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Category: Conversion Rate Optimization

Chat through best practices for conversion rate optimization.

  • Kyle_M


    ecommerce conversion rate marketing

    I work for an ecommerce company that has many of its shipments go by LTL freight. Our customer service team has issues with a few customers per month that aren't equipped to receive freight shipments which leads to returns and other issues. In an effort to better inform our customers, the customer service team is requesting that we add a checkbox to the checkout that requires customers to agree to our shipping and returns policy, including a link to the policy page. I am wondering how concerned people here would be that requiring the customer to check a box agreeing to those terms would lead to more customers abandoning during the checkout process. Or do you think it's not a concern? Thanks for your thoughts.

    | Kyle_M
    0
  • Frankie-BTDublin

    This question is deleted!

    | Frankie-BTDublin
    0
  • culturefoundry


    Hello everyone, As Headless Wordpress becomes more and more popular, it becomes more complicated to manage and track 301 redirects. I'm reaching out for advice on this. Our main issue right now, is that after migrating from Drupal to a Headless Wordpress/React platform we lost the ability to track, manage, and view traffic analytics for users hitting those redirects. This was something we were able to do in Drupal. Example: If we have a redirect in place we could see how many times in the past x number of days that redirect was hit by users attempting to access the old URL. Unfortunately, Yoast Premium, has been helpful with other SEO needs, but this is one that it is not able to manage. Anyone have any ideas, experience, or thoughts on this issue? Thanks for your time

    | culturefoundry
    1
  • ben10001


    Hi We have a travel site with over 3000 pages in English. Of these around 200 relate to products and the rest are content articles, most of which with very low traffic. Certain products and pages appeal directly to users in different languages (around 20-30 out of 200 for each language). We are debating how to go about translating these pages... If we did "oursite.com/es/product", "oursite.com/de/product", etc then users entering the site on these translated pages from Google would be limited to seeing a very cut down site, bearing in mind most speak English and would also be able to interact with our English language content we are probably losing out. Also, if we detected user language on entry, we would show effectively hide most of our product and content from users. Any suggestions or ideas about how to go about this without losing engagement/conversions/creating a mess?

    | ben10001
    0
  • Kingalan1


    We are attempting to keep the number of CTAs (Calls to Action) on our commercial real estate website to a minimum. Our adjusted design (see attached) has 2 CTAs. One is "Contact Agent" the other is "Schedule a Tour". We are focusing on the listing page, which is the primary product page and critical in terms of CTA. Our mobile version does not show a phone number while the desktop version (also attached) displays a phone number. Should the mobile version also display a button a phone number? Some members of our target audiences, business owners and executives who are often in their 40s and 50s may prefer to call us up rather than communicate by written message. Any suggestions for elegantly displaying the phone number without causing confusion? I have read that the number of CTAs should be limited so I am on the fence as to whether or not to include a phone number Thanks, 
    Alan 6yR88Vt WwYpt81

    | Kingalan1
    0
  • plumrocket1


    I have a very strange feeling that someone bad is trying to hurt our company, but maybe I am wrong. Let me explain. In the last two month, we have seen a very significant drop in sales on our website, but we couldn't figure out why. We have looked at different metrics (Google Search Console, Moz, Google Analytics), but everything looked alright. We had 10% loss in traffic, but we didnt believe at the time that it could be the main issue. Just yesterday we've discovered the following (please see attached screenshot😞 On August 18, 2018 Google launched Search Update On the same date, we had a jump in Organic Search Impressions for one particular keyword, which we never tracked before: "free facebook login". Majority of all impressions (233,000 out of 258,000) were from Philippines. Very low total number of clicks (50 clicks) led to 0% Average CTR for this keyword. Which in return, also lowered our global CTR by 1%. One month later we had 1000's of spam emails sent to our Helpdesk from two IP addresses, also from Philippines. We blocked them of course. It could be all coincidence. I dont know. But do you think that someone can use this fraudulent tactic to lower our CTR and drop our ranking and traffic? Can this influence our SEO in any way? It's also possible that someone is attacking Facebook and we just happen to be there, on the first page, for the same keyword. Should we try to eliminate our page for this keyword and see what happens? I've checked this article from Rand Fishkin - https://moz.com/blog/impact-of-queries-and-clicks-on-googles-rankings-whiteboard-friday and it seems that CTR is an important factor. However the article is from 2015 and maybe it's no longer relevant. What should we do? Thanks! G86Nge4

