Bounce rate vs main domain and subdomain

[MindlessWizard]

So there is a website www.domainname.com that is based on wordpress. Basically this site has 8-10 pages  but it is not a blog. And it has a subdomain  mystore.domainname.com which is based on magento. While developing the site the circumstances were such that we had to use a subdomain for ecommerce based on magento.

So the wp site is ranking and people are landing on that site. It makes sense when it has a bounce rate of around 72% because people are actually going to the subdomain ( store ) after they land on the wp site. Because they are actually looking to buy.

My question is will this bounce rate affect in ranking of the wp site ? Because for now only the wp site is ranking for most of the terms. Should i consider  removing the wp site and have the whole site based on magento ?

I appreciate any kind of feedback and suggestion

[MindlessWizard]

That was what i wanted to know. That explains everything.

Thank you very much for  saving my time and providing me exactly what i was looking for

[DirkC]

Hi,

Did you properly configure your Analytics - normally someone who goes from the main site to the subdomain should not be measured as a bounced visit. If you are using Google Analytics, you can find here how you should change your trackingcode (if you use the async version) - here if you use Universal Analytics.

As google is not using your analytics tool to determine the bounce rate but uses it's own sources, this will have no impact on your rankings.

Apart from this issue, in general it is better to have everything on the main domain. You could check this presentation of Rand on this topic. You should check with your technical people if it wouldn't be possible to move the Magento to a directory of the main domain.

Plenty of sites are using different technology on different parts of the server, without it being visible to the visitors. As long as the user experience is not affected this should not be a problem - so there is no reason to put everything on one technical platform.

rgds,

Dirk