Many thanks Rui, we'll try Yahoo! and Bing advertising.

We have different products for different clients and the purpose of the initial question was to understand (if exists) a kind of "cross-sectorial" typical CTR for a Remarketing campaign based on the average of real data of other PPC professionals.

Right now have several remarketing campaigns running for different clients, specifically we would like to know what do you think to be a good CTR for this market fields:

a) Automotive (high profit margin for each acquisition).
b) Online printing (low profit margin for each acquisition).
c) Beds and mattresses e-commerce (high profit margin for each acquisition).
d) Leather bags (medium profit margin for each acquisition).

Is in your opinion the Remarketing a good solution, in terms of increaseing the PPC budget by a reasonable profit margin for these 4 market fields (a, b, c, d )?

Which kind of PPC (other than AdWords) would you use for them?

Many thanks.

Many thanks Rui for sharing with us your data! It's very helpful for us!

Anyway, which kind business model do you have for your "education product"? Monthly subscription?

Thank you Logan, we're aware that the CTR depends on a ton of factors, we just needed to listen about some real-world CTR from other marketers that had run Google AdWords remarketing campaigns.

Many thanks for your answer!

YESdesign

Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign?

Many thanks to everyone that answers.

YESdesign

Hi Stephan,

I don’t want to use tricks to cheat Google, what I'm trying to figure out is just if "Capitalizing Some Keyword in Italian Language", that is not grammatically correct (for the Italian Language, please see my reply to Ryan) can cause me a better click-through-rate or a penalization.

Just want to know if some of you try this in organic SERPs and not only in AdWords ads, or faced the same problem in his SEO work.

Thank you so much for your answer!

Thank you Ryan for the answer!

Yes by capitalizing each key word I mean “Just The First Letter Of Each Word”.

Now I have an extra issue on that: in Italian language is not properly correct to add capitals in some letters of the title.

For example, in a Wordpress post

a) in English “I Can Use the First Letter in some Keywords and it Still Remain Grammatically Correct.”

b) In Italian I cannot use the first letter of the word capitalized because is not grammatically correct. In Italian is correct the capital for the first word of the titile and generally for the nouns.

In your opinion, capitalizing the first letter, also if in Italian language is not correct, is a good idea as well as in English?

And, most of all,

do you think Google “knows” this difference and for that Google can be suspicious and give us some penalities?

Thank you Lakeside! Yes by "Google-AdWords-guy" I mean a Google employee, I have to say that he told me a lot of useful tips for what concern AdWords.

Thank You For The Example!

Hello there!

A Google-AdWords-guy call me for give me advice about how to optimize my last campaign in google Adwords.

He told me to “Capitalize Each KeyWord of the Title” of the ad to catch the attention of the users in it.

1. Does it make sense to apply this “rule” in the title tags?

2. Does Google interpret this like “hey, you are trying to manipulate the SERP click-through! You are cheating, now go down in the SERP!”.

3. Do you think this rule works also for the tweets?

Ok, I hope I’ve been clear enough to expose my issue. Any comment, advice, test or experience that you share about this is appreciated.

Thank you!

— YESdesign team —