Schema Markup - Star Ratings
-
I'm trying to get the star ratings to appear next to our client's website in google search results. Here is the url:https://cstoneroof.com/
I believe I have it setup correctly but am unsure why the stars don't appear: structure data test here
I pulled the rating value and count from Facebook. Not sure if it has to be Google reviews or if FB will work as well. Anybody have any thoughts here?
-
Try Add lots of optimized content and build backlinks from niche directories and blogs & comments, but don't start spamming just for the sake of links.
-
Try Structured Data from Google Search Console, however You only can markup if you have rating on your website.
-
Thanks Tim! I actually noticed today on Google Search Console that it can show me where schema is being used. Just as it says in the quote above, it's currently only being used on my blog pages. I'm not very savvy with all this, so Wix has been an easy and inexpensive way for me to get a good looking website that gets results, but I can definitely see it has some drawbacks when it comes to customizing for SEO. Hopefully they'll add more options in the near future! I definitely went and voted for it on their site!
-
According to the following post fro WIX (not date stamped) - click here
"While it is currently not possible to manually add a markup schema to your site's source code, some of the content on Wix sites, such as blog posts and eCommerce, is already marked up in accordance with schema.org. "
From this I can only assume despite some schema being implemented, additional features such as Ratings will not be possible. They do appear to be trying to collect votes for this to be a feature.
This is one of my main issues with WIX, you can create great looking sites and SEO has improved, but for me having a custom build allows you to be much more, proactive, planned and reactive to the challenges that SEO offers up on a daily basis.
Hope that helped.
-
Further to David and Egols, comments , agreed forcing too much schema and slapping it on everything is probably going to reduce your chances. On the whole the majority of places where my Ratings appear are product related with a genuine identifiable source.
-
A lot of webmasters have tried to produce stars but have never received them or have seldom received them - even on pages where a reasonable person would think that stars should appear.
Why? I believe that a person who tries to force stars by plastering schema markup all over the website - and specifically on pages that do not meet the criteria for receiving stars - will be denied stars across the website. Simply stated.... I think that there is such a thing as spamming schema and Google doesn't like it.
Disclaimer... I don't know how anyone would prove the above unless they could get Google to say that it is true.
-
To add to this, you will also probably never get star ratings to appear for your homepage. I've never seen star ratings appear on a homepage but would love to see any proof of it ever happening!
John Mueller said back in 2014 that "review rich snippets should only be used in cases where "the main topic of the page needs to be about a specific product or service." -- using them on your homepage in general wouldn't be like that."
Article on SE Roundtable here.
I'd think you'd have a much better chance of getting them to display in SERPs if you moved the ratings markup to relevant service pages on your site.
Cheers,
David
-
Along the same lines, anyone have experience with Wix and schema markup? Is it possible to get star ratings, etc?
-
You can use pretty much most aggregated data for your star ratings. Although I am unsure if they will block some sources, especially if you have stated the source as FB (although looking at your results that is not the case).
Secondly, despite having your schema attached to your site and with no errors, Google does not necessarily have to display it, one day it may appear, the next it may have gone, luck of the draw. If you have only added it recently, give it a bit of time.
You can find more on aggregate rating here. http://schema.org/AggregateRating
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Star rating not showing up in local pack, and knowledge panel pulling in healthgrades
Hello, I have a client that when you Google just their business name a couple of odd things are happening. First off, they show up in the map pack, but it's now showing their review rating. They have 29 reviews, with an average star rating of 4.6, but at first glance, it doesn't look like they have any reviews:
Reviews and Ratings | | ElaineBushey0 -
Do Product Ratings or Reviews Improve Google Rankings?
The is a lot of info on the web about how business reviews/ratings improve local search result rankings. However do product ratings or reviews improve PDP/PLP/Homepage (not local) rankings?
Reviews and Ratings | | rigelcable0 -
How and where to implement the AggregateRating schema?
