Hi.

I have a client who is looking to target locations. In their PPC campaigns they have generic keywords such as web design but the campaigns are location based so Surrey, Kent etc...

Would they be better to target UK wide but use localised keywords such as Web design surrey?

Also in your view, is the Display Network worth it for a small business competing against cheaper/bigger services/companies?

Any views be great.

Thanks

Hi mate.

It looks like its just code that's been tabbed inline so its easier to read. Wouldn't worry about it.

What does it look like in a browser? You got a link?

From what you have above, it looks like code thats just been tabbed inline to make reading easier which is good practice. So I doubt it would have any effect at all.

If you browser window says .......... Footballs for Sale then you might have an issue (take the ..... as spaces) as its using characters.

I recently started my own business offering SEO, PPC and SMM amongst other things so i'll be using it for personal business and putting that learning into effect with my clients.

I know its all about the experience and the networking and relationships you can build.

The issue I see is, will I gain £1,000 worth of information, networking, ideas etc.. when compared to something like BrightonSEO which is free?

As a small business, can I justify the investment or is the event a bit over priced for something you can get elsewhere for a much lower cost?

Hi,

Thinking about going but just gathering a few opinions first.

Well, is it any good? Worth £1,000?

Anything to share? Info here: https://www.distilled.net/events/searchlove-london/

Thanks

Thanks.

The problem I have is, having taken on a client on 1st November, I have increased conversion % and decreased conversion cost. However I reduced the campaigns/ads running. So I only have 2 campaigns targeting their own product/service.

So as I reduced the campaigns, I also reduced the clicks and spend. Now what I have done is perfect but what I now need to do is add in new campaigns/ad groups looking at a different service. But I need these to maintain the %'s and conversion costs of the 2 I have running.

I dont want to add in new campaigns and it blows the good work I have done by upping cost on wasted clicks with no or little conversions.

I am worried that if I start a campaign and after 1 day the figures are poor, do I swtich it off or do I wait if I cam confident on my QS, ad look, keywords etc..?

How long should I give a campaign before saying "this isn't working"?

Thanks

Hi,

I have a huge budget for adwords but I only seem to be using about 1/10 of it daily.

How to I go about using more budget but also keeping my conversion costs and % around the same?

And should each campaign have its own set of unique keywords? Should these keywords never appear in more than 1 campaign?

Any tips on maximising budget and increasing conversions would be great.

Thanks

I think the idea they suggested was for pure SEO. Branded URL, unique brand focused content. With links going to the website.

So someone searches for Armani J31 Jeans, they find our armanij31jeans.co.uk site, unique content, pictures, style advice all focused to that brand and style of product. We update it weekly with new pics, new stock, new content.

I see the idea but I sort of think, is it better to just focus on building links direct to the website, rather than having this network of sites all linking back to the main website?

We are a menswear retailer, so we sell shoes, tees, trainers, jeans, shirts etc.. from about 15-20 different brands.

now i wouldnt want 20 micros sites but would concentrate on say 4-5 top brands? all unique content, all with their own external domain name.

I am not a fan, it doesn't seem right but then again I am new to it.

last thing i want to do is risk it for nothing.

Hi mate.

It looks like its just code that's been tabbed inline so its easier to read. Wouldn't worry about it.

Hi,

I have a huge budget for adwords but I only seem to be using about 1/10 of it daily.

How to I go about using more budget but also keeping my conversion costs and % around the same?

And should each campaign have its own set of unique keywords? Should these keywords never appear in more than 1 campaign?

Any tips on maximising budget and increasing conversions would be great.

Thanks

I might as well as we bank with them for business!