Many thanks Rui, we'll try Yahoo! and Bing advertising.

We have different products for different clients and the purpose of the initial question was to understand (if exists) a kind of "cross-sectorial" typical CTR for a Remarketing campaign based on the average of real data of other PPC professionals.

Right now have several remarketing campaigns running for different clients, specifically we would like to know what do you think to be a good CTR for this market fields:

a) Automotive (high profit margin for each acquisition).
b) Online printing (low profit margin for each acquisition).
c) Beds and mattresses e-commerce (high profit margin for each acquisition).
d) Leather bags (medium profit margin for each acquisition).

Is in your opinion the Remarketing a good solution, in terms of increaseing the PPC budget by a reasonable profit margin for these 4 market fields (a, b, c, d )?

Which kind of PPC (other than AdWords) would you use for them?

Many thanks.

Many thanks Rui for sharing with us your data! It's very helpful for us!

Anyway, which kind business model do you have for your "education product"? Monthly subscription?

Thank you Logan, we're aware that the CTR depends on a ton of factors, we just needed to listen about some real-world CTR from other marketers that had run Google AdWords remarketing campaigns.

Many thanks for your answer!

YESdesign

Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign?

Many thanks to everyone that answers.

YESdesign