Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema Markup - Star Ratings
-
I'm trying to get the star ratings to appear next to our client's website in google search results. Here is the url:https://cstoneroof.com/
I believe I have it setup correctly but am unsure why the stars don't appear: structure data test here
I pulled the rating value and count from Facebook. Not sure if it has to be Google reviews or if FB will work as well. Anybody have any thoughts here?
-
Try Add lots of optimized content and build backlinks from niche directories and blogs & comments, but don't start spamming just for the sake of links.
-
Try Structured Data from Google Search Console, however You only can markup if you have rating on your website.
-
Thanks Tim! I actually noticed today on Google Search Console that it can show me where schema is being used. Just as it says in the quote above, it's currently only being used on my blog pages. I'm not very savvy with all this, so Wix has been an easy and inexpensive way for me to get a good looking website that gets results, but I can definitely see it has some drawbacks when it comes to customizing for SEO. Hopefully they'll add more options in the near future! I definitely went and voted for it on their site!
-
According to the following post fro WIX (not date stamped) - click here
"While it is currently not possible to manually add a markup schema to your site's source code, some of the content on Wix sites, such as blog posts and eCommerce, is already marked up in accordance with schema.org. "
From this I can only assume despite some schema being implemented, additional features such as Ratings will not be possible. They do appear to be trying to collect votes for this to be a feature.
This is one of my main issues with WIX, you can create great looking sites and SEO has improved, but for me having a custom build allows you to be much more, proactive, planned and reactive to the challenges that SEO offers up on a daily basis.
Hope that helped.
-
Further to David and Egols, comments , agreed forcing too much schema and slapping it on everything is probably going to reduce your chances. On the whole the majority of places where my Ratings appear are product related with a genuine identifiable source.
-
A lot of webmasters have tried to produce stars but have never received them or have seldom received them - even on pages where a reasonable person would think that stars should appear.
Why? I believe that a person who tries to force stars by plastering schema markup all over the website - and specifically on pages that do not meet the criteria for receiving stars - will be denied stars across the website. Simply stated.... I think that there is such a thing as spamming schema and Google doesn't like it.
Disclaimer... I don't know how anyone would prove the above unless they could get Google to say that it is true.
-
To add to this, you will also probably never get star ratings to appear for your homepage. I've never seen star ratings appear on a homepage but would love to see any proof of it ever happening!
John Mueller said back in 2014 that "review rich snippets should only be used in cases where "the main topic of the page needs to be about a specific product or service." -- using them on your homepage in general wouldn't be like that."
Article on SE Roundtable here.
I'd think you'd have a much better chance of getting them to display in SERPs if you moved the ratings markup to relevant service pages on your site.
Cheers,
David
-
Along the same lines, anyone have experience with Wix and schema markup? Is it possible to get star ratings, etc?
-
You can use pretty much most aggregated data for your star ratings. Although I am unsure if they will block some sources, especially if you have stated the source as FB (although looking at your results that is not the case).
Secondly, despite having your schema attached to your site and with no errors, Google does not necessarily have to display it, one day it may appear, the next it may have gone, luck of the draw. If you have only added it recently, give it a bit of time.
You can find more on aggregate rating here. http://schema.org/AggregateRating
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Code Not Working – Used Business Review Bundle Plugin
Debt Collectors – Debt Collection Agency Melbourne Hi Moz Community One of our client website JMA Credit (https://www.jmacreditcontrol.com.au/ ) We have installed Business Review Bundle Wordpress plugin to display our Google Reviews on our website. https://richplugins.com/business-reviews-bundle-wordpress-plugin Enabled Rich snippet option – to display aggregate rating Schema code available on the source Also, tested on structured data testing tool – it shows everything is fine https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.jmacreditcontrol.com.au But, Aggregate rating (star) not displayed on the SERP Page Waiting for valuable response to get this issue fixed
Reviews and Ratings | | Bhisshaun0 -
Review Schema Dropped Off A Cliff!?