    | plumrocket1
    1
  • Kingalan1


    We are redesigning our web site real estate (www.nyc-officespace-leader.com). A key component of the site is the property search form. Currently visitors completes 5 fields and properties that meet the criteria are displayed to the visitor. I have noticed that my leading competitors (www.42floors.com, www.squarefoot.com) use multi step forms that ask single questions of the visitors. In effect they are reducing complexity by asking a single question per form. However the visitor must complete additional forms. Before results are served, both competing sites require the visitor to release contact info. 42floors has a clever inducement for the visitor to release their info: "Their are 127 listings that haven't been posted yet, but are visible to members." Once the visitor releases info they get to view the listings. While this is somewhat coercive, I suspect it is effective in obtaining customer date. While I understand it may result in some visitors bouncing off the site, the form completions are extremely valuable. Currently we provide listings without requiring registration but obtain very little data about visitors. In New York City, there are so many commercial real estate sites that visitors have a tendency to bounce from one to another without leaving info or calling. Multi step forms would allow me to add questions that are highly pertinent. Like when do they need possession, how long a lease term. By being asked very specific, relevant questions I wonder if that would not in fact increase the likely hood of the visitor to release info Any advice?? I am attaching several of the forms in question. In the event that we proceed with a multi part form, their are certain services like Leadformly that integrate with Wordpress. I see the eliminate the need for a Capcha and have other advantages. Is it beneficial to use such a package? iQUNh 19ugT he23uak

    | Kingalan1
    0
  • CHEATERS


    What I would like to know is how valued a link from the BBB is. I've searched various forums and websites to try and put a value on it, but I can't find a whole lot of useful discussion on it and how it can affect rankings. My ecommerce company has been approached by the BBB for Accreditation, which is something I've always been somewhat interested in. I realize many business owners either love/hate the BBB, but so far I have had several claims with them and they've always sided with my company, despite not being accredited. The BBB rep immediately started spouting off the benefits of having the BBB link to you, and I could see that as being true. They have a DA of 96, and obviously not everyone can get a link on that website (money and good reputation required). However, he probably exaggerated when he said often times businesses skyrocket in the rankings because of this backlink; he also seemed to think having the BBB code and badge that link to the BBB website seemed to affect rankings, which I don't think is correct. I also think that having their badge on our website could increase sales conversion (and maybe even increase the number of people that complain to the BBB). I'm not too worried about the complaints since we don't have ethics problems. The accreditation is $750 (seems high) and I'm not sure if it's really worth that amount, but I could be wrong. Would love some professional insight on if the BBB is worthwhile link or if it's overhyped and the money would be better spent elsewhere. At face value, it certainly seems like a good investment and I'd love to hear some insight as to how much value their backlink truly has to a company or if that money is better spent elsewhere.

    | CHEATERS
    3
  • Kingalan1


    My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background? I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket We plan on using this landing page for LinkedIn advertising. Thanks!!

    | Kingalan1
    0
  • Arnaud_Fo


    Hi all, I am considering using full overlays/modals for an e-commerce site for all our product pages (category/listing pages will be "normal", the product page will come over the listing page as an overlay/modal when you click on the product). Those “product overlays” will also be accessible directly with own URL (if need to be linked to for ex.). All the literature I find out there treats overlays and modals as “marketing” ones (ads, sign-ups, etc.) and is generally critical to overlays when it comes to SEO, while also saying that an overlay that has to do with good UX should not hurt the SEO of our site. What do you think? Will all product pages as overlays be considered as good UX by the search engines and therefore not be negatively impacted, SEO speaking? Or should we stay clear of overlays and create “normal” product pages? Thanks in advance! Arnaud NB: The reason we want to create those overlays are for design and UX purposes, and try to increase our conversion rate.

