What Should be the URL of third party blog for my website

[Mr.Suren]

Hi All,

What Should be the URL of third party blog for my website. Lets say if i have a website xyz.com (which provide pest control services in New York City) and I want to create third party blogs on platforms like blogspot, weebly etc so should i create the blog url as xyz.blogspot.com or i can use a keyword in the blog URL such as pestcontrolnyc.blogspot.com?

Which URL would be the best as per Google's guidelines.

Note: I have already have a blog within the domain as xyz.com/blog/ and i do weekly posting on this blog. But at the same time i want to create 1-2 third party blogs to get some backlinks from other sources.

[Katarina-Borovska]

Hi,

Im afraid this could be just a waste of time for you. Why would you invest time and effort to build a few more blogs (and fed them with content) when you can approach this via a proper back linking strategy?

Find out where you can submit articles, get in touch with your industry websites with good domain authority and see what you can do to get backlinked. If you keep referral traffic/PR in mind, this can bring a lot more value (high quality traffic) to you than just a number of backlinks from artificially created blogs for the backlink purposes.

I hope this helps

Thanks

Katarina

[badgergravling]

As Martin said, it won't do much for you. A few years ago, having an external blog on the likes of blogspot was common practice, but it turns out that it was fairly easy for Google to figure out what was going on, seeing as they own blogspot.

You'd be better spending the time on other areas (local citations etc).

[benesmartin]

Occurrence of a certain keyword in URL is not a strong ranking signal any more. So it wouldn't help much.

The long term solution is to set up a blog named after your brand (xyz.blogspot.com) and drive traffic from there to your website. However, mainly focus on the blog on your domain (xyz.com/blog) since the high quality content is one of the most crucial things for the rankings.

Feel free to shoot any other questions. Cheers, Martin

[Mr.Suren]

Thanks Martin.

Just one more question: What if we create a blog as **pestcontrolnyc.blogspot.com **and we create a few backlinks for this new blog then is it possible to rank this blog for related keywords (such as pest control nyc) as it contains the keyword in the URL itself? Will this help or not? Please advise.

[benesmartin]

Hey Surendra,

I'd definitely recommend **xyz.blogspot.com **so that people can visually connect the third party blog with your brand.

Regarding the backlinks from those sites, it won't have much SEO value (compared to driving traffic through those links). Backlinks should be from topic related websites which blogging sites are obviously not. Therefore, focus mainly on your blog which will help you gain links naturally.

Hope it helps a bit. Cheers, Martin