Thank very much! 
Great advice! I will do it that way.

Hello Anthony!

Thank you for your answer. I have been reading about the rel/prev and the canonical, and I found two different points of view about this. I know the recommendation of Google is the one that you have mentioned above, but as the CMS (Prestashop) is managing the paginated results the way I have shown, that is the one I am using.

The question is, imagine that I have implemented the canonical the way you say before (or the way I did, I doesn't really matter for my question), should I still tell google that "p" parameter is a pagination parameter in Google Webmaster Tools or it's not necessary?

Thank you!

Hello,
We have a website of a furniture company that runs an Adwords campaign. This company has a lot of distributors. They have several objetives:

• people explore the online catalog
• people visit the distributor page (where they can find the nearest distributor in his/her area)
• people share the pictures and info in social media. (For example: pictures in pinterest)
• people watch videos
• new distributors contact them to be a new distributor

and so on. As this is not an eccommerce website they can not buy

We have created objectives in analytics to meassure those engament results.
My question is how to measure this in Google Adwords...
If I import GA objetives into adwords, I get conversions rates of 350% and even more, and the number of conversions is to high. For example. If one objetive is to visit Distributors page (the one where users can see a map and search for the nearest distributor), I find with a lot of conversions of this type.

I was thinking in importing some objectives and giving them a value in $ and instead of evaluating conversion rates, evaluate ROAS.

But I really would like to know, what you are doing with this kind of companies. How do you measure the campaign success when most of the objetives are measuring engagement.

Please, could you give me any advice?

Thank you!

Hello,

We have a site that manages pagination through parameters in urls, this way:

friendly-url.html
friendly-url.html?p=2
friendly-url.html?p=3
...

We've rencently added the canonical tag pointing to friendly-url.html for all paginated results.

In search console, we have the "p" parameter identified by google. 
Now that the canonical has been added, should we still configure the parameter in search console, and tell google that it is being use for pagination?

Thank you!

Thank you so much!

I noticed the problem with the canonical when I was auditing the site. I think is this is a major issue. Google seems to be omiting that, because it is still showing inner pages in its results. We are not sure about how this can be affecting the entire site rankings, but I think it is not good at all.

We have addressed that and we hope the site improves its rankings soon.

Thank you again for your advices!

Hello,

while I was checking this site;

http://www.disfracessimon.com/disfraces-adultos-16.html

I found that the pagination is working this way

http://www.disfracessimon.com/disfraces-adultos-16.html#/page-2
http://www.disfracessimon.com/disfraces-adultos-16.html#/page-3

and content is being loaded using AJAX. So, google is not getting the paginated results. Is this a big issue or there is no problem?
Should I create a link for See All Products or there is not a big issue?

Thank you!

Thanks again!

Thank you!

Thank you Tom!

For sure, a ctr optimized title works better. I still don't know if having less kws in title tag  pays the worth...

I still don't know, what would be better

Attractive title, but less keywords.
or
less attractive title and more keywords

Spanish language makes it a little more difficult, cause generally words are longer, and you cannot say too much...

Maybe the only way is testing for each case, what works better.
I wish it were esier!

Thank you!

Thank you John for your detailed answer! Very interesting insights
It seems that there is not easy way and not a general answer to this question.