    | Arnaud_Fo
    0
  • Cesare.Marchetti


    HI Will a Metadescription with GREEN checkmarks be perceived as spammy in general? Or is one with BLACK checkmarks better? Depends on the topic/target audience, etc.? --> see screenshots. No doubt that the green will stand up more (increases CTR) in the SERPS but if it is perceived as less trustworthy or even spammy by the target audience its not worth doing it. Any experience with that? Would really like to know what do you think about it. Cheers, Cesare 0G3Fd

    | Cesare.Marchetti
    0
  • Jonathan.Smith


    I have read a few articles that say indicating a language per webpage with hreflang really only helps sites that use multiple languages. Although my site is only in English, I see that it is ranking for a few foreign language keywords in Google Search Console (not sure exact traffic but roughly 15% of visitors from Search are non English preferred). My thought is that indicating language will help my single-language site because it will weed out the non-english speakers who are probably bouncing from the site. Overall I am thinking it might improve the quality of my search traffic. Do you think my logic is sound, or is adding hreflang not beneficial to my site? All feedback welcomed. Thanks!

    | Jonathan.Smith
    0
  • matt.nails


    Hey Mozzers, Here are some title tag facts as i see them After 50-60 characters Google shortens your title. You want your most compelling info in the title to be readable and not truncated, so it should be written clearly before the character limit. Most important keywords should be used used as close to the start of the title as possible. My question is: Does Google still index the words after 50-60 chars? Many SEO graders make such a big deal about length and i am wondering if they are wrong. Thanks, Nails

    | matt.nails
    0
  • Tormar


    Hi, 1.Can someone explain me with an example what is "The weighted number of conversions under the custom selected attribution model"? How Analytics calculate it? 2. If I increase e.g social source for 1.4 in my attribution model, my organic or direct source are loosing that weighted number of conversions. Could it be because of organic or direct getting lower credit, or for some other reason? Ty. Br.

    | Tormar
    0
  • Tormar


    Do any of you know meaning of "weighted number of conversions" in attribution models? How google analytics calculate it? Any example? Thank you.

    | Tormar
    0
  • Elite-Rob


    Hello Everyone, Currently within Google Analytics, I have a mostly unfiltered view and several goals setup. One of my goals is tracking the download of an eBook (setup to track visits to the 'success' page of the download). At the moment (as I understand it), that tracks "TOTAL" goal completions. So, if the same user/person downloads the eBook twice, I will see 2 goal completions. What I'm trying to figure out is how to generate a report or view or something that tells me how many "unique" users have downloaded the eBook. Is this possible to do? And, can I do it using past data or do I have to setup a new filter that would only track unique users going forward? Thanks in advance.

    | Elite-Rob
    0
  • ringochan


    We are new to amazon. When i was creating a listing, there are alot of fields you can type your keywords in, and each field you can type up to 2000 letters. I have also seen people built up a really long title. So what is amazon looking at?

    | ringochan
    1
  • jws8118


    My client sells 4-wheelers, motorcycles, UTV's, Boats, Jet Skis, etc. They have a live chat box that pops up on average 1.66 times per session and is automatic (does not require the user to click any button) Based on our analytics I am recommending we disable this feature but I want to hear from other professional data-driven marketers. I'm just looking for professional opinions on this strategy. Here are your options: Love Live Chat Pop Ups Hate Live Chat Pop Ups Don't Care/Undecided Let the Data Decide Thank you in advance! mCjeiouqH1

    | jws8118
    0
  • Francis.Magos


    Good day to all, I do have game download website (Works like Google Play and Steam) and currently working on the deposit page which is payable by fund transfer and Paypal. The thing is I do not have a confirmation page that I can use to track all incoming successful and unsuccessful conversions for this deposit page. My question is, which is better to use for this kind of tracking a goal in Google Analytics? Are we going to use a virtual page or and event tracking method? How can I track users that visit the deposit page that weren't able to do a deposit attempt? Thanks for answering this question. Have a good day ahead.