Hello everyone, I recently implemented some review schema for my website which looked to be successful as my review stars were appearing in organic rankings with no problem! Yay! However... I've just checked in on where we are with these and they have literally dropped off a cliff and I have no idea why. See image attached with the graph that shows our reviews looking great in July/August then dropping off w/c 26th August. I literally have no idea why this has happened. The Schema Markup Tool shows no errors or issues with the markup either. Can anyone advise? 81Rv88Y
Reviews and Ratings | | Virginia-Girtz0 -
Aggregate Rating Markup for Local Restaurant
Hello Moz Community, I am finally getting around to creating markup for a bunch of the sites we work with using JSON-LD. I have a question specifically regarding adding review markup for a local restaurant. It's my understanding that putting the aggregate rating on the homepage never results in stars being shown in the SERP's. So what would be the best practice for taking advantage of all the great Google reviews we've accumulated over the years? These are reviews for the restaurant in general and not for any specific service or product. Should I create a reviews page on the site and use the markup there? Thanks for any and all suggestions.
Reviews and Ratings | | robertsteck0 -
If I use schema markup for my google reviews, would it be smart to have Google review's on my home page?
Hello, Moz's I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. My first question is: when people see that and then visit my site, would it be good to have the Google reviews on the home page? My second questions is: Is there any reason why I wouldn't want to add this to my site? None of my competition has done this, so I'm a little apprehensive? Thanks in advance 🙂
Reviews and Ratings | | MissThumann0 -
Rich Snippets (Rating stars) not showing up on website in search results
Hello, I have All in One Schema.org Rich Snippets plugin installed on my WP websites for the star snippets to show up in google search results. I used the Item Review property in this plugin for the homepage and under Reviewer’s Name (added name of author), Item to be reviewed (added brand/business name) and Your Rating (of course 5 :)). Now, the problem occurring is that instead of stars showing up in search results, the date when the respective page was published is showing up in search results. This is happening with all the websites I added plugin in. Am I doing something wrong or what is happening. Please help as i want those stars to show up on the websites. Please help me with any plugin or useful info that can help me with this. Thanks!
Reviews and Ratings | | BrianBotts.0 -
Why does Google return 1 star reviews in local listings as the "most helpful"?
I have a client who has recently received two 1 star reviews on Google local (unhappy customer and unhappy customers boyfriend). This is affecting an otherwise flourishing business as these two 1 star reviews are displayed prominently when you search for the brand in Google. They have since received more positive reviews, however Google insists on displaying, what they term, the "most helpful" reviews first. Why are these 1 star reviews deemed "most helpful"? In all honesty, they aren't even really that helpful, with the latter verging on slanderous. We are in the process of reporting this one as it personally attacks a member of staff, however, whilst we tentatively wait weeks for a response, I wondered if anyone has any idea on how G decides which reviews are "most helpful"? When there is no option for other users to rate these reviews as helpful (such as on play store).
Reviews and Ratings | | Silkstream0 -
EKomi widget and Schema.org
Hi Everyone, I bet everybody knows eKomi. For their customers they supply widgets (javascript) which you can add to your html and displays the widget to your visitors. Some webshop alter the widget a bit and add extra html to the bottom of the widget: Company Name receives a 7.4 out of 10 out of 1100 reviews This code is dynamic and pulls data from eKomi.com. I was wondering what you guys think of this, is this spam? Will Google see it as spam?
Reviews and Ratings | | Loui-60570
Searching for "Company name" in Google will result in a SERP with both the company and eKomi on #1 and #2 with the same snippets based on the reviews on eKomi.com Let me know 🙂0 -
Do schema review numbers have to be manually updated?
Hi! I've had success with review schema rendering in SERPs but have had to manually code the numbers and update those numbers as more reviews come in (which is a bit time-consuming). Is there a way to use auto-generated numbers that will still render schema or do those numbers have to be manually added? I've looked at the schema for sites like IMDB, and their schema numbers seem to be manually added, which seems like a huge lift. Advice/input is appreciated!
Reviews and Ratings | | 199580