Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Rel=Canonical For Landing Pages
-
We have PPC landing pages that are also ranking in organic search. We've decided to create new landing pages that have been improved to rank better in natural search. The PPC team however wants to use their original landing pages so we are unable to 301 these pages to the new pages being created.
We need to block the old PPC pages from search. Any idea if we can use rel=canonical? The difference between old PPC page and new landing page is much more content to support keyword targeting and provide value to users. Google says it's OK to use rel=canonical if pages are similar but not sure if this applies to us. The old PPC pages have 1 paragraph of content followed by featured products for sale. The new pages have 4-5 paragraphs of content and many more products for sale.
The other option would be to add meta noindex to the old PPC landing pages. Curious as to what you guys think. Thanks.
-
I'm with you on using rel=canonical but the new pages are slightly different in that they have a lot more content for SEO purposes. The content definitely provides value to users but wondering if the extra content means Google will ignore canonical tag? Google mentions that canonical is good for duplicates where pages are very similar if not identical.
-
So we're also planning on A/B testing the original PPC pages. There are going to be 2 control pages vs 1 test (original URL). There are about 12 control pages.
Normally I would use rel=canonical for landing pages if the control page was actually ranking organically which is the case now but we're going to block them from search results when the new organic pages roll out. I'm assuming no indexing the test variations would be the best direction to take?
-
Yes, this is exactly what's happening
-
Yes, they don't want to change URLs in all their marketing campaigns (offline, email, social media, etc)
-
Hi,
In my view add content in existing PPC page which is ranking in search results and ask PPC team to create a new landing page.
PPC campaign performance won't be derailed by having a new landing page
Hope it helps!!!
Thanks
-
The canonical option would be the route I went with in this scenario.
If you are going to noindex them, make sure that you audit the pages to see what links are pointing to the pages. If there is value them, canonicalization would be a better approach.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Crawl solutions for landing pages that don't contain a robots.txt file?
My site (www.nomader.com) is currently built on Instapage, which does not offer the ability to add a robots.txt file. I plan to migrate to a Shopify site in the coming months, but for now the Instapage site is my primary website. In the interim, would you suggest that I manually request a Google crawl through the search console tool? If so, how often? Any other suggestions for countering this Meta Noindex issue?
Technical SEO | | Nomader1 -
Canonical tag use for ecommerce product page detail
Hi, I have a category page I want to rank. This page has 24 different products quite similar but not exactly the same.
Technical SEO | | amastone
I want to use canonical tag in any product to the parent category.
Is this a right use of the canonical?
Category page I'm talking about is : Finger bits If I understand how to use canonical tags I can improve all my category pages. thanks marco0 -
How Does Google's "index" find the location of pages in the "page directory" to return?
This is my understanding of how Google's search works, and I am unsure about one thing in specific: Google continuously crawls websites and stores each page it finds (let's call it "page directory") Google's "page directory" is a cache so it isn't the "live" version of the page Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords. When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory" These returned pages are given ranks based on the algorithm The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)? For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache? The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
Technical SEO | | reidsteven750 -
What is the best way to find missing alt tags on my site (site wide - not page by page)?
I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!
Technical SEO | | franchisesolutions1 -
Hreflang on non-canonical pages
Hi! I've been trying to figure out what is the best way to solve this dilemma with duplicate content and multiple languages across domains. 1 product info page 2 same product but GREEN
Technical SEO | | LarsEriksson
3 same product but RED
4 same product but YELLOW **Question: ** Since pages 2,3,4 just varies slightly I use the canonical tag to indicate they are duplicates of page 1. Now I also want to indicate there are other language versions with the_ rel="alternate" hreflang="x" _element. Should I place the _rel="alternate" hreflang="x" _on the canonical page only pointing to the canonical page with "x" language. Should I place the _rel="alternate" hreflang="x" _on all pages pointing to the canonical page with the "x" language? Should I place the _rel="alternate" hreflang="x" _on all pages and then point it to the translated page (even if it is not a canonical page) ? /Lars0 -
How to structure rel=canonical for a e commerce site
Hello, So I have searched the Q & A , Google, the zen cart forum and at this point I am looking for some one to give a concrete answer on what I should do. There is a lot of different opinions on " rel=canonical" and how to apply it , since there are many other variable in place. I have a zen cart site. I am using the latest 1.3.9 version. The default setting ( seem to me) uses the rel=canonical to point back to the specific link product or category respectively. Most of the time I have two scenarios. 1. Main category ---> Sub category----> Product 2. Main Category----> Product I'll give an example http://www.perfectindesign.com/awards ---main category http://www.perfectindesign.com/awards/acrylic-awards sub category http://www.perfectindesign.com/awards/acrylic-awards/slanted-award product (this example has three sub categories with maybe 12 products in one 4 in the second and 5 in the third) From looking at the source code for each url it the rel=canonical just points back to its own url. I want to avoid competing against my self, for the example above keyword "acrylic awards" so should the use of the re=canonical be changes site wide to have products point back to sub categories when they exist and have products point back to main categories when no sub categories exist? I am very new to seo, specifically eCommerce seo. If you have experience and have done this to a site you manage for a client or your own please advise how to proceed. Also if I'm missing some thing that will give me a better understanding of the bigger seo picture that would be great. Thanks, Yevgeny
Technical SEO | | Yevgeny0 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0 -
Syndication: Link back vs. Rel Canonical
For content syndication, let's say I have the choice of (1) a link back or (2) a cross domain rel canonical to the original page, which one would you choose and why? (I'm trying to pick the best option to save dev time!) I'm also curious to know what would be the difference in SERPs between the link back & the canonical solution for the original publisher and for sydication partners? (I would prefer not having the syndication partners disappeared entirely from SERPs, I just want to make sure I'm first!) A side question: What's the difference in real life between the Google source attribution tag & the cross domain rel canonical tag? Thanks! PS: Don't know if it helps but note that we can syndicate 1 article to multiple syndication partners (It would't be impossible to see 1 article syndicated to 50 partners)
Technical SEO | | raywatson0