    | Francis.Magos
    0
  • LinkMoser


    I'm using Google Analytics on www.nhfinehomes.com and would like to track the source of leads submitted via form submissions. Ideally, I could track if the lead originated from organic search (and what keyword phrase), PPC, referral links, etc. Is this possible with Google Analytics and if so, can anyone point to some documentation on how to do this or better yet someone who can help me set this up? This site is running ASP.NET and uses JQuery so there is not a 'traditional' thank you page that I can reference. I'm not a programmer and do not pretend to be one! Thanks in advance. Link

    | LinkMoser
    0
  • BeckyKey


    Hi I work on an ecommerce site and wondered if anyone had tested grid view vs. list view on product listing pages? We use list view, but I think grid view might work better. Thanks

    | BeckyKey
    0
  • andrewmeyer


    Hey Moz Community! I've been digging into the differences between server-side testing and client-side testing and had a generic question. Is it safe to run server-side A/B testing? For example, if I want to Split Test the home page of a site and show 50% of my traffic one home page, and show 50% of my traffic a completely different (read: new template, new content, new CTAs, etc) home page, are there any implications to SEO and organic search? I've spent about five hour researching and from what I can find A/B testing is acceptable as long as you don't show Googlebot different content or run A/B tests on Googlebot. Matt Cutts, head of Webspam at Google, has stated that A/B testing does not impact search rankings. "A/B or split testing or other forms of testing web sites is okay by Google as long as you don't test GoogleBot or don't treat GoogleBot differently." The biggest concerns for SEO cloaking, so from my understanding, for server-side testing, you'd need to do user-agent based redirection so that Googlebot (or any search bot) gets the normal version of the home page. The bots shouldn't be part of the test. Technically that is cloaking, but intention-wise, we're not trying to be sneaky. I've also read through this article about experimentation from Google developers here. Am I missing anything here or is there a definitive answer? If we serve a “B” as a different site for user testing, just exclude google bot by user-agent and we’re good? THANKS!

    | andrewmeyer
    0
  • RetailClicks


    Hi Have a questions. We have lots of products on the website. A lot have reviews and some do not.
    Is it harming that review dates (post dates) are older then let's say 1-2 months? Cause we do not have fresh reviews every month. So is it better to then let the dates behind and not show? Or is it better to show 'old' dates. How important are fresh review dates on the website? We have hreview tags around the reviews and dates.

    | RetailClicks
    0
  • CommT


    Just that really - we're getting on average around 80% online enquiries, and 15% calls. Calls convert better so would prefer calls. What steps would you put in place to increase calls? Ours is a lead generation site - we're a mortgage broker. So far we have a click to call button on the quote page which loads on mobile devices and doesn't display when the call centre is shut. We get traffic from organic and PPC. I'm trying to come up with a bit of a plan to address this. Thanks, Amelia

    | CommT
    1
  • datarat


    Hi All, I would like to understand how visitors navigate through my site and find out where the main drop out areas are (i.e. what pages / sections of the site do users leave on). I will then be segmenting by mobile, tablet, new visitor, returning etc. to see how the various subsets of users behave. To do this I generally do the following: Identify main sections of the (ecomm) site: homepage, category pages, product pages, cart, checkout 1, checkout 2, checkout x, payment confirmation. For each section above I either use a segment to isolate that section of the site, either by regex or a simple page selector and apply to the Audience >> Overview report and record the resulting session count. OR I filter the Behaviour >> Site Content >> All Pages report to isolate the various site sections and record unique pageviews. I then plot these figures horizontally under a heading for each section of the site representing a flow between the pages of the site with a calculation showing the difference between each section of the site which represents user drop off. Hope that makes sense. What I am interested to know is, do you have any better suggestions to the process laid about above. Do you see any issues with this process?

