I am in the process redesigning my organization's website using wordpress multisite. I am currently planning on creating subdomains for each of the locations, as I thought that having a keyword saturated domain name would provide the best rankings. So the Omaha office would look like this: omaha.example.com Would it be better to go with example.com/omaha? Things to consider: Google adwords is currently a huge source of our traffic. Despite having very good organic rankings, we receive most of our traffic from pay-per-click sources. The "display URL" has dramatic effect on our CTR, so I want to avoid subfolders if possible. (example OmahaEmergencyDental.com receives far more click thru's than EmergencyDental.com) Each location currently has it's own domain and website (omahaemergencydental.com) these sites/pages have been in place for several years Thanks in advance!