This is almost too vague of a question, because CTR is really dependent on a ton of variables, such as:

• Perceived value of said "bonus"

• Industry served

• How specific, or broad your targeting is

• Do you cap your impressions?

• Branding and brand recognition (does it look familiar to the viewer - do they recall your message your brand, what your product is all about?)

• The design/interactivity of the ad

Remarketing campaigns can vary significantly on those factors (and probably others), but if you can achieve 1% that would be pretty impressive IMO. Realistically, most the remarketing campaigns I've run (healthcare industry) end up .01-.75% CTR.

Thanks for all the responses guys. I was definitely on the fence before this last post.

I still have this gut feeling that people like sub-domains. It makes them feel comfortable that they're dealing with a larger brand, and makes us look professional and trustworthy. My background is primarily in branding, so it's really difficult for me to let go of the implied trust and clout that subdomains provide.

One of our biggest goals with the new website is to reduce the bounce rate, and improve our conversion of visitors to patients. That said, if we won't see much gain in rankings (and therefore traffic) from changing to subdomains, we are loosing more potential visitors, and would require a much higher conversion ratio to justify subdomains. I think you have all convinced me to move back to a sub-folder structure.

Thanks again,
Logan

Jeremy,

Right now we have several different websites, with different designs, and I would like to combine them into one, well-organized, cohesive, corporate website.

Part of our strategy is to make our organization look large, well-established, and trusted. IMO a single corporate website with sub-directory websites for individual offices is like the business suit of website architecture. Currently, with more than seven separate sites, different domains, and different branding on each, I'm afraid it doesn't carry the professional message we're looking for.

My idea was:

Take:

• omahaemergencydental.com
• desmoinesemergencydental.com
• seattleemergencydental.com
• etc...

And make it:

• omaha.emergencydental.com
• desmoines.emergencydental.com
• seattle.emergencydental.com
• etc..

We currently have more than a dozen offices, and there is a good chance we will be adding more offices soon. I really don't like these long domain names, and I find they are very hard to read. I really like the consistent nomenclature and logical format of subdomains.

Another consideration is if we open an office in NYC, and that domain has already been taken it ruins our consistent nomenclature. Subdomains relieve that issue, but at what cost?

Thanks again for your input!

I am in the process redesigning my organization's website using wordpress multisite. I am currently planning on creating subdomains for each of the locations, as I thought that having a keyword saturated domain name would provide the best rankings.

So the Omaha office would look like this: omaha.example.com

Would it be better to go with example.com/omaha?

Things to consider:

• Google adwords is currently a huge source of our traffic. Despite having very good organic rankings, we receive most of our traffic from pay-per-click sources. The "display URL" has dramatic effect on our CTR, so I want to avoid subfolders if possible. (example OmahaEmergencyDental.com receives far more click thru's than EmergencyDental.com)
• Each location currently has it's own domain and website (omahaemergencydental.com) these sites/pages have been in place for several years

Thanks in advance!