    | datarat
    1
  • MindlessWizard


    So there is a website www.domainname.com that is based on wordpress. Basically this site has 8-10 pages  but it is not a blog. And it has a subdomain  mystore.domainname.com which is based on magento. While developing the site the circumstances were such that we had to use a subdomain for ecommerce based on magento. So the wp site is ranking and people are landing on that site. It makes sense when it has a bounce rate of around 72% because people are actually going to the subdomain ( store ) after they land on the wp site. Because they are actually looking to buy. My question is will this bounce rate affect in ranking of the wp site ? Because for now only the wp site is ranking for most of the terms. Should i consider  removing the wp site and have the whole site based on magento ? I appreciate any kind of feedback and suggestion 🙂

    | MindlessWizard
    0
  • ColeLusby


    Hi, I was taking over a client's Adwords account from a previous agency. It appears the former agency added the Google Forwarding Number (for call tracking on call extensions) and added it to the client's website. Therefore, if anyone calls that number from the website, it would register within Adwords (just not as a conversion but as a click under "call extensions") The problem: you can't filter by phone number (the same number calling +1 would indicate spam) you can filter by device (so tablet / computer) can be considered spam generally. Questions: Anyone ever used this before? Your thoughts? Does anyone know if there is spam coming from mobile devices now-a-days? Please tell me what I'm missing. Any advice / anyone else seen this / done this? Thanks Moz Community, Cole

    | ColeLusby
    0
  • zpm2014


    Thanks  in advance!

    | zpm2014
    0
  • jeffbstratton


    Given the current industry best practices and changes to Google algorithms, should I be using "Product name...Brand Name" or something like "Product Name...Free Shipping (or similar)" in my ecommerce title tags?  Thanks!

    | jeffbstratton
    0
  • Zippy-Bungle


    I'm designing an exhibition stand at the moment and am going to be putting QR codes that link to a technical specification on the products. The question is - do I just allow them to download the pdf or do I ask for a name and email address before they can do that. As its an exhibition stand I should get the business cards anyway - but to know exactly what products each person is interested in would help I'm not sure how many people use QR codes in Asia, have a QR code readers..... and would adding the email request just be too much? Whats your opinion? The product is an industrial one and mainly engineers and procurement types from the oil and gas industry will be visiting the stand.

    | Zippy-Bungle
    0
  • Carla_Dawson


    Hi everyone,
    I am running a PPC (Google Adwords Campaign) and it is pretty big. I have about 25 landing pages each with a Contact Form. I need the contact form to go to a unique thank you page for each landing page to measure conversions via Google Adwords. In other words I need the contact form on submission to redirect to a specific and unique thank you page that I can define. The contact form needs to be the same for all landing pages to avoid having to produce 25 landing pages. I am ok with producing 25 Example
    http://www.maindomain.com/landing-page-1 redirects tohttp://www.maindomain.com/thank-you-1 http://www.maindomain.com/landing-page-2 redirects tohttp://www.maindomain.com/thank-you-2 http://www.maindomain.com/landing-page-3 redirects tohttp://www.maindomain.com/thank-you-3 Can someone help me with this?
    Thanks https://wordpress.org/plugins/contact-form-7/

    | Carla_Dawson
    0
  • Twist360


    Hi Everyone, I am looking for some help, I have just taken over a campaign for a client and we are seeing huge changes in conversion rates overnight. The client is selling a health product and is consistently getting around 1-2k visitors per day. We are getting about 6% of the traffic to the buy page consistently. However, we have found that one day the order process may convert 1/20 of these visitors and another day it could be 1/80. We are only talking about 5-20 sales per day, but I am really confused why one day it can convert so well and another so poorly. The traffic being sent is the same and all other factors are the same (no split testing). There seems to be no logic, the day of the week does not seem to impact, it almost seems random. If anybody has any recommended places to look that would be very helpful as at the moment I am at a loss. Example: Sunday 15th Visitors: 1,279
    Order Page: 240
    Sales: 3
    Declines: 3 Monday 16th Visitors: 1,407
    Order Page: 323
    Sales: 17
    Declines: 5

