Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is a good CTR for a Google AdWords Remarketing banner campaign?
-
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign?
Many thanks to everyone that answers.
YESdesign
-
Many thanks Rui, we'll try Yahoo! and Bing advertising.
-
I have no idea what a good CTR would be for the fields you mentioned
You should start the campaigns, split test different ads with different images, headlines, CTAs etc for your remarketing campaigns and keep improving your CTRs
Is in your opinion the Remarketing a good solution, in terms of increaseing the PPC budget by a reasonable profit margin for these 4 market fields (a, b, c, d )?
if the website is set up correctly, then remarketing can work well for all of these. if it's leather bags and they added the bag to the checkout but didn't proceed, then you can target these people specifically and lure them back to the website to finish the transaction.
I assume with automotive the objective is to get their contact details in which case remarketing will work well
Which kind of PPC (other than AdWords) would you use for them?
well i don't know the specifics of the business so it's difficult to say
for online printing, if it involves printing photos, then fb marketing can work well. leather bags could also work well on fb
beds and mattresses -- you could try yahoo & bing advertising as you would probably get lower cost/click than u would on adwords
-
We have different products for different clients and the purpose of the initial question was to understand (if exists) a kind of "cross-sectorial" typical CTR for a Remarketing campaign based on the average of real data of other PPC professionals.
Right now have several remarketing campaigns running for different clients, specifically we would like to know what do you think to be a good CTR for this market fields:
a) Automotive (high profit margin for each acquisition).
b) Online printing (low profit margin for each acquisition).
c) Beds and mattresses e-commerce (high profit margin for each acquisition).
d) Leather bags (medium profit margin for each acquisition).Is in your opinion the Remarketing a good solution, in terms of increaseing the PPC budget by a reasonable profit margin for these 4 market fields (a, b, c, d )?
Which kind of PPC (other than AdWords) would you use for them?
Many thanks.
-
Monthly subscription indeed!
Customer value is around $190 at the moment and remarketing brings them in at around $19 at last count
What product/service are you thinking of using remarketing for?
-
Many thanks Rui for sharing with us your data! It's very helpful for us!
Anyway, which kind business model do you have for your "education product"? Monthly subscription?
-
I run an education product.
I'm getting around 0.81% on the remarketing campaign over the last 30 days but conversion rates are crazy -- I'm getting triple the normal conversion rates.
I don't know if the CTR is a good one but compared to normal display campaigns where I get around 0.20-0.27%, it's a much higher CTR than what I usually get
-
Thank you Logan, we're aware that the CTR depends on a ton of factors, we just needed to listen about some real-world CTR from other marketers that had run Google AdWords remarketing campaigns.
Many thanks for your answer!
YESdesign
-
This is almost too vague of a question, because CTR is really dependent on a ton of variables, such as:
-
Perceived value of said "bonus"
-
Industry served
-
How specific, or broad your targeting is
-
Do you cap your impressions?
-
Branding and brand recognition (does it look familiar to the viewer - do they recall your message your brand, what your product is all about?)
-
The design/interactivity of the ad
Remarketing campaigns can vary significantly on those factors (and probably others), but if you can achieve 1% that would be pretty impressive IMO. Realistically, most the remarketing campaigns I've run (healthcare industry) end up .01-.75% CTR.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Clients Keep Googling Themselves
Hi, I have a common problem with my clients where they google their own business name or keywords they want to rank for and freak out when they don't show up on the first page of results. The same is true for my paid search clients. Is there a good way I can explain to them how Googleing themselves is not the best way to know if they are performing well? If there is an article out there that explains it that I can share that would be even better.
Paid Search Marketing | | GuardianOwlDigital0 -
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
Moving from old GTM to New Version of GTM - Analytic & Adwords transaction and revenue stop refelecting
Hi Guys, I am moving from old version of tag manager to new version of tag manager. But when i do so at that time in my google analytic 1) my adwords transaction, revenue and ecommerce conversion rate stop showing. 2) In ecommerce -overview also transaction, revenenue and ecommermce conversion rate stop showing. Can any one tell me what is the issue? I am sharing with you the details configuration of my old tag manager and new version of tag manager - I am using google analytic having id - UA-12345678-9 I am using old version of google tag manager in that i have configure 5 tags - a) google adwords conversion tracking
Paid Search Marketing | | devdan
b) GA pageview tracking
c) google remarketing
d) GA conversion tracking
e) twitter conversion tracking I did following configuration for all - Tag Name - google adwords conversion tracking
tag type - Adwords conversion tracking
conversion id - 123123123 ( from adwords)
conversion lable - sdfsnfs-sfsf ( from adowrds) Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.dom save Google Analytic PageView Tracking
Tag Type - classic Google Analytic
web properid id - UA-12345678-9
track type - page view Firing rule - all pages save GA conversion Tracking
tag type - classic google analytics
web property id - UA-12345678-9
track type - transaction Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.dom By above configuration everything work fine with google analytic. In New versoin of tag mananger following configuration i did - Adwords conversion tracking
Choose Product - Google Adwords
choose tag type - adwords conversion tracking
configure tag - conversion id - taken from adwords
conversion label - taken from adwords
conversion value - {{google_conversion_value}}
Fire on - Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.dom save Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - page view Fire on - All pages save GA conversion tracking Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - transaction Fire on - Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.dom save By above configuration my analytic stop reflecting transaction, revenue, ecommerce conversion rate for adwords and ecommerce overview. Thanks!0 -
Adwords negative keywords / keyword lists conflicting?
Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns? And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them... Cheers!
Paid Search Marketing | | hellemans0 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0 -
Multiple Remarketing Tag on a single web page?
Hello, I'm using AdWords remarketing, I would like to know if I can use more than a Tag on a single web page. Thank you, Cristiano
Paid Search Marketing | | cristiano710 -
Adwords: Brand ads appear bottom of SERPs
Hello, I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google. This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them. CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4. Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions. Much thanks,
Paid Search Marketing | | Unity
Davinia2
