Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?

[Kingalan1]

My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background?

I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket

We plan on using this landing page for LinkedIn advertising.

Thanks!!

[Nigel_Carr]

Hi Kingalan

Personally, I find that page all rather gloomy. If you are in the business of selling office space then I would make it as light and airy as possible. Giving the impression of a 70's Chelsea Hotel is not going to float my boat!

However I agree with William - A/B test a couple of designs to come up with your own answer - we are not experts in the NYC property market.

The important thing here is to get the page ranked and this will require extra written content which I have always found looks better on a white background. It's easier to read and assimilate.

Regards

NIgel

[Dalessi]

Hello,

I notice the top portion of the landing page uses a shadow mask to make the picture darker. This may be to keep the contrast high with the form and the other information. That way it sticks out a little better. The bottom portion is lighter and looks nice.

You could have two versions of the landing page. One darker and one lighter and run them evenly for a while to see which one converts best.

Best Regards