Review markup not showing up in SERP anymore
-
Hi all,
I have been collecting reviews for a little while now. Ofcourse im hoping to cross the 150 reviews border soon
But i also added the review markup to my website to show up in organic results. This was working fine for a while. I did not added the markup to my homepage. But now for somehow google is not showing this review markup anymore in search results. So i decided to give the company that is hosting the review tool (google partner also) a call. The informed me that they had a lot of calls and e-mails since 2 weeks from their customers. All with the same problem that review markup is not used in search results anymore.
Anyone else had this, or know about this issue?
-
Hi There!
I would run your review schema through the structured data testing tool another time to double check that nothing has changed between when you implemented the schema and now: https://search.google.com/structured-data/testing-tool/u/0/
Keep in mind that Google gets to choose whether or not they want to show the review schema on the SERPs. So, your best bet is having the schema on your website and knowing that it passes the schema grades—but know that there is a chance it will not appear on the search results. Google chooses who it shows up for and when it shows up, which can be annoying but as long as you have it implemented correctly you're doing everything you can.
-
I did do a little experiment a few days ago to see if i could let my reviews show up on a 10 point scale instead of 5 point scale. I changed the rating value and added "bestRating" to the script. The testing tool showed no errors on this script. This could be related to this issue or could be pure coincidence.
I changed it back to its original state, we will what happens.
btw no other company in my niche is using review data. So we where unique in this.
And here a list of the agencies or google partners that are trusted bij Google. Thats what i meant bij third parties / agencies that are hosting reviews. I'm using one of them. When reaching the 150 reviews they should add review markup automaticly to my adwords campaigns also. btw they where not saying reviews markup is no longer used, they mentiod getting a lot of complaints lately of customers saying google didnt gave them they yellow stars in search results anymore.
-
have you ran a test - https://search.google.com/structured-data/testing-tool/u/0/
Make sure nothing has changed or gone missing from your schema.
Your agency is clearly telling a lie that it is no longer being used. - type in "car insurance" and you will see loads.
-
As far as I am aware digital agencies don't host reviews. The only Google "review" partners I am aware of are listed on the link below.
https://support.google.com/adwords/answer/2375474?hl=en-GB Update - sorry the above link was for Google Adwords My bad...
Like you said it could be temporary and there have been instances of bugs in the past which have stopped them displaying, or Google may have chosen to stop reviews for your niche - or are others still displaying?
Have they chosen another site to show the ratings over yours?
-
Hi Tim,
Thnx for replying, and i'm fully aware of the fact that its up to google to use the markup or not. I 'm hoping this is just a temporary thing. But what caused me to to post this here, is that the agency that is hosting the review tool mentioned they got a high number of questions / complains about this since 2 weeks now.
-
We also use review mark-up. We use it based on aggregated / combined scores - say 200 reviews average 4.7 out of 5 etc.
As far as I am aware Google is still using this schema markup and it is indeed showing up for us at press.
The one thing to consider however, is that Google chooses to either show the rating or not. Just because you have it in place does not mean they will use it. If the rest of your niche also uses the schema you may find that Google will only select a few at a time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site takes a lot of time to index On SERP
Hello great Moz contributors, I'm working on a 4-months-old site https://www.voxlyrics.com/, which I didn't see improvement after the Google December core update. What I'm facing right now is that my newly published posts take a lot of time to index on Google search results and it affecting my performance. While my competitor's sites index in less than a minute. I could've used the Google index tool which they removed a few months ago assumed they bring the feature back. Meanwhile, my site passed web.dev test perfect what happens very rarely. Is there any other thing needed to be done so that my posts will be indexing in less than a minute? Any help will be appreciated!
On-Page Optimization | | mmesoma0 -
Do Blog Tags affect SEO at all anymore?
We're trying to standardize the use of tags on our site amongst writers/editors, and I'm trying to come up a list of tags they can choose from to tag posts with - and telling them to use no more than 10 (absolute maximum) per post. We are also in the process of migrating to a new CMS, and have 8 defined categories that will all have their own landing page within our "News" section. TLDR: Do blog tags have any impact on SEO anymore? Are they solely meant to help users find articles related on popular topics, or does creating a tag for a popular topic help to improve organic visibility? Full Question: With the tag standardization, I want to make sure we're creating the most useful and effective tags; and the UX/SEO sides of my brain are conflicted. To my understanding, creating a tag about a high volume topic in an industry helps establish the website's relevance to Google/other search engines about that topic and improves overall relevance; but the tag feed page (ex: http://freshome.com/tag/home-protection/) isn't really meant for organic search visibility. So my other question is, is it worth it to noindex the tag pages in the robots.txt? Will that affect any benefit to increased relevance for Google (if there is any)? I'm interested to hear others' thoughts and suggestions. Thanks in advance!
On-Page Optimization | | davidkaralisjr0 -
Why do some Keywords collapse in SERPS?
I've been working my way up SERPS with some fairly uncompetitive keywords and have been comfortable with them in the 5-10 range. This week I have watch a number of them drop back to the mid 50s. Why?
On-Page Optimization | | Zippy-Bungle0 -
How to increase SERP for long tail keywords?
Let me describe my situation. I currently run an e-commerce site that aggregates items across various e-commerce website. I am focusing my SEO on the long tail keywords such that when user searches for 'hermes birkin bag croco black' and other specific item search, then the page that I have on my site pops up. What are some tips on increasing this kind of stuff in a general sense such that I don't have to go through all of my 10,000 items that I have in my site and optimize each and every page for keywords. Right now what I am thinking is to increase the domain authority of the overall site. Any other tips?
On-Page Optimization | | herlamba0 -
Google Showing H1 Title Instead of Doc Title in Search Results?
I see this often for my website: Google displays my pages' H1 title instead of the document title in its search results. Is there any particular reason for this? Do we have any kind of control on this?
On-Page Optimization | | sbrault740 -
How to leverage user reviews & ratings to help in SEO rankings
Folks, We have User Generated Content site in travel domain, we want to leverage reviews & ratings for SEO rankings/CTR . We already are getting micro formats in google but not in all the cases. Any ideas/suggestions will be really very helpful. Thanks in Advance. -Amit
On-Page Optimization | | holidayiq0 -
On-page SEO reviews
Hi everyone 🙂 I was hoping someone could point me in a direction on where I could get my website's on-page SEO a review with recommendations. Title tags, meta description, code, H1s, content and so on... I know you can find most of what I'm asking online, but I would like a professional with a new set of eyes to help out. Thanks in advance for your time in helping!
On-Page Optimization | | AutoGlassRescue0 -
Lots of Listings on Page 2 SERP, but none on the first?
For one of our most important keywords we have several pages ranking highly on the second page of search results in google. Yet none on the first page, is there anyway to concentrate our rankings to bump one to the first page? We would rather have even just one link on the first page than the 4 or 5 we have on the second now.
On-Page Optimization | | absoauto0