    | Twist360
    1
  • zeroabove


    Hello all! Can anyone recommend any free heatmap services please? Want to get on top of CRO and give this option a good explore! 🙂 Alex

    | zeroabove
    0
  • EvanC.EGC


    I  have always felt that having your brand name in every title tag though-out your website when your URL is your brand name is a waste. The space your brand name takes up could be used for more valuable non-branded keywords. If your brand name is unique, the URL (and content optimized with your brand name) should be enough to have you rank #1 across the board in search results. Though I beleive this I still think it is valuable placing your brand name in the back of your homepage title tag. Example: Full Service Advertising Agency | Your Brand Name Any thoughts why you should or shouldn't do this? Isn't this useful for branded purposes? Doe this help click-though rate? Don't you want your visitors to know our brand at first glance of search results? Another argument I had for doing it was if it weren't important, than why does every search site do this? http://moz.com/ http://searchengineland.com/ http://searchenginewatch.com/ http://www.seroundtable.com/ Thanks for the help!

    | EvanC.EGC
    0
  • teconsite


    Hi, I was wondering what percentage of organic conversions is related to ppc previous traffic. I mean, when we evaluate the results of a campaign, we take a look at the cost per conversion in analytics for one specific word. Lets say that we know that for PPC campaigns we have the following data Adwords / PPC Visits: 4500 %conversions rate = 1,15% Cost per conversion = $10 ORGANIC Visits: 1300 % conversions rate = 2,10% DIRECT Visitis: 1000 %conversions rate= 2,54% It is obvious that if I cancel the adwords campaign part of the organic and direct traffic will drop too. So, I was wondering if have you ever done this calculation and if you know what percentage of the organic a direct traffic is related with de ppc campaigns. I mean... Let's say... "20% of the ppc traffic will come back to the website as organic traffic or direct traffic", or something like that... Anyone??? Thanks 😄

    | teconsite
    0
  • esiow2013


    My main problem is Google Analytics doesn't show data from Google Adwords because a redirect in my site removes the special parameter(gclid) supplied by Adwords. Here's an email from one of Google Adwords representative: "When I reviewed your website, I found that a redirect set up on your site is removing auto-tagging information from your URLs. Auto-tagging automatically adds a parameter to the end of each of your AdWords destination URLs in order to identify visitors as AdWords referrals. The tag captures keyword, campaign, ad content information, and your ad's position when a user clicked it. The parameter used in auto-tagging is called "gclid." However, due to your website's redirect, the "gclid" parameter is being removed from the URL. As a result, Google Analytics is unable to properly track visitors reaching your site through AdWords. We suggest contacting your webmaster to append the "gclid" parameter to the redirected URL. If this isn't possible, you may want to consider removing the use of the redirect." Thanks in advance!

    | esiow2013
    0
  • danatanseo


    Hi all! Okay, here's the scoop. 33% of our site visitors use Safari. 18% of our visitors are on either an iPad or iPhone. According to Google Analytics, our average page load time for visitors using Safari is 411% higher than our site average of 3.8 second. So yes, average page load time pages loading in Safari is over 20 seconds...totally unacceptable, especially considering the large percentage of traffic using it. While I understand that there are some parameters beyond our control, it is in our own best interest to try to optimize our site for Safari. We've got to do better than 20 seconds. As you might have guessed, it's also killing conversation rates on visits from that browser. While every other browser posted double-digit improvements in conversion rates over the last several months, the conversion rate for Safari visitors is down 36%...translating into 10's of thousands in lost revenue. Question for anyone out there gifted in Web design and particular Web Dev....Do you think that it's possible/reasonable to attempt to "fix" our current site, which sits on an ancient platform with ancient code, or is this just not realistic? Would a complete redesign/replatform be the more realistic (and financially sound) way to go? Any insights, experiences and recommendations would be greatly appreciated. If you're someone interested in spec'-ing out the project and giving us a cost estimate please private message me. Thanks so much!

