicate keywords will impact on quality score. your all keywords will compete with each other"
However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal.
I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
-
Do different match types really "compete against each other" I would think not. Are you really saying if theres: [some keyword] and +some +keyword that Adwords won't only send the closest match type to the auction and ignore others, or, if the bid for [some keyword] is $1.00 and for +some +keyword is $10.00 then you are effectively bidding $10.00 on some keyword. However this is rare someone would make the broad match bid higher than a closer match type, so in reality I don't see a realistic scenario where a broad match is "competing" against an exact match to effectively raise the CPC. If the broad match bid was $0.99 and the exact match was $1.00 the exact match still goes to the auction with $1.00 max CPC. You only send one keyword to the auction correct?
-
My apologies if I haven't presented this clearly. However, I'm not seeing anything contradictory here:
"If same keywords are used in different match types then they are not considered as duplicate keywords."
Vs
"As Alick300 has mentioned, keywords with different match types are not considered duplicates"
As a matter of course, it would be a good exercise to run your campaign through Adwords Editor to check for duplicate keywords (as referenced above), in case any have slipped through the net.
Good luck with your campaign!
-
This contradicts what the previous poster before you posted which I believe is more accurate.
-
If you are concerned about duplicate keywords, download the Adwords Editor and follow Google's guidelines on identifying and removing them, here: https://support.google.com/adwords/editor/answer/47633
QS aside, my concern with duplicate keywords would be the cost implication as you'll end up bidding against yourself in the auction. As Alick300 has mentioned, keywords with different match types are not considered duplicates. Be aware that broad match keywords with the same words in different order, etc would be considered duplicates.
I hope that helps you.
-
Hi,
You are on right track. If same keywords are used in different match types then they are not considered as duplicate keywords. Just remember the keyword with the highest AdRank enters the general auction for placement.
Generally the advertisers tend to follow different strategies and stick with the one, which gives them higher Conversions, high Return on Investment (ROI) etc...
1. Launch different match type keywords within a single ad group and go with the ones, which gives you better results.
2. Launch different match type keywords in different ad groups OR different campaigns and then add embedded negative match type keywords to streamline the traffic. Now, once you accrue data, you can pause the match types which are not proving worth for you and optimize the rest of the keywords.
Bid higher on_ exact_, lower on phrase and the lowest on broad.
Using this strategy, when all match types could be matched to a query, the most restrictive type wins, your ad-rank will be higher, and as a result, your chances to win a higher position (in the auction) are higher.
Hope this helps
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics showing my Adwords campaign bounce rate at 0%
I am relatively new to Adwords, and I can't figure out why the Adwords section of Analytics is showing all my site visitors at 0% bounce rate. Does that mean the account connection is not done right? Obviously Google ads are not a 0% bounce rate. If I can't get that to work, does anyone know how Google ads appear in Traffic? Is it Direct or Referral? I'm sure there's some simple answer I'm just not aware of, I would appreciate anyone's help. Thanks!
Paid Search Marketing | | Crystalline_150 -
AdWords training resources
Hi guys, Aside from Google certification, can anyone suggest a good training program for Adwords? I'm studying their materials, but more formal training, where I can be tested in my knowledge and improve in certain areas as necessary. I want something with videos with demonstrations. Going from organic SEO to SEM and am frightened! Thanks,
Paid Search Marketing | | SSFCU
Sarah0 -
AdWords Sitelinks Disapproved
Hello,
Paid Search Marketing | | Instabill
I cannot find a justifiable reason as to why Google AdWords has disapproved my sitelinks. 1. My link text is descriptive of each page. For instance, I use the link text "Merchant Accounts" for the URL http://www.instabill.com/services/merchant-accounts/ 2. I have four extensions within one campaign. Each have 5 sitelinks with all the same link text and destination URLs. However, only two of the "Merchant Accounts" sitelinks were disapproved from two out of the four extensions. Two "High Risk Accounts" linking to our High Risk Merchant Accounts page were disapproved out of my four extensions, one "Industries We Serve" to our eCommerce Industries page was disapproved, and one "Offshore Accounts to our Offshore Merchant Accounts page was disapproved. Why are some disapproved and not all? 3. I use Daddy Analytics to generate my destination URLs for tracking purposes, but I do not see this as being an issue since the URL still begins with the URL in bullet point 1. After reading a few threads within the AdWords community and reading the AdWords Sitelinks Guidelines, I feel as if I have followed the guidelines. Any helpful advice would be appreciated.0 -
Multiple keyword match types - same ad group, or separate ad groups?
Hi guys, Looking at an account that has historically used broad matching, and i'd now like to take some of the better performing keywords and duplicate as phrase and/or exact match to increase the quality of traffic to the landing pages. I know I can add red shoes, "red shoes" and [red shoes] to the same ad group, however I've also read that people are creating separate groups for each match type. Other than easy of management (same group), or more granular targeting of ads (separate groups), should I go with either approach, or a blend of the two? My key objective in this restructure is to drop the currently high bounce rate on the landing pages by improving the relevance of the incoming traffic. Cheers, Jez
Paid Search Marketing | | jez0000 -
Keyword Domains for PPC
I have a client who wants to buy a lot of long domains with keywords in them, for example, thesandiegopetstore.com (this is fictional) and then set up a PPC landing page for each. They think that when someone types in "san diego pet store" that their domain will be listed high and then they will get a lot of traffic. My concern is that they will own a lot of domains for their company and I thought Google is getting pretty adamant about companies not having a lot of domains, and I thought that keyword domains are not as effective as they used to be -- that branding is more important now. Also, I think the domains they've picked target very competitive keywords and that perhaps they will get a lot unqualified traffic and will still have to pay for the clicks. What do you think? What is the best way to set up PPC landing pages?
Paid Search Marketing | | klkirby0 -
Does anyone know of an excel template for creating keyword combinations?
I am looking for an Excel template with Macros that would allow me to drop a column of keywords next to a column of modifiers and it would build out thousands of keywords with a Macro. Can anyone drop their best SEO/SEM Excel template spreadsheet links in the comments?
Paid Search Marketing | | eli-hgm0 -
How accurate is the Google´s keyword tool regarding monthly searches?
How correct is Google´s keyword tool regarding the estimated number of Global Monthly Searches? Judging from my adwords campaigns the real number of impressions is 1/3 compared to the estimated number for an exact match. What is your experience?
Paid Search Marketing | | europeandomaincentre0 -
Adwords budget for different days of the week
We operate a Google Adwords campaign that clearly performs better conversion wise on Monday, Tuesday and Wednesdays ... What is the best way to stack a higher daily budget on specifc days in Adwords - There doesn't appear to be any formal way of doing this and the advice online is mixed...
Paid Search Marketing | | digitalarts0