Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What Should be the URL of third party blog for my website
-
Hi All,
What Should be the URL of third party blog for my website. Lets say if i have a website xyz.com (which provide pest control services in New York City) and I want to create third party blogs on platforms like blogspot, weebly etc so should i create the blog url as xyz.blogspot.com or i can use a keyword in the blog URL such as pestcontrolnyc.blogspot.com?
Which URL would be the best as per Google's guidelines.
Note: I have already have a blog within the domain as xyz.com/blog/ and i do weekly posting on this blog. But at the same time i want to create 1-2 third party blogs to get some backlinks from other sources.
-
Hi,
Im afraid this could be just a waste of time for you. Why would you invest time and effort to build a few more blogs (and fed them with content) when you can approach this via a proper back linking strategy?
Find out where you can submit articles, get in touch with your industry websites with good domain authority and see what you can do to get backlinked. If you keep referral traffic/PR in mind, this can bring a lot more value (high quality traffic) to you than just a number of backlinks from artificially created blogs for the backlink purposes.
I hope this helps

Thanks
Katarina
-
As Martin said, it won't do much for you. A few years ago, having an external blog on the likes of blogspot was common practice, but it turns out that it was fairly easy for Google to figure out what was going on, seeing as they own blogspot.
You'd be better spending the time on other areas (local citations etc).
-
Occurrence of a certain keyword in URL is not a strong ranking signal any more. So it wouldn't help much.
The long term solution is to set up a blog named after your brand (xyz.blogspot.com) and drive traffic from there to your website. However, mainly focus on the blog on your domain (xyz.com/blog) since the high quality content is one of the most crucial things for the rankings.
Feel free to shoot any other questions. Cheers, Martin
-
Thanks Martin.
Just one more question: What if we create a blog as **pestcontrolnyc.blogspot.com **and we create a few backlinks for this new blog then is it possible to rank this blog for related keywords (such as pest control nyc) as it contains the keyword in the URL itself? Will this help or not? Please advise.
-
Hey Surendra,
I'd definitely recommend **xyz.blogspot.com **so that people can visually connect the third party blog with your brand.
Regarding the backlinks from those sites, it won't have much SEO value (compared to driving traffic through those links). Backlinks should be from topic related websites which blogging sites are obviously not. Therefore, focus mainly on your blog which will help you gain links naturally.
Hope it helps a bit. Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I increase my DA and PA Score of my website
Hi! I have seen that many website not have good quality backlinks but still get high Domain authority and page authority score from moz.com but i my website is quit old and have high quality backlinks also. But still i did not get my expected score from moz. Kindly Moz Team help me and tell me that how can i make my website score more than 20 plus da and pa? Here is my website Link https://pickhunting.com/
Link Building | | mianazeem4183 -
Guest Blogging Question? How many links in an article?
I am being offered by a blog to have more than 5 links in an article that points directly to our money sites. The blog is in the same niche. This is the first time i am being offered more than 2-3 links in an article. Should i do it? How many links should be in an article so not to be penalized by Google? Does it look unnatural to have more links in an article that points to the same site but different pages? Thanks
Link Building | | WayneRooney0 -
Adding keyword to your url
Couldn't find the answer to my question anywhere so I'll give it a try here. If you have a site called www.example.com, and then want to add a keyword to this site, like this: www.example.com/keyword How do you add a keyword to your url like this? Without making the URL with the keyword your "main" URL, meaning you don't have to enter the keyworded URL to get to the homepage (www.example.com), and still rank better on the keyword put in the url. I'm a bit confused on the subject, would love for someone to help me understand! Thanks.
Link Building | | danielpett0 -
Should I link from my blog back to my product pages?
Hello... I just installed a blog on my Magento site. My question is whether or not i should be linking within posts on the blog back to the product or category pages that i am talking about...from an SEO perspective. If in my post i am talking about flashlights being important when preparing for a storm, should i link the word flashlights to the flashlight category on my site? I know I can do this, the question is should i, from google's perspective. A) should i link the word (flashlights) to that category on my page B) should i put a line at the bottom of every post that says something like "if you are interested in purchasing flashlights, visit this link" and hyperlink that whole sentence... THANKS!
Link Building | | Prime850 -
Could google recognize urls in data-attributes?
Hi, could google's crawler recognize the following example as a link and will be crawl the url? any experience? ty for your help
Link Building | | censeo0 -
Separate blog url helpful?
I am managing a website for a hotel brokerage firm. The main URL is www.hotelassetsgroup.com but we started a new blog with the URL www.hotelsforsaleblog.com. We chose the blog URL because it has the words "hotels for sale." The main website has a tab at the top titled "Blog" which links to the blog URL. I am not sure if this is helping us or not because the main URL and blog URL are both competing for the name of the business "Hotel Assets Group." The blog has very little interlinking within the same URL because it mainly links to the main website. Should we combine the two URLs together and just have the blog URL be the same like- hotelassetsgroup.com/blog or something like that?
Link Building | | lwilkins0 -
Creating a separate blog off our website
A while ago we purchased some domains that are related to our industry. I'm fairly sceptical about using them, but I am interested what peoples thoughts are. We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog. I have been debating whether or not it will be a good idea to use one of the domain names that we have purchased to create more of an industry blog that is off our website. I'm not sure if this is considered a "black hat" technique by using domains registered to us? And also whether or not Google will punish because we are blogging from the same IP address and linking back to our site ? I look forward to hearing what people think. Thanks,
Link Building | | esendex0 -
Index.php OR .php - Which is better for urls
I was wondering. When I build links should I build them using "index.php" OR ".php" at the end? Does one have any more value than the other from an SEO standpoint Example: www.mywebsite.com\hotdogs\index.php or www.mywebsite.com\hotdogs.php
Link Building | | openspan0