    | danatanseo
    1
  • BeytzNet


    Hi, I just got off the phone with TrustE and McAfee. They want approximately $1400 and $900. Needless to say these are significant amounts. Is it a must for a small business selling luxury goods (transactions above $1000). Thanks

    | BeytzNet
    0
  • RaginCajun


    I want to start a PPC campaign for an ecommerce site, but my ads are rejected due to my URL being offensive.  The name works great from a branding perspective, but it has kept me from being listed in certain directories and advertisements. I thought about buying a separate domain to host the landing pages for the PPC campaign where the user would then be redirected to my product page for purchasing. Is this a good idea?  Would you recommend another approach?

    | RaginCajun
    0
  • YNWA


    Hi, I have a huge budget for adwords but I only seem to be using about 1/10 of it daily. How to I go about using more budget but also keeping my conversion costs and % around the same? And should each campaign have its own set of unique keywords? Should these keywords never appear in more than 1 campaign? Any tips on maximising budget and increasing conversions would be great. Thanks

    | YNWA
    1
  • Ideas-Money-Art


    Hi Mozzers, Here is an issue I am going through: I have a root domain(www.example.com) that is the core website where you are able to schedule a service I have a subdomain (sub.example.om) that is part of content strategy offering free tips and follows a different branding strategy. There are internal links from sub to root domain I have a GA subdomain tracking code installed on every page for both domains I would love to set goal tracking on GA for visitors coming to my subdomain, then going to root domain and then schedule a sevices? Is  this possible? If it is, can someone show me a How To because I tried it anddidn't work? Thanks mozzers!

    | Ideas-Money-Art
    0
  • robertrRSwalters


    I have just had a page start ranking well in key SERP's and I would like to change the meta description and add a price as we are extremely competative in that line. Could changing the meta description now a page is ranking negatively impact the SERP placing? Does anyone have any experience with this?

    | robertrRSwalters
    0
  • jesse-landry


    Here's the Question: If a person clicks a PPC ad and hits the landing page, and the landing page has a form to fill out embedded in it without having to click, does that count as a bounce if the person leaves the page immediately after filling out and submitting the form or does the submission negate the bounce tally? Hope this makes sense and thanks in advance.

    | jesse-landry
    0
  • marcandre


    hi, This is my first question in the forums and I'm looking forward to be part of a great SEO community. I was wondering ow to track full path of website visitors until conversion, not just landing page? I've been using Wordpress jetpack site stats for while, which shows great data like keywords used in google, landing page etc. But I would like to have access to the full path for each separate visitors (including their IP address and country is possible) to improve my website and conversions. Example: step 1: Visitor X types "seo" on Google step 2: visitor lands on my homepage step 3: visitor visits to order page and buys Is there such tool available as a Wordpress plugin? Or do I have to use Google analytics for this? thank you for your help, Marc

    | marcandre
    0
  • G2W


    Happy Friday Everyone, I have a quick question: I am in the process of crunching some numbers to try and figure out an organic traffic forecast for a client. One of the crucial metrics I can't seem to figure out is traffic rate of growth over the next year or so. The reason this is complicated for me is that I have only ever done this sort of thing for an established business before, and had plenty of past organic traffic data to work with. What I am looking for is a source that could give me a reasonable idea of what kind of growth rates I might expect for a startup with practically no data; I would be perfectly happy with a national average for online retail startups. Any help would be greatly appreciated. Thanks!