I've been trying to wrap my head around marking up various bits of information for a local business website, and I want to make sure I understand a few things. If I understand Google's schema guidelines, marked up reviews should only appear on the page of a specific product, not every page, and _definitely _not the homepage, correct? Does this also mean that the LocalBusiness schema that is on every page should **not **use the AggregateRating parameter? And if the AR is only to be put on certain pages, what page should it go on if the business in question provides a service rather than selling specific products? In other words, situations where the local business _itself _is the "product" being reviewed/rated. Individual reviews cannot be taken from 3rd party sites (GMB, Facebook, Yelp, etc) and posted on your website with capital R Review schema (http://schema.org/Review). That markup is only to be used for reviews that have been generated on/for your site specifically. Does this also mean that the numbers used to calculate an AggregateRating have to be unique as well? In other words, if there are 10 reviews of your business on Facebook that average at 4.5/5, you can't take those individual reviews and post them on your site as marked up Reviews. But can you use that "4.5/5 based on 10 reviews" information in the AggregateRating schema? Can AggregateRating scores include ratings from different sources? In other words, if there were 10 ratings on Facebook and 20 on Yelp, could the AggregateRating be marked on the website as "__/5 based on 30 ratings"? If I can simply take the numerical average and pop that into the LocalBusiness JSON markup that goes on every page automatically, alongside the other basic business info like name, phone number, and address, this will make things much easier. Thanks!
Reviews and Ratings | | BrianAlpert782 -
Why Isn't Product Schema Showing Up for my Ecom Site?
Hello, I work with two ecommerce sites and we've implemented product and review schema back in mid-May. Since implemented, I've seen some of the product prices and review stars start to show up in Google, however, now it seems to be long gone. I've tested sample URLs in Google's rich snippet testing tool and no errors come up and it looks like we have all the required components needed for each schema type. I know Google doesn't for sure show schema, but these sites are a decent size and trustworthy enough where I think they would be showing it. Does anyone have an idea on what I'm missing? Have you experienced something like this? Thanks in advance.
Reviews and Ratings | | OfficeFurn0 -
Schema Markup Ratings Not Showing Up in SERPs
Hello, I started using the Rich Reviews plugin for WordPress to display ratings and reviews starting on May 27th, but the ratings are not showing up in SERPs yet. Does anyone know why this might be? The link to the website is below. And when I run it through the Structured Data Testing Tool there are no errors. holtscarpetcleaning.com https://search.google.com/structured-data/testing-tool/u/0/?url#url=http%3A%2F%2Fholtscarpetcleaning.com%2F Thanks, Jennifer
Reviews and Ratings | | Jennifer_Hoffman0 -
Why does Google return 1 star reviews in local listings as the "most helpful"?
I have a client who has recently received two 1 star reviews on Google local (unhappy customer and unhappy customers boyfriend). This is affecting an otherwise flourishing business as these two 1 star reviews are displayed prominently when you search for the brand in Google. They have since received more positive reviews, however Google insists on displaying, what they term, the "most helpful" reviews first. Why are these 1 star reviews deemed "most helpful"? In all honesty, they aren't even really that helpful, with the latter verging on slanderous. We are in the process of reporting this one as it personally attacks a member of staff, however, whilst we tentatively wait weeks for a response, I wondered if anyone has any idea on how G decides which reviews are "most helpful"? When there is no option for other users to rate these reviews as helpful (such as on play store).
Reviews and Ratings | | Silkstream0 -
Accessing and Displaying Google Reviews (Url and Structured Data Markup)
Hi, I have a Google+ Page for my business that has 25 Google reviews written by customers, of which I am rather proud that it is an aggregate of 4.9 🙂 I would like to brag more about this on my website and also like it to show up as Structured Data in as many organic results as possible (it shows up on local searches, not a problem). However, I cannot find anything resembling a permanent link to the reviews (other than the about page) on Google... Any clues ? Also, I would like to start including the Google review stars within any other structured data markup that I add to the website (such as a BusinessEvent for example) - But the FAQ's on Google seem to imply that the reviews and aggregates must be on my website and nothing seems to say that I may use the Google reviews or aggregate in my markup. Can anyone point me in the right direction please ?
Reviews and Ratings | | wicko0 -
Not able to see star ratings Rich Snippet in Google SERP with use of keyword search
Hello, I am webmaster of http://www.bannerbuzz.com and i have applied google rich snippet http://schema.org/aggregateRating for review star ratings in google SERP. I have checked my link in rich snippet tool, i have attached screenshot, you can see it in screenshot no 1 So according to this result i have implemented code properly. When i have checked site:www.bannerbuzz.com in google, then i can see star rating in some of my website's categories, but when i check some of those keywords in google SERP, then i can not see star rating in those keywords.i have attached screenshot below. with search terms : site:www.bannerbuzz.com you can see it in screenshot no 2 with search terms : vinyl banners you can see it in screenshot no 3 So anyone check the same things and let us know the solution if it possible to see star ratings in specific keywords. Thanks eqdGY3g.png?1 1HD61KN.png NRlmv6D.png
Reviews and Ratings | | CommercePundit0