    | G2W
    0
  • dwallner


    Question about rich snippets.. I want to showcase reviews of the SERVICE's offered  but I am not sure if I should include them on the service page, a review page or both.  For example, we offer snow plowing and lawn care services and each service has its own page.  I have reviews for both services under the my "testimonials" page.   So, a couple questions. 1 - Should I pace a single review marked up on each service page? 2 - Does the review need to be a google review or can I use reviews from other sites?  If not, do I need to notate that somehow using the schema vocabulary?  Example, I have a 5 star review from thumbtrackDOTcom, is it ok to mark up the review and include a nofollow link? (No follow because thumbtrack is actually a competitor.) 3 - When I looked into creating an aggregate rich snippet I got confused / concerned.  Is it ok to list multiple services as a product?  Example: <div< span="">itemscope itemtype="http://schema.org/Product"> <span< span="">itemprop="name">Lawn Care and Snow Removal</span<> <div< span="">itemprop="aggregateRating" itemscopeitemtype="http://schema.org/AggregateRating">
    Rated <span< span=""> itemprop="ratingValue">4.5</span<>/5 
    based on <span< span=""> itemprop="reviewCount">4</span<> customer reviews</div></div<></div<> 4 - When I tested the code above, no stars showed up in the preview.  Do I need to mark up products as well?  Am I doing it completely wrong 🙂 Thanks for any advice!!

    | dwallner
    0
  • 3vgueni


    Hello, I would like to add reviews on some pages of my website, so it could eventually show up in the google search results with some nice stars. The problem is that the same review will be shown on multiple pages: Example: Reviews about France Reviews about French Riviera Reviews about Monaco (The review is about Monaco but as it's a town on the French riviera and in France i would like to use it to calculate an "Aggregate Rating" for the parent destinations...) Do you think that the use of the same review (with microdata) across multiple pages could be interpreted as a spammy way to get stars in the SERP and eventualy result in lower positions ? Or should I just use the Aggregate Rating without the reviews ? Many thanks for your answers, BR from France Evgueni

    | 3vgueni
    0
  • Jon-C


    Redoing my site at the moment and placing a few call's to action around it. The calls to action are pretty basic, along the lines of 'click here to get a quote', when you click you get taken to an anchor towards the bottom of the same page that takes you to a contact form. I've based the Calls to action on just a brightly coloured gif image that has text written on to it (not in code but added via photoshop)? This the right way to go, or should I be putting the text actually on my page and using a background coloured element to do it? The same image is used across several pages (got a couple of these images which I use across the site) and thinking it's easier to do it this way rather than code? Adding alt text to images 'Click here to get quote on X' (X being product) and also using img title tag for when mouse i hovering over - Click here to get a quote! Don't want to get hit by any dupe content issue for using the same image on multiple pages etc (I could always no index the folder where the call to action images are stored if this helps?) This sound ok to you pros?

    | Jon-C
    0
  • ocelot


    Hi I am planning on setting up a lead generation website in a sector I know well and have a domain registered although its only a few weeks old. I am looking for some insight and advice please to see it its worth doing.  For example there are lots of payday loan (not my niche btw) lead gen sites in the UK at the moment but what do all of these sites do with all the leads they generate - who buys them and for what cost per lead? I have done affiliate marketing in the past, but how does the lead gen process work. Do you sign up with a lead gen affiliate style network that buys the leads generated off your website. Or do you have to sell these leads on yourself?  If so where do you sell them.  I plan tobe operating in the UK

    | ocelot
    0
  • Nobody1533077082756


    An e-commerce site I'm currently working with also has storefronts on eBay and Amazon. When searching Google Shopping, their Amazon and eBay product listings come up but NOT their primary site's listings. Can anyone shed some light on how to a) feed the main site's products to Google Shopping and subsequently b) have Google remove the eBay and Amazon listings? Obviously, this would be a boon to business and hey wouldn't have to pay the Amazon and eBay fees associated with each sale. Thanks for any help!

    | Nobody1533077082756
    1

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